Atty. Juan Lorenzo Tañada

Corporate and Regulatory Affairs Director
Coca-Cola Beverages Philippines, Inc.

Juan Lorenzo is a lawyer who has had the privilege of sitting on the senior leadership teams of two multi-billion dollar corporations – Cebu Pacific and Coca-Cola FEMSA Philippines, Inc. (now Coca-Cola Beverages Philippines, Inc.) His experience is particularly pronounced in telecommunications and aviation law with approximately 15 years of local and international exposure in those fields. Juan Lorenzo brings these unique experiences, skillsets, knowledge and expertise, in his current role as Director for Corporate and Regulatory Affairs at Coca-Cola Beverages Philippines, Inc., (CCBPI) — a challenging role in which he is constantly exposed to the intricacies of the Philippine beverage industry environment in particular, and the investment climate in the Philippines in general. It is within this highly dynamic context that he oversees and leads CCBPI’s regulatory and stakeholder affairs, its corporate social responsibility and sustainability efforts, external-facing media relations, as well as the CCBPI Incident Management Corporate Response (IMCR) and Crisis Management teams.