Agenda
20 August 2025
8:30am
Networking and registration
8:50am
Opening remarks
9:00am
PR at the edge of reality: Balancing influence, policy, and public perception
9:45am
[Case study]
The trust deficit: Rebuilding institutional credibility in an age of disillusionment
10:15am
[Panel discussion]
The governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty
10:45am
Morning break
11:15am
[Case study]
PR’s AI dilemma: The automation boom and the business model bust
11:45am
[Panel discussion]
Social journalism: PR’s strategic response to the new media landscape
12:15pm
[Case study]
Future-proofing PR: Training the next gen communicators for influence, ethics and impact
12:35pm
Networking lunch
1:35pm
[Fireside chat]
PR on trial: The CEO’s verdict
2:05pm
[Panel discussion]
The crisis spiral: Why brands must reinvent reputation management in an age of instant backlash
2:35pm
[Case study]
Reputation rewired: Measuring the real impact of thought leadership
3:05pm
Networking break
3:35pm
[Case study]
Internet warfare: Managing SEO, data, and forum-driven crises
4:05pm
[Fireside chat]
Journalism without gatekeepers: How social platforms are shaping the news
4:40pm