2025 Speaker's Profile

Axiata_Fernie Jasmine

Ada Almendras-Lazaro

Chief Marketing Officer

McDonald’s Philippines

Ada Lazaro has been with the McDonald’s brand for 13 years. During her time at McDonald’s Philippines, she has earned for the brand a Hall of Fame recognition for consecutive success of sales driving and brand building campaigns. In the last three years, she took on a regional role with McDonald’s Asia Business Unit where she worked closely with 12 markets in accelerating growth opportunities for the region. Leveraging on the scale of the McDonald’s brand, she has advocated and pushed for regional activations that has earned the region recognition and has become best practice in the system.

She returns to the local market taking the role of chief marketing officer at McDonald’s Philippines.

Before joining McDonald’s, she spent three years with an FMCG company giving her a total of 16 years marketing experience.

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