Lynn Chong

Head of Marketing

Samsung Electronics Singapore

Lynn Chong is head of marketing at Samsung Electronics Singapore, where she leads integrated marketing across mobile, tv & av, digital appliances, and Samsung’s connected ecosystem. Her work focuses on shaping brand strategy that connects global innovation with real human needs, translating technology into meaningful, culturally relevant experiences for the Singapore market.

With a strong track record in premium brand building and data-led transformation, Chong is known for pairing creative ambition with commercial discipline. She works closely with regional and local stakeholders, agencies, and partners to raise creative standards, drive measurable impact, and build brands that simplify life, earn trust, and stay relevant in a rapidly evolving, AI-driven world.