Patchneewan Tanprawat

Chief Marketing Officer

McDonald’s Thailand

Experienced chief marketing officer with demonstrated success records in the food and beverages industry. Skilled in talent management, strategic planning, consumer insight, marketing strategy, digital marketing, brand communication, and business strategy.

Patchneewan Tanprawat is the chief marketing officer at McDonald’s Thailand, the leading global brand of quick service restaurant (QSR) in Thailand. Prior to joining McDonald’s, she was working in MK Restaurant, KFC and Unilever. She excels in innovative marketing strategies and consumer engagement, driving significant growth and brand strength in the Thai market. In 2024, she was recognised as Top 10 CMOs in Thailand by CEO Insight Asia.

She believes that great leaders find the balance between business foresight and character to inspire and drive under dynamic circumstances. Today, Tanprawat has proven her strong leadership with a passion for excellence and creativity by not just driving a successful business result but growing people and teamwork for long-term success.