Welcome to

PR ASIA 2019

Transforming your PR strategies for success in the digital revolution


20 November


New World Petaling Jaya Hotel, Malaysia











About the conference

In an era of rapid expansion in digital media and technologies, as well as constrained marketing budgets, the door is opening for PR and communications professionals to take a seat in the boardroom and demonstrate real added value and returns for their businesses.

Following 6 hugely successful years in Singapore, advertising + marketing is proud to bring PR Asia to Malaysia to gather together some of the finest minds, industry-leading brands, key journalists and publishers, innovative technology enablers and leading practitioners to explore the exciting and developing world of digital PR.

Through a series of exclusive case studies, interactive and thought-provoking discussions, as well as unrivalled networking opportunities, PR Asia offers you the chance to discover the latest insights and groundbreaking ideas to elevate your PR practice and prepare you to step boldly and successfully into the digital revolution.

This conference is HRDF claimable.

 Benefits of Attending

Are you keen on developing your personal skills and increasing your exposure to best practices through inspiring success stories? Or maybe you are looking to build up your knowledge of tackling communications issues in the fast evolving world of digital media? Perhaps you’d like to meet others in your profession to exchange ideas and information? Whatever motivates you – you can be sure that when you attend PR Asia 2019, you not only gain as an individual – your company will also benefit from your increased knowledge and network. So what are you waiting for? Register today. Oh yes, did we forget to mention? Our conference is HRDF claimable.



Learn the latest in driving revenue & PR value, managing coverage in the era of fake news, enhancing employee engagement and more, all in a single day.


Get introduced to a multitude of new ideas and innovative digital technologies and data-driven concepts.


Gain insights from journalists on how to win digital coverage.


Connect with and hear from an incredible community of PR experts


Discover what your peers are doing, not doing, contemplating and committing to.


Understand how best to reach your audiences, deliver real value, and access a seat in the C-suite.

Agenda Overview

Agenda - 20 November 2019
8:00AM Registration
9:00AM Welcome and opening remarks
Rezwana Manjur, Regional Editor, advertising + marketing
9:10AM Fireside chat : From “cost centre” to “profit centre”: Turning PR into a revenue generating role
9:50AM Using data insights to drive PR campaigns in a fast shifting media landscape
10:30AM Power networking break
Driving revenue & PR value
11:00AM Case study: Developing a data-driven PR function to prove and improve ROI
11:40AM Measuring the value of PR in a digital-first world
12:20PM Case study: Disrupting disruption: How to maximise marketing dollars with PR
1:00PM Lunch
Winning & maintaining successful digital coverage
2:00PM Panel discussion: Walking in the shoes of digital media: How to win digital coverage
2:40PM Case Study: Winning fashion consumers by engaging them through content & commerce
3:20PM Getting your house in order: Managing internal stakeholder and employee communications
4:00PM A new age of influence(rs) and video for PR: Who is your media?
4:40PM Afternoon networking break
Brand purpose
5:10PM Panel discussion: Brand purpose: Whose job is it anyway?
5:50PM Closing remarks
6:00PM End of PR Asia Malaysia

 2019 Speakers

More of our 2019 industry expert speakers will be announced soon – please check back for regular updates.

To enquire about speaking opportunities or suggest topics for the 2019 agenda, please contact Priya Karthik on priyakarthik@marketing-interactive.com or +65 6423 0329 or +6017 226 1235

Melissa Hon

Melissa Hon

Head of Communications

 British American Tobacco

Pearl Lai

Pearl Lai

Director of Corporate Communications & CSR


Andrew Nicholls

Andrew Nicholls

Managing Director


Devindar Visvalingam

Devindar Visvalingam

Head of Corporate Communications

Celcom Axiata Berhad

Audrey Wong

Audrey Wong

Senior Director of Corporate and Regional Communication, Asia Pacific


Vivian Tan

Vivian Tan

General Manager, Corporate Communication and CSR

Hong Leong Bank

Marlene Kaur

Marlene Kaur

Head of Communications Malaysia

HSBC Bank Malaysia Berhad

Jesmond Chang

Jesmond Chang

Head of Corporate Communications Asia Pacific


Bryan Loo

Bryan Loo

Chief Executive Officer

LOOB Holding

Rafizah Amran

Rafizah Amran

Deputy Chief Communication & Marketing Officer

Prasarana Malaysia Berhad

Vijayaratnam Tharumartnam

Vijayaratnam Tharumartnam

Director, Group Corporate Communications


Karen Puah

Karen Puah

Head of PR and Communications

Razer Fintech

Tan Yee Pheng

Tan Yee Pheng

Head, Group Communications

Sime Darby Berhad

Mastura Adnan

Mastura Adnan

Head of Brand, Sponsorship and Sustainability

Standard Chartered Bank Malaysia

Andreas Vogiatzakis

Andreas Vogiatzakis

Chief Executive Officer

Star Media Group


Izlyn Ramli

Izlyn Ramli

VP, Group Brand and Communication

Telekom Malaysia Berhad

Bonnie Chia

Bonnie Chia

Head of Brand

WWF International


Every year, towards the end of the conference, we ask our delegates to submit their feedback on a digital platform. Many do so anonymously and we respect their privacy. Below, you’ll find a sample of candid feedback provided by PR Asia 2018’s conference delegates. Still need more convincing? Check out the list of companies who attended PR Asia 2018 from this link.


“It’s fun. Love the heavy concentration on networking. Love the vibe.PR Asia is a wonderfully upbeat and sharing community. There are very few dull moments.”

“The quality of the content and speakers were a huge draw. They gave practical tips that I can implement in my everyday work in crisis communications —not just high level theories.”

“The setup of PR Asia is excellent, it’s very intimate, you can engage with the speakers and really get your concerns addressed and being in touch with real professionals from various industries.”

“It was a good perspective from different PR professionals and how they all look at the challenges and problems in public relations and crisis management from different angles from small business to enterprise and everything in between.”

“The case studies (both good and bad were shared) demonstrated strong strategy and impact in the market. I gained insights that are implementable and practical.”

“Very informative and great presentations by speakers as well as great networking. A tremendous amount of knowledge was shared in the sessions, and they were relatable to both content editors and PR professionals.”

"Kudos to the team for an insightful event!"

"Well-organized. Engaging speakers. Great topics."

"Pigeonhole was a great way to ask questions! Great interaction with everyone and no awkward silences when questions happen."

"Great conference, will come back in 2019."

"Look forward to future programs."

"Overall, PR Asia this year was great! More power to the team, and looking forward to the next one!"

"Overall, a good event, well-organized with a very diverse representation of companies (from dating to travel, from cigarettes to wildlife)."



For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

PR Asia 2019 conference will be held in
New World Petaling Jaya Hotel, Malaysia.


See our PR Asia 2018 (Singapore) conference photos. Remember to join us for this year’s exciting PR Asia 2019 conference in Kuala Lumpur, Malaysia. This will be the first year PR Asia conference makes it’s way to the heart of Malaysia and we are excited to bring together PR professionals and in-house communication teams. See you on 20 November!


Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia. Click on the link to read the articles.

Dealing with online haters: How MCI’s Karen Tan deals with a crisis

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