Agenda
20 August 2025

8:30am

Networking and registration

8:50am

Opening remarks

9:00am

PR at the edge of reality: Balancing influence, policy, and public perception

9:30am
[Case study]

The trust deficit: Rebuilding institutional credibility in an age of disillusionment

10.00am
[Panel discussion]

The governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty

10.30am

Morning break

11:00am

[Case study]

PR’s AI dilemma: The automation boom and the business model bust

11.30am

[Panel discussion]

Meritocracy’s trickle-down effect: Inclusive business strategies in an era of MEI and accountability

12:00pm

[Case study]

Future-proofing PR: Training the next gen communicators for influence, ethics and impact

12.30pm

[Panel discussion]

Social journalism: PR’s strategic response to the new media landscape

1:00pm

Networking lunch

2:00pm

[Fireside chat]

PR on trial: The CEO’s verdict

2:30pm

[Case study]

Reputation rewired: Measuring the real impact of thought leadership

3:00pm

[Fireside chat]

Journalism without gatekeepers: How social platforms are shaping the news

3.30pm

Networking break

4:00pm

[Case study]

Internet warfare: Managing SEO, data, and forum-driven crises

4.30pm
(Open grill)
4.45pm
(Open grill)

5:00pm

Closing remarks and end of conference