2026 Judge's Profile

Axiata_Fernie Jasmine

Rachel Ma

Director, Group Marketing

Yeo Hiap Seng (Yeo’s)
Rachel Ma’s career spans categories from beverages, nutrition and health to retail and fuels, through global and local roles at Nestlé, Suntory (BRAND’S), Dairy Farm Group and Shell.

She has worked with both established brands and less defined spaces, taking on brand and business challenges shaped by different contexts. In her current role at Yeo’s, Ma leads group marketing, insights and innovation for the beverage’s portfolio, shaping the next phase of growth for the heritage brand.

She has a soft spot for local brands and talent.

2026 Judges
Eugene Lee

Eugene Lee

APAC Chief Marketing Officer

CHAGEE
Mansi Trivedi

Mansi Trivedi

B2B Strategy Lead

dentsu
Linda Hassan

Linda Hassan

Former Chief Marketing Officer

Domino's Malaysia / Singapore, Cambodia
Alex Chan

Alex Chan

Head of Brand, Communications and Marketing

Geneco

Pat Law

Pat Law

Founder

GOODSTUPH Singapore and Indonesia

Brenda Maderazo

Brenda Maderazo

Deputy Director, Marketing - Healthy Lifestyle

Health Promotion Board (Singapore)

Dhiren Amin

Dhiren Amin

Chief Customer Officer

Income Insurance

Primus Nair Manokaran

Primus Nair Manokaran

Head of Creative

Our LEGO Agency, APAC

Jayss Rajoo

Jayss Rajoo

Director of Marketing

Pizza Hut Singapore

Joanne Theseira

Joanne Theseira

Chief Growth Officer, SEA and Chief Executive Officer

Publicis Communications Singapore

Lynn Chong

Lynn Chong

Head of Marketing

Samsung Electronics Singapore

Kenneth Lim

Kenneth Lim

Assistant Chief Executive, Marketing Group

Singapore Tourism Board

Debra Soon

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife

Tim	Lindley

Tim Lindley

Managing Director

VaynerMedia Asia Pacific

Rachel Ma

Rachel Ma

Director, Group Marketing

Yeo Hiap Seng (Yeo’s)