9 November 2022, Wednesday
0830 – 0900
Registration
0900 – 0910
Opening remarks
PR under scrutiny
0910 – 0940
PR in the boardroom: Securing a seat and winning over the C-suite
0940 – 1010
[PANEL] The Great Recession: A global risk for the PR industry?
Storytelling
1010 – 1040
Sorry seems to be the hardest word (or not): Mastering the art of apology
1040 – 1050
Morning break
1050 – 1120
Diversity, equity and inclusion matters: How are PR leaders leading important conversations?
1120 – 1150
Damned if you do, damned if you don’t: Articulating difficult and sensitive topics to stay plugged in
1150 – 1220
Fake news is all around us: Taking the lead in combatting disinformation like a PR pro
1220 – 1320
Lunch
1320 – 1350
Greenwashing or changemakers?: Communicating commitment to sustainability for PR leaders
Crisis management
1350 – 1420
Brand reputation under construction: Rebuilding trust with key partners post-crisis
1420 – 1450
Tackling social media crisis like a champ: Media monitoring during crisis to influence outcome
The future of PR
1450 – 1520
[Fireside] Journalism and PR: Rethinking the relationship to bring out the best of both worlds
1520 – 1530
Afternoon break
1530 – 1600
Taking care of your employees: Mental health remains top priority for PR
1600 – 1630
Open grill: Uncomfortable conversations
1630