2026 Judge's Profile
Rachel Ma
Director, Group Marketing
Yeo Hiap Seng (Yeo’s)
She has worked with both established brands and less defined spaces, taking on brand and business challenges shaped by different contexts. In her current role at Yeo’s, Ma leads group marketing, insights and innovation for the beverage’s portfolio, shaping the next phase of growth for the heritage brand.
She has a soft spot for local brands and talent.
2026 Judges

Eugene Lee
APAC Chief Marketing Officer

Mansi Trivedi
B2B Strategy Lead

Linda Hassan
Former Chief Marketing Officer

Alex Chan
Head of Brand, Communications and Marketing
Geneco

Pat Law
Founder
GOODSTUPH Singapore and Indonesia

Brenda Maderazo
Deputy Director, Marketing - Healthy Lifestyle
Health Promotion Board (Singapore)

Dhiren Amin
Chief Customer Officer
Income Insurance

Primus Nair Manokaran
Head of Creative
Our LEGO Agency, APAC

Jayss Rajoo
Director of Marketing
Pizza Hut Singapore

Joanne Theseira
Chief Growth Officer, SEA and Chief Executive Officer
Publicis Communications Singapore

Lynn Chong
Head of Marketing
Samsung Electronics Singapore

Kenneth Lim
Assistant Chief Executive, Marketing Group
Singapore Tourism Board

Debra Soon
Group Head of Brand, Communications, Marketing and Experience
Singlife

Tim Lindley
Managing Director
VaynerMedia Asia Pacific

Rachel Ma
Director, Group Marketing
Yeo Hiap Seng (Yeo’s)