Agenda
20 August 2025
8:30am
Networking and registration
8:50am
Opening remarks
9:00am
PR at the edge of reality: Balancing influence, policy, and public perception
9:30am
[Case study]
The trust deficit: Rebuilding institutional credibility in an age of disillusionment
10.00am
[Panel discussion]
The governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty
10.30am
Morning break
11:00am
[Case study]
PR’s AI dilemma: The automation boom and the business model bust
11.30am
[Panel discussion]
Meritocracy’s trickle-down effect: Inclusive business strategies in an era of MEI and accountability
12:00pm
[Case study]
Future-proofing PR: Training the next gen communicators for influence, ethics and impact
12.30pm
[Panel discussion]
Social journalism: PR’s strategic response to the new media landscape
1:00pm
Networking lunch
2:00pm
[Fireside chat]
PR on trial: The CEO’s verdict
2:30pm
[Case study]
Reputation rewired: Measuring the real impact of thought leadership
3:00pm
[Fireside chat]
Journalism without gatekeepers: How social platforms are shaping the news
3.30pm
Networking break
4:00pm
[Case study]
Internet warfare: Managing SEO, data, and forum-driven crises
4.30pm
(Open grill)
4.45pm
(Open grill)
5:00pm