Leong Huey Ying

Head of Marketing

Burger King Malaysia

Huey Ying brings over a decade of expertise in F&B, technology, and advertising. She tailors strategies to specific market needs with a consumer-first approach, avoiding one-size-fits-all solutions. Integrating data analytics with consumer insights, she ensures impactful, measurable marketing. With deep understanding of digital marketing from awareness to retention, she combines digital and traditional methods to craft comprehensive campaigns that engage consumers at every stage of their journey, driving growth and amplifying brand appeal.