Agenda
20 August 2025
Networking and registration
Opening remarks
9:00am
[Opening fireside chat]
Breaking through in an age of disruption: Balancing influence, policy, and public perception
Ben LaBolt
Former White House Communications Director and Senior Advisor to Joe Biden
President, BPI
Moderator:
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
9:45am
[Case study]
The trust deficit: Rebuilding institutional credibility in an age of disillusionment
10:15am
[Panel discussion]
The governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty
Umesh Nair
Communications and CSR Director, East Asia, Singapore and Malaysia
Alstom
Sabrina Azmi
Research Solutions Director
CARMA
Fatimah Alsagoff
Director, Government Affairs and Corporate Communications, Asia Pacific
Hasbro
10:45am
Morning break
11:15am
[Case study]
PR’s AI dilemma: The automation boom and the business model bust
11:45am
[Panel discussion]
Social journalism: PR’s strategic response to the new media landscape
Julie Chiang
Director
Wendy Hah
Senior Vice President, Communications, South Asia
LOUIS VUITTON
Robin Goh
Senior Vice President and Head of Group Communications and Marketing
Certis Group
Moderator:
Justin Low
Chief Communications and Talent Experience Officer, APAC
Omnicom Media Group
12:15pm
[Case study]
Navigating communications in the AI age: Connecting audiences, data and real time insights
Russ Horell
Chief Revenue Officer, APAC
Isentia
Prashant Saxena
VP, Revenue and Insights, SEA
Isentia
12:35pm
Networking lunch
1:35pm
[Fireside chat]
PR on trial: The CEO’s verdict
Walter de Oude
Founder and CEO
Chocolate Finance
Moderator:
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
2:05pm
[Case study]
Reputation rewired: Measuring the real impact of thought leadership
2:35pm
[Panel discussion]
The crisis spiral: Why brands must reinvent reputation management in an age of instant backlash
Lai Lai Yeong
Senior Assistant Director, Strategic Communications and Public Relations
Sentosa Development Corporation
Nina Yusman
Global Lead, Health Strategy and PR
Moderator:
Papri Dev
Moderator
3:05pm
Networking break
3:35pm
[Case study]
Rewriting the narrative: Navigating crisis through community-led messaging
Anis Yusof
Group Chief Communications Officer
QSR Brands
4:05pm
[Fireside chat]
Journalism without gatekeepers: How social platforms are shaping the news
Jaime Ho
Editor, The Straits Times
SPH Media
Moderator:
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
4:40pm