Agenda
20 August 2025

8:30am

Networking and registration

8:50am

Opening remarks

9:00am

PR at the edge of reality: Balancing influence, policy, and public perception

9:45am

[Case study]

The trust deficit: Rebuilding institutional credibility in an age of disillusionment

10:15am

[Panel discussion]

The governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty

10:45am

Morning break

11:15am

[Case study]

PR’s AI dilemma: The automation boom and the business model bust

11:45am

[Panel discussion]

Social journalism: PR’s strategic response to the new media landscape

12:15pm

[Case study]

Future-proofing PR: Training the next gen communicators for influence, ethics and impact

12:35pm

Networking lunch

1:35pm

[Fireside chat]

PR on trial: The CEO’s verdict

2:05pm

[Panel discussion]

The crisis spiral: Why brands must reinvent reputation management in an age of instant backlash

2:35pm

[Case study]

Reputation rewired: Measuring the real impact of thought leadership

3:05pm

Networking break

3:35pm

[Case study]

Internet warfare: Managing SEO, data, and forum-driven crises

4:05pm

[Fireside chat]

Journalism without gatekeepers: How social platforms are shaping the news

4:40pm

Closing remarks and end of conference