Agenda
18 March 2026
8:00 AM
Networking and registration
8:50 AM
Opening Remarks
9:00 AM
[Opening fireside chat]
Influence reset: Revolutionising brand connections in the age of AI creators
- Discussing how AI-driven and virtual personalities are challenging traditional notions of authenticity, creativity, and influence.
- Examining what brands gain – and what they risk – when virtual influencers become a new layer of consumer engagement.
- Defining the future of brand-consumer relationships in a digital-first world where trust, technology, and creativity must converge.
9.30 AM
[Case study]
Beyond automation: Orchestrating next-gen campaigns with AI at scale
- Reimagining campaign workflows by embedding generative AI into creative and media processes to fuse speed with originality.
- Unifying fragmented ecosystems by synchronising data and assets across platforms and channels for a coherent cross-journey execution.
- Designing adaptive architectures that respond to real-time signals, and reshaping content and sequencing from impression to conversion.
10:00 AM
[Panel discussion]
The human algorithm: Redefining personalisation with AI and authenticity
- Moving beyond generic targeting to deliver real-time, context-aware personalisation, that adapts to cultural nuances and individual behaviours.
- Integrating AI precision with human insights and emotional resonance, ensuring authenticity in every interaction.
- Orchestrating AI-enabled personalised journeys across platforms to deliver seamless and cohesive experiences that build enduring trust and loyalty.
10:30 AM
Networking break
11:00 AM
[Case study]
Mind the gap: Closing data blind spots in a post-cookie era
- Breaking down silos to connect customer, campaign, and commerce data into a single source of truth.
- Owning the gaps: Addressing signal loss from cookie deprecation and fragmented data streams by doubling down on first-party data and privacy-first collection models.
- Translating unified insights into real-time analytics that sharpen performance, fuel predictive modelling, and inform long-term growth strategies at scale.
11:30 AM
[Case study]
Decoding tomorrow: Elevating CX with predictive intelligence
- Unlocking consumer intent by blending purchase history with localised SEO insights and browsing behaviours to fuel hyper-personalised engagement.
- Transforming the experience into conversions by mapping intent to action in real time and reducing friction across touchpoints.
- Harnessing predictive intelligence to anticipate needs and detect shifting behaviours, enabling marketers to stay two steps ahead of consumers.
12:00 PM
[Panel discussion]
Omni in motion: Crafting seamless O2O journeys for Thailand’s connected consumer
- Tracing the shift from multichannel to true omnichannel in Thailand, where physical retail, social commerce, and digital platforms converge to create unified, O2O-driven experiences.
- Examining how LINE, TikTok Shop, and mobile-first ecosystems are powering cohesive experiences across discovery, engagement, and conversion.
- Exploring innovative O2O engagement models that foster loyalty and advocacy in a nation where consumers shop, share, and spend seamlessly across channels.
12:30 PM
Networking lunch
1:30 PM
[Case study]
Shop the feed: Unlocking the creator-to-commerce economy
- Showcasing how social storefronts on TikTok, LINE, and Facebook are transforming feeds into full-funnel retail ecosystems, where discovery and purchase converge.
- Demonstrating how influencer-led campaigns and UGC activations drive both upper-funnel reach and lower-funnel conversions by leveraging trust and authenticity at scale.
- Measuring what matters: Using analytics from clickstream tracking to attribution modelling to optimise content performance and ROI across platforms.
2:00 PM
Power hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Case study]
Retail reimagined live: Capturing Thailand’s mobile-first market from stream to sale
- Captivating audiences through immersive and interactive live-stream experiences optimised for mobile viewing, discovery, and instant purchase.
- Leveraging real-time engagement tools and AI-driven product recommendations to convert casual scrollers into loyal shoppers.
- Embedding live commerce seamlessly into existing e-commerce, social, and martech stacks to deliver frictionless mobile journeys – from first click to checkout.
[Case study]
Loyalty beyond the price point: Can value be the new reality?
- Understanding the shifting consumer expectations from transactional points systems to integrated, value-driven ecosystems.
- Exploring how subscription-based models are becoming the new loyalty tier, offering predictability, exclusivity, and everyday relevance that keep brands top-of-mind.
- From instant gratification to long-term equity: Pairing real-time rewards with storytelling to turn short-term engagement into lasting loyalty.
[Case study]
The new wave of retail media: Programmatic DOOH, CTV, and the future of targeting
- Unpacking how DOOH and CTV are leveraging data and advanced analytics to deliver more efficient, performance-driven targeting in real time.
- Creative convergence: Reinventing ad formats with interactivity and mobile integration to transform passive impressions into active consumer engagement.
- Blending CTV and DOOH together with linear TV and digital touchpoints to build connected journeys and measurable impact across the full funnel.
3:00 PM
Networking break
3:30 PM
[Case study]
The ROI refresh: From performance metrics to lasting brand equity
- Challenging traditional ROI frameworks that fail to capture brand value, customer lifetime impact, and the equity built through long-term engagement.
- Revealing real growth potential by tackling ineffective ad spend, missed testing, and outdated segmentation.
- Reframing ROI to balance short-term wins with long-term growth – measuring not just conversions, but the trust, loyalty, and relationships that sustain a brand.
4:00 PM
[Panel discussion]
From guardrails to growth: Leading the next era of tech-driven marketing
- Reimagining the marketing journey where discovery, engagement, conversion, and loyalty are fluid, adaptive, and powered by intelligence end-to-end.
- Architecting AI strategies: From experimentation to enterprise-wide transformation, rewriting how leadership embeds AI into an organisation’s DNA.
- Maintaining consumer trust through the establishment of ethical guardrails that keep AI integration and emerging tech responsible, compliant, and transparent.
4:30PM