Setthaphop (Tae) Sattayathanaroj

Head of Digital Commerce

FrieslandCampina (Thailand)

Setthaphop “Tae” Sattayathanaroj is the head of digital commerce at FrieslandCampina Thailand, where he leads the end-to-end digital commerce strategy for Foremost, one of Thailand’s most loved dairy brands. With over eight years of experience across FMCG and eCommerce, Sattayathanaroj has been at the forefront of transforming how brands connect with consumers through data, content, and conversion-driven commerce.

At FrieslandCampina, he drives growth across online marketplaces, e-retailers, Brand.com, and emerging channels such as TikTok Shop, pioneering initiatives in live commerce, affiliate marketing, and performance-led media. His leadership has drove Foremost Thailand achieve multiple recognitions, including Best Brand – Food & Beverage at the Asia eCommerce Awards 2025.

Prior to FrieslandCampina, Sattayathanaroj held regional and local eCommerce roles at Beiersdorf, L’Oréal, and aCommerce, shaping his expertise in omnichannel strategy and digital acceleration. Passionate about empowering teams and inspiring digital growth, Sattayathanaroj believes the future of marketing lies in bridging creativity, consumer intelligence, and connected commerce.