Vasily Popravko

Senior Director, Data SEA

Monks

Vasily Popravko is senior director of data at Monks, based in Singapore, where he leads the data and digital analytics division across Southeast Asia. He and his team specialises in architecting and implementing first-party data solutions spanning digital analytics, machine learning, personalisation, cloud automation, business intelligence, and consumer data platforms for major regional and enterprise clients.

With a PhD in Sociology, Popravko brings a unique perspective that bridges human behaviour with technical analytics. With a sharp focus on ROI and business value, Popravko’s work has been recognised across MARKETING-INTERACTIVE and ITNews Asia.