Agenda

19 March 2025

8:30 AM

Networking and registration

8:50 AM

Opening Remarks

9:00 AM

[Opening fireside chat]

From likes to connections: How to make influencer collaborations count in today's social media landscape

Unlock the secrets to selecting the right influencers who authentically represent your brand, ensuring campaigns resonate deeply and drive measurable impact.
Build trust by forming genuine influencer partnerships, setting clear content disclosures, and aligning messaging with both influencer values and audience’s expectations.
Boost engagement with tailored short-form video strategies, while focusing on key metrics to measure and prove campaign effectiveness.

Moderator:

A’bidah Zaid Shirbeeni

Senior Journalist

MARKETING-INTERACTIVE

Speaker:

Ase Wang

Actor, Model, Content Creator

9.45 AM

[Case study]

Innovating with purpose: Why does tech + transparency = trust?

Understanding how consumers’ attitudes toward data privacy have evolved, with an increasing demand for control and clarity about how their data is used.
How brands can go beyond compliance to actively educate consumers about their data rights, how information is used, and how it’s protected.
The responsibility of brands to offer privacy education in a way that’s clear, approachable, and tailored for younger audience.

Speaker:

Jenn Villalobos

Chief Digitalisation Business Officer

Asset World Corporation

10:15 AM

[Case study]

ROI reinvented: Harnessing data-driven insights for measurable success

Utilise data insights to allow brands to segment audiences more accurately, delivering personalised content that resonates with specific user groups.
Analyse insights to understand customer behaviours, preferences, and trends more deeply, enabling brands to tailor their marketing strategies more effectively.
Move beyond guesswork, identify the most effective touchpoints, and rely on data-backed insights for more effective campaigns and resource allocation.

Speaker:

Harjyot Singh

Media & Digital Lead (APAC)

PepsiCo

10:45 AM

Networking break

11:15 AM

[Case study]

AI’s evolving role and impact in Southeast Asia

Explore the evolving landscape of AI in Thailand, and its growing influence on consumers, marketers, and creatives.
Examine usage patterns, the impact of AI on productivity, and perceptions of AI’s accuracy and reliability, including the potential to replicate human roles.
Uncover Thailand-specific insights, focusing on how AI is shaping industries locally and its future trajectory within the country.

Speaker:

Pawee Sriwareerat

Country Manager, Thailand and Emerging Markets

Milieu Insight

11:30 AM

[Case study]

Tech-driven mastery: Revolutionising shopping with social commerce, targeted ads, and data insights

Discover how social commerce streamlines the shopping journey with in-app purchases and integrated payment options, eliminating the need for navigating through external websites.
Identify the powerful targeting options of social media platforms and the role of user-generated content in building brand credibility, making marketing efforts more effective and impactful.
Highlight the benefits of direct customer engagement through instant communication and the value of insightful analytics in refining strategies and product development.

Speakers:

U-Fong Chua

E-Commerce Director, MU ASEAN

Beiersdorf

12:00 PM

[Panel discussion]

One platform to rule them all: Simplifying the purchase journey in an omnichannel era

Apply omnichannel messaging to boost conversions, harnessing the power of multimedia content to provide a unified, engaging customer experience.
Leverage detailed reports and data-driven insights to fine-tune omnichannel messaging strategies, ensuring effective and targeted customer interactions.
Discuss how the integration of multiple messaging channels into CRM and support applications accelerates customer interaction and boosts loyalty.

Moderator:

Jan Harling

Consultant

Panellists:

Melis Erdinç

Head of Digital

Arçelik Hitachi Home Appliances

Prerna Pant

Global Director, Innovation – Social

Genesys

Faith Benjaathonsirikul

Head of Omnichannel

GSK

12:30 PM

Lunch

1:30 PM

[Case study]

Acing the 360° customer view: From unified data to digital experience delight

Investigate the changes in the marketing landscape and the importance of adopting a 360-degree customer view to build stronger engagement and retain loyalty.
Review how the 360-degree view enables brands to aggregate all customer data from various. touchpoints of a customer’s engagement, to be able to get the right insights, and tailor their offerings.
Uncover how a unified data system can translate into measurable returns and help grow brand.

Natthapong Inpo

Head of Marketing

MONIX

2:00 PM

[Panel discussion]

The retention battleground: Building multi-dimensional brand loyalty in the digital age

Examine the strong link between personalised experiences and increasing Customer Lifetime Value (CLV), highlighting the significance of catering to individual needs within a loyalty program.
Delve into various strategies for designing custom reward programs and experiences including personalised product selections, exclusive access, and personalised content.
Value authenticity and connect with today’s consumers by sharing each brand’s journey, mission, and values by highlighting the human side of business through the stories of employees and customers.

Moderator:

Pulkit Manchanda

E-commerce Director (TH & IDC)

Reckitt

Panellists:

Alison Muyard

Omnichannel and E-commerce Executive Director

Central Retail

Siddhartha Varma

Marketing Director Asia Pacific and India

Ducati Motor Holding, Thailand

Nop-Anong Akasabadi

Head of CRM and Data Analytics

UNICEF

2:30 PM

[Case study]

Automating without alienating: How to leverage AI without losing the human touch

Understand the critical touchpoints and customer journey. How are customers engaging with brands, and what are their frustrations?
Learn how Thai consumers responding to AI, chatbots and automated checkouts, and cultivate a deep understanding of your customer base and their journey to purchase to successfully weave tech into an optimised CX strategy.
Tailor technology strategy by aligning it with the degree of personal sensitivity required, ensuring that brands’ CX approach are customised effectively to meet consumer needs.

Speaker:

Anand Khaniyomdee

GM, Omni Channel and Marketing Innovation

The Mall Group

3:00 PM

Networking break

3:30 PM

[Case study]

Supercharging search: Social media optimisation to boost brand visibility

Look into how to counter the drop in organic traffic by diversifying into alternative channels and optimising for conversion-centric keywords.
Discover ways to mitigate organic traffic loss by focusing on high-quality gated content to foster direct relationships with potential customers.
Consider how to maintain audience engagement in a shifting digital landscape by revisiting traditional channels such as email marketing.

Speaker:

Teeraphol Ambhai

Head of Search Experience

Bumrungrad International Hospital

4:00 PM

[Panel discussion] Next-gen leaders: Transforming the marketer's role for what’s next

Explore how marketers can leverage the evolving landscape of experiential marketing by integrating creativity, analytics, and purpose, which is pivotal in driving growth and adapting to consumer demands.
Investigate the essential capabilities and attributes that future marketers will need to thrive by focusing on agility, digital savviness, and an in-depth understanding of consumer analytics as core competencies defining marketing success.
Delve into strategies for leaders to future-proof their digital strategy amidst the rapid advancements in AI which includes staying ahead of AI trends, investing in data-driven marketing technologies, and cultivating a culture of continuous learning and innovation within their teams.

Moderator: