Agenda

Day 1
2019-11-13
Day 2
2019-11-14
08:00
Registration
08:55
Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING

The Impact of Government Legislation
09:00
Opening panel discussion: Unlocking the impact of the Protection from Online Falsehoods and Manipulations Bill
  • Delving into the purpose behind Singapore’s recent legislation and how it impacts the PR and communications industry

Moderator
Ryan Lim, Principal Consultant, Founding Partner, QED Consulting

Featuring
Sarala Subramaniam, Director, Legal Policy Division, Ministry of Law (Singapore)
Ang Peng Hwa, Professor, Wee Kim Wee School of Communication and Information
Bill Chua, Independent Director & Chairman of Audit & Risk Committee, Sunseap Group
PN Balji, Author, Veteran Journalist and Former CEO of MediaCorp’s TODAY newspaper

09:40
In the eyes of the law: Uncovering regional government legislation and debates and the impact this can have on cross-border communications
  • Exposing the ongoing conversations and regulations taking place across the APAC region
  • Exploring how these legislations will shape how PR and communications professionals can communicate across borders
  • Unveiling proactive measures to help you stay compliant

Speaker
Rajesh Sreenivasan, Head, Technology, Media & Telecommunications,
Rajah & Tann Singapore

10:20
Power networking break
Purpose-Driven Communications
10:40
Panel Discussion: Beyond CSR – Realising the importance of communicating a wider brand purpose for greater stakeholder connection and regaining consumer confidence
  • Discussing the need for organisations to readdress the ultimate role of business – to make a positive contribution to communities
  • Outlining the importance of communicating purpose to the conscious consumer as a critical step to establishing a stakeholder connection
  • The role of PR and comms in driving the genuine adoption of responsible practices throughout the company – you can’t be deemed authentic if the company isn’t seen as good in the first place

Moderator
Lisa Watson, Chairman, Data-Driven Marketing Association of Singapore

Featuring
Gwyneth Fries, Senior Manager, Sustainability, Agility
Linda Lee, Head of Brand and Communications, Southeast and North Asia and Corporate Communications Lead, Asia Pacific, LinkedIn
Grace Chiang, Deputy Director, Communications, SGInnovate
Kaye Lim, General Manager (Head) of Public Relations, Toyota Motor Asia Pacific
Seshasaye Kanthamraju, Executive Director – Corporate Communications & Enterprise Social Responsibility, Southeast Asia & India, The Walt Disney Company

11:20
Supercharging the overall brand strategy through business-driven communications
  • Gearing up for business-minded Communications to help drive business results
  • Discovering how to position the organisation and PR function for greater business growth
  • Assessing how a business-minded Communications strategy can win the trust of internal stakeholders

Speaker
Su Min Sng, Head of Communications, Grab

12:00
Networking Lunch
Enhancing the Perceived Value of PR
13:00
Managing the politically engaged employee to unite the workforce behind the company purpose
  • Discussing the importance of meaningful conversations to educate employees about what their companies do and how their role generates business and contributes to the brand image
  • How to leverage the company purpose to improve engagement with the workforce
  • Remaining aware of changing and polarising political climates and communicating the company position internally
13:40
Internal influence: Addressing the need to educate internal stakeholders and future-proof reputation when preparing for new launches in an age of disruption, regulation and loss of consumer trust
  • Exploring the vital role of PR and Communications in acting as the internal conscience of the organisation – is this innovation needed? Is it good? Does it support the company purpose?
  • Educating internal stakeholders on the potential downsides of new innovations / initiatives. Could it be abused?
  • Learning to get ahead of future problems and preparing for potential government regulations and crises

Moderator
Asiya Bakht, Regional Communications Director, BBH Asia Pacific

Featuring
Jamie Lee, Regional Marketing Director, MARKETING magazine, Lighthouse Independent Media
Jean Angus, Senior Manager (Head), Corporate Communications and Development, National Dental Centre Singapore
Anthea Jackson, Head of Communication Strategy, Philip Morris International

14:20
Future-proofing the PR function and driving the value of communications in times of constrained budgets
  • Highlighting the need for businesses to always amplify a position for growth to reassure stakeholders and safeguard investments
  • Educating internal stakeholders on the importance of media exposure in good times and bad
  • Leveraging paid and earned PR to support shrinking marketing budgets and bring increased added value to campaign results

Moderator
Jamie Lee, Regional Marketing Director, MARKETING magazine, Lighthouse Independent Media

Featuring
Joseph Yoon, Asia Regional Communications, Boeing

15:00
Afternoon networking break
15:20
Case study: “All we need is communications to make money”: Exploring how a digital banking start-up used only PR and communications to drive growth to ‘Unicorn’ status
  • Re-evaluating the role of PR and Communications to be the driving force in business growth
  • Learning from a Unicorn start-up to reshape communications strategies to drive business results
  • Uncovering how PR and Communications can demonstrate quantifiable business value

Speaker
Sarveen Chester, Growth Launcher, International Expansion, Revolut

Personal Influencers: The Great Debate
16:00
Debate: Personal influencers: Should corporate reputation be elevated through the use of an individual’s personal brand?
  • Is the sponsoring of an individual a “lazy” way to boost PR or can it help to drive and support corporate values?
  • Does the age of “social media influencers” – often deemed to be self-serving – move businesses away from promoting a truthful, community-conscience, brand purpose?
  • Should PR and Communications be elevating their organisation’s individuals through personal branding or should they focus on the status of the company?
  • Can you ensure that if / when an individual’s brand suffers, the corporate reputation isn’t damaged?

Moderated by:
Jonathan Akwue, Executive Vice President and Global Client Lead, APAC,
Publicis Groupe

Featuring
Eva Sogbanmu, Executive Director, Communications, Asia Pacific, JLL

Isabelle Lim, Director of Corporate Communications, L’Oréal Group Singapore

16:45
Closing remarks

Rezwana Manjur, Regional Editor, MARKETING

16:55
End of day one
08:00
Registration
08:55
Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING

Crisis Management in the Digital Age
09:00
Opening keynote: Preparing for ‘Deep Fake’ scandals: Realising the critical need to future-proof your crisis management strategies for the next stage of fake news
  • Discovering the rapid advancement of AI-powered doctored content that could destroy a brand or person’s reputation
  • Understanding how to detect and respond to deep fake stories
  • Developing crisis management strategies for future technological advancements

Speaker
Marie Helly, Head, Beyond Fake News, BBC World Service

09:40
Real-time PR: Establishing a framework for an agile, instant and immediate response in the digital age
  • Exploring the nature of viral content and how to handle the rapid spread of digital news
  • Leveraging SEO and SEM to best support crisis communication strategies
  • Learning to manage reputation in an era where content can be shared in encrypted social channels such as WhatsApp and WeChat

Featuring
Veronica Lai, Chief Corporate Officer, StarHub

10:20
Power networking break
Tech, Measurement and ROI
10:40
PR & revenue attribution: Maximising the benefits of a digital media landscape
  • Making a strong case of the impact of PR to the C-Suite
  • Measurement via combined view of web traffic, search optimisation, CTR and conversions
  • Moving away from single dimension to multi dimension metrics

Speaker
Mimrah Mahmood, APAC Regional Director – Media Solutions, Meltwater

11:20
Panel Discussion – Defining clear, realistic measurement parameters to reflect and highlight true ROI
  • Redefining how we measure effectiveness of content as trends and platforms transform and evolve
  • Rethinking KPIs to ensure your PR content is relevant and relatable to the target audience
  • Specifying exposure, impact and earned media goals from the outset to more clearly define success for investors and stakeholders

Moderator
Christina Lim, Founder & Principal, Chrisspeak

Featuring
Muara Makarim, Regional PR Manager, Circles.Life
Daniel Feiler, Senior Director Communications Asia Pacific, eBay
Ying Ying Wu, Regional Head of Communications, Ninja Van

12:00
Networking Lunch
13:00
Channel surfing: Learning to cut through the clutter and identify the best platforms for the best returns
  • Gaining practical tips on how to cut through the digital clutter and resonate with consumers through powerful, creative and targeted storytelling
  • Understanding which platforms can give optimal reach and ROI
  • Discovering how to maximise exposure by targeting the right content for the right channel

Speaker
Vivian Koh, Area Director of Public Relations & Content, Asia Pacific, Four Seasons Hotels and Resorts

Solution Rooms

Back by popular demand, PR Asia 2019 returns with the extremely well-received Solution Room format on Day 2 of the conference.

Delegates may attend up to 2 sessions of their choice, each Room having its distinct discussion topic.

Designed to facilitate thought-provoking discussions, each Solution Room will be led by a moderator, with 2 or more experts on the specific topic.

Don’t just sit and listen – jump in on the discussion!

Bring your toughest questions and best answers to the table and prepare for an exchange like no other as your challenges bring out the experience and lessons of your industry peers – and vice versa.

More than just networking, and certainly more than just Q&A. Join us for great discussions to cement your learnings from the conference’s panel discussions and presentations!

13:40
Solution Room Session #1

Solution Room 1:
Data, Measurement & ROI
Communications professionals who face the challenge of gathering data to prove return on investment for activations, campaigns and initiatives are encouraged to attend this session.
Moderator:
Christina Lim, Founder & Principal, Chrisspeak

Featuring:
Andrew Nicolls, Co-Founder and Managing Director, CARMA ASIA

Solution Room 2:
Influencer Management
Communications professionals who have yet to work with influencers for their campaigns or who found that they have not done so successfully in the past are encouraged to attend this session.
Moderator:
Kanika Agarwal, Founder & CEO, PassionPeers

Featuring:
Evangeline Leong, CEO & Founder, Kobe
Mongchin Yeoh (@mongabong), Lifestyle blogger and Youtuber

Solution Room 3:
Social Listening
Communications professionals who want learn how to effectively leverage and drive ongoing conversations on social media channels about their brands, products or services and who want learn how to create content that is more shareable are encouraged to attend this session.
Moderator:
Prantik Mazumdar, Managing Partner, Happy Marketer, A Merkle Company

Featuring:
Prerna Pant, Co-Founder and Chief Operating Officer, Circus Social

*All three Solution Room sessions will run concurrently for 2 rounds. Hence delegates may attend up to 2 sessions in their order of preference, pending availability.

14:20
Solution Room Session #2

Solution Room 1:
Data, Measurement & ROI

Solution Room 2:
Influencer Management

Solution Room 3:
Social Listening

*All three Solution Room sessions will run concurrently for 2 rounds. Hence delegates may attend up to 2 sessions in their order of preference, pending availability.

15:00
Afternoon networking break
Internal Communications & Talent
15:20
CEO panel discussion: Identifying how PR & Communications can gain the C-suite buy-in
  • Understanding C-suite priorities to help communications better align themselves with evolving business values and strategies
  • Evaluating why and when communications is a crucial voice in the boardroom
  • Learning to speak the language of the CEO to add weight to the PR function

Moderator:
Jonathan Sanchez, Director of Corporate Relations, Diageo

Featuring
Darius Cheung, CEO, 99.co
Ben Tan, Country CEO, COURTS Singapore

16:00
Panel discussion: Preparing for change: Identifying and acquiring the talent for the PR and Communications team of the future
  • Evaluating the evolution of technological advancements and the talent needed to excel in the new communications landscape
  • Rethinking the allocation of resources and building the optimal in-souce/outsource model for your organisation
  • Exploring how to prepare inexperienced staff to handle crises with confidence and cope with the always-on demands of the role

Moderator:
Andrew Thomas, President, Southeast Asia, PR & Influence, Ogilvy

Featuring:
Walter Santos Navarro, Director of Marketing Communications, Kempinski Hotels
Sumrita Chander, Director, Corporate Communications, Microsoft
Priyia Paramajothi, Head of Content and Integrated Communications,
Prudential Assurance Company Singapore
Lisa Bates, Global Corporate Communications Director, Travel Retail, Shiseido

16:45
Closing Address

Rezwana Manjur, Regional Editor, MARKETING

16:55
End of PR Asia 2019
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