9 December (Wednesday)


Prepare to log in


Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Theme: Public Relations VS Journalism


Panel Discussion: Anchoring your story to the right pitch

  • Media relations in the era of social distancing
  • Getting your story and spokesperson(s) picked up when every other pitch rides on a trending news conversation
  • Best practices to catching news makers


Case Study: Taking control of the news cycle in an era of fake news, doxxing and keyboard warriors 

  • Internal strategies in place when shutting down the online rumour mill
  • When to speak up and correct the masses, and when to let it pass
  • Why organisations need to work with social media platforms in curbing the spread of fake news


Screen Break 

Theme: PR for Tech and SME Players


Panel Discussion: Riding the unicorn: Public relations in the tech, SME and start-up scene

  • Why PR is vital for SMEs to gain trust and credibility from investors
  • Identifying the focal point of PR strategies in start-up companies
  • How to get noticed when you aren’t (yet) a unicorn

Zilingo-Naushaba SalahuddinPanelist:
Naushaba Salahuddin, Director of Global PR & Communication, Zilingo, Singapore


Case Study: Emerging trends, tools and technologies that can aid in efficiency in public relations jobs

  • Getting agile: What are some of the new innovations in the market that can automate and streamline tasks for PR professionals?
  • Understanding ground sentiments through social listening to go beyond the top funnel conversation and drive business conversion
  • Working with IT to understand privacy, security and data governance in a data sensitive society


Screen Break 

Theme: Conversation to Conversion: PR and Sales


Panel Discussion: The age-old measurement conundrum gets even more complex

  • How do PR professionals show their value? Considering 2020 has given rise to the importance of internal communications and employee well-being
  • Looking into the new metrics of PR effectiveness measurement amidst COVID-19 and educating the C-suite
  • No PR isn’t just another subset of marketing: Fighting for your own budget and measurement metrics

UPS_Nikki TaylorPanelist:
Nikki Taylor,
Director Marketing Communications & Growth Strategy, UPS, APAC


American Express-FritzPanelist:
Fritz Quinn,
VP Public Affairs and Communications, American Express, Asia



Case Study: Proving Results: Demonstrating communication’s real impact on the bottom line 

  • How the right communications mix and PR strategy and generate inbound leads 
  • Keeping abreast of the current consumer landscape to make on-the-ball improvements 
  • Aligning sales and marketing objectives by understanding the impact of PR on business growth
VF Corporation_Becky ChoSpeaker:
Becky Cho,
VP of Corporate Affairs and Communications, VF Corporation, Singapore



Closing remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE


End of conference Day 2