Agenda
4 August 2026
8:30am
Networking and registration
8:50am
Opening remarks
9:00am
[Opening fireside]
PR at a crossroads: Defending truth, trust, and humanity in a fragmented information landscape
9:45am
[Case study]
From reactive to anticipatory: Data, intelligence, and scenario planning for modern comms
10:15am
[Panel discussion]
The geopolitics tightrope: Navigating sovereignty, policy, investor and public sentiment
10:45am
Morning break
11:15am
[Panel discussion]
How do brands navigate the court of public opinion in a post-truth, hyper-reactive era?
11:35am
Power Hour
Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today.
[Case study] PR in a zero-click world: Staying visible for AI-driven discovery
[Case study] Hook, line, and outrage: Brand response at the speed of rage bait
[Case study] Measurement in the era of machines: What does success look like in the new era of attention and bot economy?
12:45pm
Networking lunch
1:45pm
[Panel discussion]
The hidden asset: Internal communications and the rise of employee advocacy
2:15pm
[Case study]
Better together: The power of partnership communications and collaborative amplification
2:45pm
[Case study]
Earned trust, paid reach: Turning paid strategy into a credibility amplifier
3:15pm
Networking break
3:45pm
[Case study]
Purpose over budget: Communicating impact on a lean budget
4:15pm
[Fireside chat]
The future of the fourth estate: Journalism’s role in the age of AI, algorithms, and attention wars
4:45pm
Closing remarks and end of conference
5pm