Agenda

9 December (Wednesday)

8.45am

Prepare to log in

9.00am

Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Theme: Public Relations VS Journalism

9.15am

Fireside Chat: On the record: What makes news, news?

  • Getting into the minds of the journalists
  • How to make your stories really stand out when everyone is pitching more of the same?
  • Building your relationship when face-to-face isn’t really an option

MMSG-RezwanaModerator:
Rezwana Manjur,
Regional Editor, MARKETING-INTERACTIVE

CNBC_Sri JegarajahPanellist:
Sri Jegarajah, Senior Correspondent, CNBC

CNA_Timothy GoPanellist:
Timothy Go, Former, CNA news anchor, Tech360.tv Founder, MoneyFM host

10.00am

Anchoring your story to the right pitch

  • Media relations in the era of social distancing
  • Getting your story and spokesperson(s) heard through the clutter
  • Best practices to catching news makers

Citi_Shirley LamSpeaker:
Shirley Lam, Senior Vice President, Corporate Affairs, Citi, Singapore

10.40am

Screen Break 

Theme: PR for Tech and SME Players

10.55am

Panel Discussion: Riding the unicorn: Public relations in the tech, SME and start-up scene

  • Why PR is vital for SMEs to gain trust and credibility from investors
  • Identifying the focal point of PR strategies in start-up companies
  • How to get noticed when you aren’t (yet) a unicorn

S4 Capital_DeepaModerator:
Deepa Balji, Marketing Communications Director, S4 Capital, APAC

Gojek_Nila MaritaPanellist:
Nila Marita,
Chief of Corporate Affairs, Gojek, Indonesia

Panellist:

Harumi Supit, Head of Corporate Communications, OVO, Indonesia

Zilingo-Naushaba SalahuddinPanellist:
Naushaba Salahuddin, Director of Global PR & Communication, Zilingo, Singapore

Theme: PR with Purpose

11.35am

Case Study: Practice what you PR: Leveraging on CSR initiatives beyond times of crisis

  • Why having the right CSR plan now is more crucial than ever to complementing your PR strategy
  • Deciding on a guiding principle that is reflected through the CSR programmes
  • An employee’s perspective: Understanding the importance of CSR budgets in a crisis

TCS_CharleneLeeSpeaker: 
Charlene Lee,
Head of Communications, Tata Consultancy Services, APAC

12.15pm

Screen Break 

Theme: Conversation to Conversion: PR and Sales

12.30pm

Panel Discussion: The age-old measurement conundrum gets even more complex

  • How do PR professionals show their value? Considering 2020 has given rise to the importance of internal communications and employee well-being
  • Looking into the new metrics of PR effectiveness measurement amidst COVID-19 and educating the C-suite
  • No PR isn’t just another subset of marketing: Fighting for your own budget and measurement metrics

Breakout Consulting_Kevin KanModerator:
Kevin Kan,
Chief Experience Officer, Break Out Consulting Asia

American Express-FritzPanellist:
Fritz Quinn,
VP Public Affairs and Communications, American Express, Asia

Cargill_ColinPanellist:
Dr Colin D’Silva,
Vice President, Corporate Affairs/Government Relations, Cargill, Incorporated, APAC

CARMA_Andrew NichollsPanellist:
Andrew Nicholls,
Co-Founder & Managing Director, CARMA ASIA

1.10pm

Case Study: Proving Results: Demonstrating communication’s real impact on the bottom line

  • How creativity and a strong PR strategy can generate inbound leads 
  • Keeping abreast of the current consumer landscape to make on-the-ball improvements 
  • Aligning sales and marketing objectives with effective corporate storytelling that resonates with consumers

VF Corporation_Becky ChoSpeaker:
Becky Cho,
VP of Corporate Affairs and Communications, VFC, APAC

 

1.50pm

Closing remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

2.00pm

End of conference Day 2