9 November 2022, Wednesday

0830 – 0900

 

Registration

0900 – 0910

Opening remarks

PR under scrutiny

0910 – 0940

PR in the boardroom: Securing a seat and winning over the C-suite

0940 – 1010

[PANEL] The Great Recession: A global risk for the PR industry?

Storytelling

1010 – 1040

Sorry seems to be the hardest word (or not): Mastering the art of apology

1040 – 1050

Morning break

1050 – 1120

Diversity, equity and inclusion matters: How are PR leaders leading important conversations?

1120 – 1150

Damned if you do, damned if you don’t: Articulating difficult and sensitive topics to stay plugged in

1150 – 1220

Fake news is all around us: Taking the lead in combatting disinformation like a PR pro

1220 – 1320

Lunch

1320 – 1350

Greenwashing or changemakers?: Communicating commitment to sustainability for PR leaders

Crisis management

1350 – 1420

Brand reputation under construction: Rebuilding trust with key partners post-crisis

1420 – 1450

Tackling social media crisis like a champ: Media monitoring during crisis to influence outcome

The future of PR

1450 – 1520

[Fireside] Journalism and PR: Rethinking the relationship to bring out the best of both worlds 

1520 – 1530

Afternoon break

1530 – 1600

Taking care of your employees: Mental health remains top priority for PR

1600 – 1630

Open grill: Uncomfortable conversations

1630

Closing remarks and end of conference