WHEN
20 August 2025
TIME
9AM – 5PM
WHERE
SINGAPORE
SOCIAL
#PRASIA
THE LAUNCH OFFER ENDS IN
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WHAT YOU CAN EXPECT AT THE CONFERENCE:
CCOs, CEOs, and senior PR and communication leaders.
Local and global experts sharing key insights on PR and communications
Proven case studies, engaging fireside chats, interactive panel discussions
of intensive learning from a community of PR trailblazers.
ABOUT PR ASIA 2025
Back for its 12th year, PR Asia 2025 isn’t just another industry event — it’s where the sharpest minds in communications come together to challenge norms, spark game-changing ideas, and redefine the future of the industry. Curated by MARKETING-INTERACTIVE, this powerhouse gathering delivers all-rounded perspectives from industry heavyweights, fearless communicators, and rising disruptors. From crisis showdowns to reputation masterstrokes, expect unfiltered discussions, bold insights, and strategies you can actually implement. If you’re ready to push boundaries and own the PR game, this is where you need to be.
3 essential themes we are exploring this year
Tackling trust erosion
From corporations to governments, public trust is unravelling. Today, scepticism is not just directed at the media players that were once regarded as beacons of truth, but also at institutions and governments.PR professionals must navigate a landscape where audiences question corporate narratives and governments initiatives. Transparency, accountability, and proactive reputation management have become the only viable strategies to restore faith in an increasinglydistrustful world.
Navigating rapid policy shifts
As policies, narratives, and government expectations shift globally, Asia’s policy comms professionals are having to adapt their responses. Given Asia’s diversity and the varying economic landscape, it is crucial for those in the public policy space to balance local market nuances with global mandates. As we leave a year of elections behind, communicators must embrace the rapid changes coming hard and fast as new leadership dawns. With change being the only constant, communicators must balance both internal and external stakeholders.
Mastering PR in the age of AI
PR is undergoing a fundamental transformation as AI, technology and social narratives redefine the industry and media landscape. Automation is streamlining content creation, and media outreach, pushing PR professionals to shift from execution-based work to relationship building. At the same time, the rise of social journalism has shattered the traditional media gatekeeping model. Navigating this disruption requires balancing efficiency with human expertise.
2025 SPEAKERS
Stay tuned to this page as we will be announcing our 2025 speakers very soon! If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.
Umesh Nair
Communications and CSR Director, East Asia, Singapore and Malaysia
Alstom
Sabrina Azmi
Research Solutions Director
CARMA
Robin Goh
Senior Vice President and Head of Group Communications and Marketing
Certis Group
Sanjay Nair
Head of Public Affairs & Communications, Asia
FrieslandCampina
Sherawaye Hagger
Head of PR and Communications, East Asia
Jake Wilczynski
Head of Communications, APAC
Linda Lee
Senior Director, Corporate Communications and Society
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
A’bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
WHY #PRASIA IS THE PLACE TO BE:
Power-packed learning
Get ahead of the curve with real insights fromindustry powerhouses, trailblazing thoughtleaders, and top PR strategists. Learn the latesttrends, master breakthrough strategies, andtackle the industry’s toughest challenges head-on. Walk away with fresh perspectives,actionable solutions, and the confidence to ownthe future of PR.
Networking opportunities
Surround yourself with the industry’s most influential voices and forward-thinking professionals. Exchange fresh ideas, share real-world experiences, and build connections that open doors to new opportunities. Whether it’s sparking collaborations or gaining invaluable insights, this is where the conversations that shape PR’s future happen.
Sharpen your expertise
Polish your communication and media relationsskills, craft high-impact PR campaigns, andmaster crisis management with confidence.Strengthen your leadership and strategicthinking while staying ahead of emergingtechnologies and evolving industry dynamics.This is where PR professionals transformknowledge into action and stay ahead of thecurve.
Cutting-edge solution
In a landscape where no challenge has a single solution, PR Asia sharpens your ability to think critically, act strategically, and adapt with agility. Gain the frameworks, tools, and insights to dissect complex issues, explore multiple solutions, and execute with confidence. This is where innovation meets strategy because the future of PR demands nothing less.
If you fall under any of the following roles, PR Asia is an event you don’t want to miss!
C-Suite
- Chief executive officer
- Chief communications officer
- Chief content officer
- Chief customer officer
- Chief marketing officer
- Chief innovation officer
- Editor-in-chief
VPs/Directors/Heads/Managers of
- community relations/engagement
- Content
- Corporate affairs
- Corporate communications
- Crisis management
- Digital content
- Editorial
- External communications
- External relations
- Internal communications
- Marketing
- Marketing communications
- Media relations
- PR and communications
- Public affairs
- Public information
- Public relations
- Reputation
- Social media
- Stakeholder management
Government/Agencies/Consultants
- Agency account manager
- Agency principal
- Client success manager
- Copywriter
- Journalist
- PPC, SEM, and content strategist
- Publicist
- Public relations specialist
- Relationship manager
- SEO specialist
- Spokesperson
- Technical writer
Co-ordinator for Asia Pacific Social Media Hub
Embassy of Switzerland in Singapore
“Great experience that allows professionals to come together and learn from one another.”
Director of Marketing and Communications
Crimson Resort and Spa Borocay
“Topics are attuned with modern times and issues.”
Corporate Communications Manager
HomeTeamNS
Chief Communications Officer
McCann Worldwide
Senior Manager, Marketing and Communications
Media OutReach Newswire
“Great! Best PR event I’ve attended in a while. Love the format, speakers, vibe, food – cheers to the MARKETING-INTERACTIVE team .”
Director of Public Relations and Marketing Communications
Momentus Hospitality
“Great sessions and perfect choices of panel speakers.”
Regional Client Solutions Director
Isentia/ Pulsar Group
“Brilliant planning and execution of an event. It’s been awhile since I’ve been glued to my seat (at an event) that has provided so much depth and energy.”
Communications Manager
Standard Chartered
Senior PR Manager
Globe Telcom
Digital and Marketing Comms Manager
Chroma Hospitality Inc
Assistant Vice President -- Sales and Marketing
Megawide Construction Corporation
“Well done and I will attend again next year.”
APAC Communications Director
Cargill Asia Pacific
“Really liked the pacing of the event – 30-minutes was a good duration to keep audience engagement and ensure that key points were conveyed. Very interesting agenda as well, with relevant topics.”
Senior Manager
DSTA
PR Manager for APAC
HID Global
“Insightful and relevant!”
Manager
Tripartite Alliance Limited
“Great learning sessions with interesting insights.”
MARKETING-INTERACTIVE NEWS AND INSIGHTS
PR in 2025: AI is here to stay, but what else will prevail?
Is PR value a way to justify marketing spend?
How can SingPost win back investor trust post high profile terminations?
How can brands handle the PR damage when employees go rogue?
As you plan for 2025, consider if it is time to rethink the 'PR value' metric
What's the secret recipe to driving authentic communications on social in 2025?
Better than revenge: Why Taylor Swift's statement on Trump AI-generated photos hits the PR mark
