PR Asia 2024

WHEN
29 August 2024
9AM – 5 PM

WHERE
CONRAD ORCHARD, SINGAPORE

SOCIAL
#PRASIA

PR ASIA 2024 COMING TO YOU IN

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ABOUT PR ASIA 2024

Returning for the 11th year, PR Asia 2024 is once again set to take the Singapore PR and communications industry by storm. Featuring industry heavyweights, and curated by MARKETING-INTERACTIVE, PR Asia offer a forum for insightful discussions and valuable takeaways across an action-packed programme. Enhance your skill sets and acquire indispensable knowledge in effectively managing brand reputation; navigating through changes and crises; and demonstrate the significance of PR in today’s business world.

REQUEST FOR BROCHURE

WHAT YOU CAN EXPECT AT THE CONFERENCE:

keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions, and open grills.

local and global experts sharing key insights on PR and communications.

CCOs, CEOs, and senior PR and communication leaders.

of intensive learning from a community of PR trailblazers.

Hear what past attendees say about our PR Asia events

Manager

A*STAR

“Engaging and enjoyable experience.”

Assistant Manager, Corporate Communications

Garena Thailand

“What a thought-provoking and inspiring event for PR professionals.”

Corporate Communications Manager

HomeTeamNS

“Excellent and insightful sharing.”

Chief Communications Officer

McCann Worldwide

“A great day spent learning from experts on the latest comms challenges and opportunities.”

Assistant Manager

Mitsubishi Electric Asia

“Being able to hear and learn from other communicators was a valuable experience. It keeps us on the radar of what’s the latest out there, and another avenue for us to learn from PR/comm professionals from other industries.”

General Secretary

Nam Theun 2

“The prime communications conference in SEA.”

Deputy Director, Corporate Communications

National Environment Agency

“A good experience.”

Accounts Group Lead

NGP Integrated Marketing Communications

“Seamless and informative.”

Senior Executive, Corporate Communications

NKF Singapore

“Insightful perspectives and a good learning opportunity for PR professionals.”

PR Director APAC

SLH

“Well-paced sessions offering viewpoints from diverse industry experts. I appreciate that PR Asia does not shy away from controversial topics, but addresses them as good learning case studies.”

Director of Communications

SEA Limited

“Impressive event focusing on PR professionals.”

Senior Manager

Marcom, *SCAPE

“A great day spent learning from industry experts who unreservedly shared their PR learning journeys with the audience.”

Senior Manager, Strategic Communications and PR

Singapore Discovery Centre

“Great effort in organising and getting speakers.”

Senior Communications Manager

Singapore University of Social Sciences

“Great learning experience!”

Assistant Director

Temasek Polytechnic

“It was an insightful and enriching session.”

3 essential themes we are exploring this year

Increasing geopolitical tensions

Singapore is not immune from the perilous tidal waves of geopolitics. Today’s PR professionals must navigate the tightrope of global conflicts and political upheavals as it permeates everything from crisis response to message crafting.

Advancing through technology

Technological advancements have come in leaps and bounds, and in a tech-centric hub such as Singapore, PR is adopting tech at a fast pace. Through technology, PR professionals have become more effective, however, many ethical and business dilemmas remain.

Managing finite resources

Budgets are shrinking and there is a shortage of talent across the board. These problems have plagued the industry for some time now. Find out how senior executives are making their dollars stretch further, and justifying their value internally. 

If you fall under any of the following roles, PR Asia is an event you don’t want to miss!

C-Suite

Chief executive officer
Chief communications officer 
Chief content officer 
Chief customer officer 
Chief marketing officer 
Chief innovation officer 
Editor-in-chief

VPs/Directors/Head /Managers of

community relations/engagement 
Content 
Corporate affairs 
Corporate communications 
Crisis management 
Digital content 
Editorial 
External communications 
External relations
Internal communications 
Marketing 
Marketing communications 
Media relations 
PR and communications 
Public affairs  
Public information 
Public relations 
Reputation 
Social media 
Stakeholder management

Government/Agencies/Consultants

Agency account manager 
Agency principal 
Client success manager 
Copywriter 
Journalist 
PPC, SEM, and content strategist 
Publicist 
Public relations specialist 
Relationship manager 
SEO specialist 
Spokesperson 
Technical writer

WHY #PRASIA IS THE PLACE TO BE:

High value learning

Attendees will gain key insights and takeaways from industry experts, thought leaders, and peers about the latest trends, best practices, and strategies. Dive into relevant and persistent problems and develop a renewed confidence to tackle industry issues.

Networking opportunities

Seize the chance to connect with like-minded PR and communications professionals. Take this opportunity to exchange ideas, learn from each other’s experiences, and build beneficial and lasting relationships.

Enhance your skills

PR professionals get to improve their communication and media relations skills, develop effective PR campaigns, enhance crisis management skills, leadership and strategic thinking abilities, and stay abreast of emerging technologies and platforms to stay ahead of the game.

Deep dive into solutions

PR Asia aims to arm attendees with the ability to approach problem-solving with a detailed, strategic mindset and to consider multiple routes and perspectives. It will equip attendees with the tools and techniques they need to tackle complex issues in innovative and effective ways in a changing PR landscape.

2024 SPEAKERS

Stay tuned to this page as we will be announcing our 2024 speakers very soon!
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Ginny-Ann Oh

Director

APRW

Kelly Weber

Head of Communications APAC

Aquila Clean Energy APAC

Sabrina Azmi

Research Solutions Director

CARMA

Sean Dunston

Artist

Concrete Jungle Design

Grace Chiang

Head of Brand PR and Communications

Endowus

Prashant Saxena

VP, Clients and Insights, SEA

Isentia

Russ Horell

Chief Revenue Officer - APAC

Isentia

Shorbani Roy

Regional Head of Communications for Asia

Lockheed Martin

Jacqueline Lui

Communications Lead

Love, Bonito

Brynner Jananto

Head of Communications & CEO Office

LUXASIA

Malgosia Green

CEO

Match Group Asia

Bertha Cheung

Head of Public Relations, APAC

Qatar Airways

Lars Voedisch

Group CEO

PRecious Communications

Patrick Nathan

Chief Communications Officer

SG Courts

Charlene Lee

Global Public Relations Director

SHEIN

Prerna Suri

Vice President, Communications (Asia and the Middle East)

Sony Music Entertainment

Christina Celestine

Senior Director – Public Affairs, Communications & Sustainability, SEAHKT

Swire Coca-Cola

Lin Liangmin

Head of Brand and Communications

StarHub

Derrick Ingle

Senior Director of Communications

Task Force 73, U.S. Government

Lena Goh

Managing Director, Public Affairs

Temasek

Marcus Loh

Director

Temus

Nadiya Omar

Consultant

Zat Astha

Editor-in-Chief

The Peak Singapore

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Camillia Dass

Deputy Editor

MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni

Journalist

MARKETING-INTERACTIVE

Become a sponsor

Make PR Asia 2024 your stage to shine today!

Think your brand can offer the next BIG THING for the PR and communications industry?
Looking for the perfect platform to make an unforgettable impression on industry leaders?
Struggling to widen your network and expand your potential prospects across the region?

We do all the leg work. All you have to do is participate (and of course, get in touch with our team at partnerships@marketing-interactive.com).

If your brand provides services or solutions in the following areas, PR Asia 2024 is the perfect stage for you.

AR/VR tools
Content marketing
Corporate messaging
Crisis intelligence
Crisis management tools
Digital PR
Industry research
Influencer marketing/management tools
IT solutions and consultancy
Marketing cloud
Media monitoring
PR Analytics
PR automation
PR guidance and planning
Project management tools
Search engine marketing
Sentiment analysis
Social media marketing
Social media monitoring
Social listening
Social analytics
And many more!

5 key reasons why you need to partner with us

Brand Positioning

Participate in meaningful conversations with direct interactions during networking sessions, and position your brand to remain top-of-mind post-conference.

Product Showcase

Show our audience what you’re made of with your suite of leading products and services that can empower PR, communication, and business leaders to drive business transformation and high-level performance.

Prospect Engagement

Choose your medium. Be it a podcast, round tables, pre/post-event cocktails or speaking opportunities. Say the word, and we will make it happen. Be the catalyst for change and lead the charge to transform communication operations.

Tap the collective minds  

Get real-time perspectives from leading PR and communication leaders using community surveys and polls during the conference, and understand how your business solutions can help them drive towards their commercial goals.

Lead Generation

Generate new cross-border leads and convert prospects beyond your usual market. Gain access to high quality MQLs by collecting name cards at the booths, getting your content materials downloaded, and more.