Bryan Loo

CEO

Loob Holding

Bryan Loo is the founder and CEO of Loob Holding, best known for building Tealive into Southeast Asia’s leading lifestyle tea brand with over 1,000 outlets across multiple markets. A Monash-trained biotechnology graduate, he left the medical field early to pursue his calling in F&B entrepreneurship, later expanding Loob’s portfolio to include Bask Bear Coffee, Happy Potato, Gindaco, WonderBrew Kombucha, and Sodaxpress. Under his leadership, Bask Bear has grown to more than 140 outlets, while WonderBrew has become Malaysia’s first halal-certified kombucha brand with 2,000 touchpoints.

Loo has earned multiple accolades throughout the years, including EY Entrepreneur of the Year 2013/2014. In 2023, he was selected as an Endeavour Entrepreneur and later joined the Endeavour Outliers Class of 2025. As a passionate “foodie” himself, he has also invested in Good Foodie Media. Loo hopes to inspire young Malaysians to pursue their dreams with ambition and humility.