Shermaine Wong

Founder and CEO

Cult Creative

Shermaine Wong is the founder and CEO of Cult Creative, Southeast Asia’s leading creator marketing platform that connects brands and creators through storytelling, data, and technology.

A branding expert turned martech visionary, Wong has over a decade of experience working with global brands such as Cartier, H&M, Sulwhasoo, and Disney, and has evolved Cult Creative from a pandemic-born startup into a profitable, fast-scaling regional company serving clients across Malaysia, Singapore, Indonesia, and beyond.

Under her leadership, Cult Creative is redefining how creators and brands collaborate — building an infrastructure that blends data precision with authentic storytelling. The platform empowers creators to thrive while helping brands achieve authentic engagement at scale.

Celebrated as one of the region’s most influential award-winning agency leaders, Wong is a leading voice for women-led innovation, inclusive creativity, and the professionalisation of ASEAN’s creator economy.

Her work and leadership are rooted in one belief: creativity is ASEAN’s next economic engine — when powered by collaboration, data, and purpose.