Agenda

18 March 2026

8:00 AM

Networking and registration

8:50 AM

Opening Remarks

9:00 AM

[Opening keynote]

Breaking the genius gridlock of AI – thrive or die: How to become AI-first

Your biggest competitor doesn’t exist yet: How AI agents and their creators are disrupting industries and reshaping careers—and how to stay ahead of the curve.
Breaking through the AI gridlock by moving into experimentation and building AI for productivity and competitive advantage.
Practical steps to becoming AI-first, with actionable strategies and real-world examples for becoming AI-empowered.

Speaker:

Dominique Rose Van-Winther

Chief AI Evangelist, CEO

Final Upgrade AI

9:30 AM

[Case study]

If data could talk: Turning real-time analytics into smarter hospitality performance

Pinpointing the Google Analytics metrics and behavioural signals that matter most and how leveraging them sharpens targeting, creative decisions, and operational efficiency.
Breaking down both successful and failed optimisation cases to reveal what unexpected patterns, misreads, and real-time diagnostic insights taught the team.
Demonstrating how live analytics now guide channel priorities, media budgets, and conversion-path improvements to drive stronger ROI, reduced leakage, and more effective guest acquisition.

Sarawut Tantichote

Senior Director of E-commerce and Digital Advertising

Minor Hotels

10:00 AM

[Panel discussion]

The human algorithm: Redefining personalisation with AI and authenticity

Moving beyond generic targeting to deliver real-time, context-aware personalisation, that adapts to cultural nuances and individual behaviours.
Integrating AI precision with human insights and emotional resonance, ensuring authenticity in every interaction.
Orchestrating AI-enabled personalised journeys across platforms to deliver seamless and cohesive experiences that build enduring trust and loyalty.

Panellists:

Wannapa Luangluecha

Head of Digital and CRM

Danone Specialized Nutrition (Thailand)

Chitravinee Vannakorn

First Senior Vice President

KASIKORNBANK

Parinyaporn (Tonrak) Srangsomwong

Head of IMC and Digital Marketing (CE) 

Thai Samsung Electronics

10:30 AM

Networking break

11:00 AM

[Case study]

The 2026 retail roadmap: Masterminding O2O impact through social commerce and agentic AI

Designing differentiated social commerce strategies across LINE and TikTok, paired with personalised conversational and live commerce tactics that drive action.
Harnessing omni-ads with precision targeting and META’s Offline Conversions API to link online engagement with offline outcomes, allowing clearer attribution and better-informed strategic decisions.
Examining the role of agentic AI chatbots as personal shoppers – moving beyond basic FAQs to analyse sentiments, intent and behavioural signals from chat histories to deliver stronger CX.

Speaker:

Task Thiemjarus

Vice President – Head of Business Development, Digital Marketing, and Social Commerce

Central Department Store (Central Retail)

11:30 AM

[Case study]

The future of AI-powered marketing measurement: Building a resilient data foundation for growth

Unlocking the power of AI in marketing with a resilient data foundation and thrive in an era of disappearing tracking signals and increasing privacy demands.
Turning crisis into clarity: Gain insights into a powerful measurement framework that bridges data gaps and reveals a complete picture of your performance.
Building a future-proof strategy: Walk away with a clear, actionable playbook to make your marketing resilient, compliant, and truly data-driven.

Speaker:

Jasper Poon

Solutions Consultant | Global Marketing Lead

Ayudante APAC

12:00 PM

[Panel discussion]

Omni in motion: Crafting seamless O2O journeys for Thailand’s connected consumer

Tracing the shift from multichannel to true omnichannel in Thailand, where physical retail, social commerce, and digital platforms converge to create unified, O2O-driven experiences.
Examining how LINE, TikTok Shop, and mobile-first ecosystems are powering cohesive experiences across discovery, engagement, and conversion.
Exploring innovative O2O engagement models that foster loyalty and advocacy in a nation where consumers shop, share, and spend seamlessly across channels.

Panellists:

Mohamed El-Harouny

Head of E-commerce Omnichannel

Electrolux Group

Setthaphop (Tae) Sattayathanaroj

Head of Digital Commerce

FrieslandCampina (Thailand)

Chanuttita (Toey) Chitmanasak

Regional CRM and Data Lead – APAC

Michelin

12:30 PM

Networking lunch

1:30 PM

[Case study]

Retail reimagined live: Capturing Thailand’s mobile-first market from stream to sale

Captivating audiences through immersive and interactive live-stream experiences optimised for mobile viewing, discovery, and instant purchase.
Leveraging real-time engagement tools and AI-driven product recommendations to convert casual scrollers into loyal shoppers.
Embedding live commerce seamlessly into existing e-commerce, social, and martech stacks to deliver frictionless mobile journeys – from first click to checkout.

2:00 PM

Power hour  

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

[Case study]

Loyalty beyond the price point: Can value be the new reality?

Understanding the shifting consumer expectations from transactional points systems to integrated, value-driven ecosystems.
Exploring how subscription-based models are becoming the new loyalty tier, offering predictability, exclusivity, and everyday relevance that keep brands top-of-mind.
From instant gratification to long-term equity: Pairing real-time rewards with storytelling to turn short-term engagement into lasting loyalty.

[Case study]

Shop the feed: Unlocking the creator-to-commerce economy

Showcasing how social storefronts on TikTok, LINE, and Facebook are transforming feeds into full-funnel retail ecosystems, where discovery and purchase converge.
Demonstrating how influencer-led campaigns and UGC activations drive both upper-funnel reach and lower-funnel conversions by leveraging trust and authenticity at scale.
Measuring what matters: Using analytics from clickstream tracking to attribution modelling to optimise content performance and ROI across platforms.

[Case study]

Inside Gen Alpha’s world: How gaming culture is rewriting the engagement rule

Presenting consumer insights and data on Gen Alpha’s behavioural shifts and preferences, revealing how they discover brands and redefine loyalty.
The TaoKaeNoi x Roblox campaign: Showcasing how immersive, interactive brand experiences drive sustained engagement, amplified through creator partnerships.
Unpacking results and impact by examining what worked, what didn’t, and the key learnings shaping a scalable blueprint for future initiatives.

Speaker:

Poramin Chawla

Marketing Director

TaoKaeNoi Food and Marketing

3:00 PM

Networking break

3:30 PM

[Case study]

The ROI refresh: From performance metrics to lasting brand equity

Challenging traditional ROI frameworks that fail to capture brand value, customer lifetime impact, and the equity built through long-term engagement.
Revealing real growth potential by tackling ineffective ad spend, missed testing, and outdated segmentation.
Reframing ROI to balance short-term wins with long-term growth – measuring not just conversions, but the trust, loyalty, and relationships that sustain a brand.

4:00 PM

[Panel discussion]

From guardrails to growth: Leading the next era of tech-driven marketing

Reimagining the marketing journey where discovery, engagement, conversion, and loyalty are fluid, adaptive, and powered by intelligence end-to-end.
Architecting AI strategies: From experimentation to enterprise-wide transformation, rewriting how leadership embeds AI into an organisation’s DNA.
Maintaining consumer trust through the establishment of ethical guardrails that keep AI integration and emerging tech responsible, compliant, and transparent.

Moderator: