About the conference
In an era of rapid expansion in digital media and technologies, as well as constrained marketing budgets, the door is opening for PR and communications professionals to take a seat in the boardroom and demonstrate real added value and returns for their businesses.
Following 6 hugely successful years in Singapore, advertising + marketing is proud to bring PR Asia to Malaysia to gather together some of the finest minds, industry-leading brands, key journalists and publishers, innovative technology enablers and leading practitioners to explore the exciting and developing world of digital PR.
Through a series of exclusive case studies, interactive and thought-provoking discussions, as well as unrivalled networking opportunities, PR Asia offers you the chance to discover the latest insights and groundbreaking ideas to elevate your PR practice and prepare you to step boldly and successfully into the digital revolution.
This conference is HRDF claimable.
Benefits of Attending
Are you keen on developing your personal skills and increasing your exposure to best practices through inspiring success stories? Or maybe you are looking to build up your knowledge of tackling communications issues in the fast evolving world of digital media? Perhaps you’d like to meet others in your profession to exchange ideas and information? Whatever motivates you – you can be sure that when you attend PR Asia 2019, you not only gain as an individual – your company will also benefit from your increased knowledge and network. So what are you waiting for? Register today. Oh yes, did we forget to mention? Our conference is HRDF claimable.
LEARN, MANAGE, ENHANCE
Learn the latest in driving revenue & PR value, managing coverage in the era of fake news, enhancing employee engagement and more, all in a single day.
MULTITUDE OF NEW IDEAS
Get introduced to a multitude of new ideas and innovative digital technologies and data-driven concepts.
Gain insights from journalists on how to win digital coverage.
CONNECT AND HEAR
Connect with and hear from an incredible community of PR experts
Discover what your peers are doing, not doing, contemplating and committing to.
UNDERSTAND, REACH, DELIVER, ACCESS
Understand how best to reach your audiences, deliver real value, and access a seat in the C-suite.
Agenda - 20 November 2019
|9:00AM||Welcome and opening remarks
Rezwana Manjur, Regional Editor, advertising + marketing
|9:10AM||Fireside chat : From “cost centre” to “profit centre”: Turning PR into a revenue generating role|
|9:50AM||Using data insights to drive PR campaigns in a fast shifting media landscape|
|10:30AM||Power networking break|
|Driving revenue & PR value|
|11:00AM||Case study: Developing a data-driven PR function to prove and improve ROI|
|11:40AM||Measuring the value of PR in a digital-first world|
|12:20PM||Case study: Disrupting disruption: How to maximise marketing dollars with PR|
|Winning & maintaining successful digital coverage|
|2:00PM||Panel discussion: Walking in the shoes of digital media: How to win digital coverage|
|2:40PM||Case Study: Winning fashion consumers by engaging them through content & commerce|
|3:20PM||Getting your house in order: Managing internal stakeholder and employee communications|
|4:00PM||A new age of influence(rs) and video for PR: Who is your media?|
|4:40PM||Afternoon networking break|
|5:10PM||Panel discussion: Brand purpose: Whose job is it anyway?|
|6:00PM||End of PR Asia Malaysia|
More of our 2019 industry expert speakers will be announced soon – please check back for regular updates.
To enquire about speaking opportunities or suggest topics for the 2019 agenda, please contact Priya Karthik on firstname.lastname@example.org or +65 6423 0329 or +6017 226 1235
Head of Communications
British American Tobacco
Director of Corporate Communications & CSR
Head of Corporate Communications
Celcom Axiata Berhad
Senior Director of Corporate and Regional Communication, Asia Pacific
General Manager, Corporate Communication and CSR
Hong Leong Bank
Head of Communications Malaysia
HSBC Bank Malaysia Berhad
Head of Corporate Communications Asia Pacific
Chief Executive Officer
EVP, Head Group Corpotate Communications
Director, Group Corporate Communications
Head of PR and Communications
Tan Yee Pheng
Head, Group Communications
Sime Darby Berhad
Head of Brand, Sponsorship and Sustainability
Standard Chartered Bank Malaysia
Chief Executive Officer
Star Media Group
VP, Group Brand and Communication
Telekom Malaysia Berhad
Chief, Strategic Communication and External Relations
WWF-Singapore (World Wide Fund for Nature Singapore)
Testimonials FROM PAST DELEGATES
Every year, towards the end of the conference, we ask our delegates to submit their feedback on a digital platform. Many do so anonymously and we respect their privacy. Below, you’ll find a sample of candid feedback provided by PR Asia 2018’s conference delegates. Still need more convincing? Check out the list of companies who attended PR Asia 2018 from this link.
“It’s fun. Love the heavy concentration on networking. Love the vibe.PR Asia is a wonderfully upbeat and sharing community. There are very few dull moments.”
“The quality of the content and speakers were a huge draw. They gave practical tips that I can implement in my everyday work in crisis communications —not just high level theories.”
“The setup of PR Asia is excellent, it’s very intimate, you can engage with the speakers and really get your concerns addressed and being in touch with real professionals from various industries.”
“It was a good perspective from different PR professionals and how they all look at the challenges and problems in public relations and crisis management from different angles from small business to enterprise and everything in between.”
“The case studies (both good and bad were shared) demonstrated strong strategy and impact in the market. I gained insights that are implementable and practical.”
“Very informative and great presentations by speakers as well as great networking. A tremendous amount of knowledge was shared in the sessions, and they were relatable to both content editors and PR professionals.”
"Kudos to the team for an insightful event!"
"Well-organized. Engaging speakers. Great topics."
"Pigeonhole was a great way to ask questions! Great interaction with everyone and no awkward silences when questions happen."
"Great conference, will come back in 2019."
"Look forward to future programs."
"Overall, PR Asia this year was great! More power to the team, and looking forward to the next one!"
"Overall, a good event, well-organized with a very diverse representation of companies (from dating to travel, from cigarettes to wildlife)."
PR Asia 2019 conference will be held in
New World Petaling Jaya Hotel, Malaysia.
See our PR Asia 2018 (Singapore) conference photos. Remember to join us for this year’s exciting PR Asia 2019 conference in Kuala Lumpur, Malaysia. This will be the first year PR Asia conference makes it’s way to the heart of Malaysia and we are excited to bring together PR professionals and in-house communication teams. See you on 20 November!
PR NEWS & ARTICLES FROM A + M
Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia. Click on the link to read the articles.
Razer Fintech’s PR lead Karen Puah on her accidental entry (and hook) into PR Razer has been aggressively expanding pushing forth in the gaming and payments space. CEO Tan Min-Liang recently committed SG$10 million in funding over the next 12 months for gaming and...
WWF: How PR can help gain three times more conversions and cut ad spend by halfWith a rude awakening in August this year, World Wide Fund for Nature (WWF) revealed it was behind a controversial campaign called “Ivory Lane” to drive awareness of the ivory...
Philip Morris International: How PR works for a tobacco brand that can’t be marketedWorking in an industry such as tobacco with its tight laws and regulations, and in many countries having a complete ban on marketing and advertising, is never easy.In a...
Dealing with online haters: How MCI’s Karen Tan deals with a crisisKaren Tan is the senior director with the public communications division at the Ministry of Communications and Information (MCI).Often, she faces the misconception that in her role, she has...
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