Phunnapa Limtansakul

eCommerce Director, ASEA

Opella Consumer Healthcare

A regional commercial leader with extensive experience leading GTM and RTM digital commerce across Southeast Asia, South Korea and India, Phunnapa (Framee) Limtansakul is currently the ASEA eCommerce director at Opella Consumer Healthcare.

Her experience covers the full B2C and B2B commerce ecosystem, including portfolio and channel strategy, performance marketing, retail media, social commerce, conversion and P&L management. With experience across diverse markets, Limtansakul brings a data-led, consumer-centric and commercially grounded perspective to evaluating ideas – looking beyond creativity to consider execution, measurable business impact and ability to scale.