Wannapa Luangluecha

Head of Digital and CRM

Danone Specialized Nutrition (Thailand)

Wannapa Luangluecha leads digital and CRM at Danone, where she spearheads a dynamic, high-performing team to drive transformative success across media, search, CRM, influencer marketing, customer value journey management, and martech initiatives.

With a sharp commercial mindset, Luangluecha brings extensive experience in trade marketing and product category development, playing a pivotal role in demand and lead generation for renowned brands such as Hi-Q and Dumex through innovative digital strategies.

Her award-winning project, Care+ Analytics, leverages advanced analytics to create customer segments based on their propensity to lapse, showcasing her ability to integrate cutting-edge technology with business insights for impactful results.

Outside of her professional achievements, Luangluecha is a passionate globetrotter, storyteller, and a genuine people person. Her love for exploration parallels her unwavering commitment to digital excellence, always seeking new ways to innovate and connect with others.