Angel Gaffud

Marketing Director

The Wendy’s Company

Angel Gaffud is the current Marketing Director of The Wendy’s Company. In her role, she has been instrumental in developing brand-building strategies to navigate the challenges posed by the pandemic and sporadic lockdowns. Gaffud has also expanded the company’s brand reach by targeting the millennial and GenZ market through the introduction of new category platforms such as breakfast items, dessert beverages, and snacks. She has implemented late night promotions and established key partnerships with top delivery aggregators, resulting in double digit same store growth. Gaffud regularly conducts business reviews to identify growth opportunities and works closely with support groups to address any business issues that arise.