Headline Sponsor
Digital Marketing Asia 2019
Supercharge your digital marketing strategies for success
When
12 – 13 november 2019
Where
The Westin Grande Sukhumvit, Bangkok
Social
#DigitalMarketingAsia
About the conference
In Thailand, the rapid expansion of digital media and advertising has disrupted the digital marketing landscape, presenting exciting new opportunities for brands to transform their marketing strategies. Brands are constantly innovating to wow customers with hyper-personalised content or start a real conversation with them to stay ahead of the curve.
Digital Marketing Asia is the premier event bringing together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners to explore the exciting world of data-driven marketing through a series of exclusive case study presentations with interactive and thought-provoking discussions, alongside unrivaled networking opportunities.
This conference, brought to you by MARKETING magazine, will have you walking away with groundbreaking ideas, the latest insights and new methodologies to elevate your digital marketing efforts to the next level!
Benefits of Attending
By attending Digital Marketing Asia, you get to:
- Learn the latest in brand amplification, customer loyalty, personalisation and more in a single event.
- Get introduced to a multitude of new ideas and innovative digital marketing concepts.
- Connect with and hear from an incredible community of digital marketing experts.
- Discover what your peers are doing, not doing, contemplating and committing to.
- Gain insight into what your customers will be clamoring for next year – and how you can deliver now.
Agenda overview
AGENDA - DAY 1
| 8.00am | Registration |
| 9.00am | Welcome and opening remarks Rezwana Manjur, Regional Editor, Marketing Interactive |
| 9.10am | Opening keynote: Zooming into Thailand 4.0 initiative towards developing a tech-centric ‘value-based economy’ |
| 9.50am | Brand engagement through Esports and how it is changing the game |
| 10.30am | Morning networking break |
| Immersive Digital Advertising | |
| 11.00am | Exploring new approaches to create an effective digital marketing strategy and journey |
| 11.40am | Leveraging the latest advances to create a strong video marketing strategy |
| 12.20pm | Speed networking |
| 12.30pm | Networking lunch |
| Attribution, Personalisation & Conversion | |
| 1.30pm | Redefining digital marketing strategies through customer journey analytics and sentiment analysis |
| 2.10pm | Programmatic marketing: Replacing human negotiations with machine learning and AI-optimisation |
| 2.50pm | Hyper-personalisation: Using AI and predictive intelligence to deliver the right message to customers at the right time |
| 3.30pm | Afternoon networking break |
| Digital Transformation | |
| 4.00pm | Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core |
| 4.40pm | Closing remarks Rezwana Manjur, Regional Editor, MARKETING magazine |
| 5.00pm | End of day one |
AGENDA - DAY 2
| 8.00am | Registration |
| 9.00am | Welcome and opening remarks Rezwana Manjur, Regional Editor, MARKETING magazine |
|
Digital Customer Experience |
|
| 9.10am | Think regionally, act locally: Mastering localisation to enhance the consumer experience and expand brand reach |
| 9.50am | Thinking mobile-first: Engaging with connected consumers using real-time insights |
| 10.30am | Morning networking break |
|
Content & Influencer Marketing |
|
| 11.00am | Driving business performance with tailored digital marketing campaigns for older audiences |
| 11.40am | Networking game session – Soapbox |
| 12.20pm | Power networking |
| 12.30pm | Networking lunch |
| 1.30pm |
Achieving a formidable brand by building B2B content with digital marketing campaign for audience |
| 2.10pm | Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns |
| 2.50pm | Going beyond social media: Revolutionising decision making process by harnessing the voice of the all-powerful consumers |
| 3.30pm | Afternoon networking break |
|
Digital Talent |
|
| 4.00pm | Panel discussion: Mapping and developing digital talent for marketing success |
| 4.40pm | Closing remarks Rezwana Manjur, Regional Editor, MARKETING magazine |
| 5.00pm | End of conference |
Speakers
To enquire about speaking opportunities or suggest topics for next year’s agenda, please contact Priya Karthik at priyakarthik@marketing-interactive.com or +65 6423 0329
DIGITAL MARKETING ASIA 2019 (THAILAND)
Preetam Jena
Area Director of Digital Marketing & Online Distribution
Accor Hotels
Charles Ng
VP of Enterprise AI
Appier
Apirada Benchakaranee
Head of Digital Marketing
Cigna Thailand
Kasititorn Pooparadai
Senior Executive Vice President
Digital Economy Promotion Agency (DEPA)
Sirimas Bigler
Group eCommerce and Digital Strategy Lead
Jaspal Group
Monika Mikušová
Regional Head of Marketing for APAC
foodpanda
Kate Hongtongkam
Head of Marketing
Fuji Xerox (Thailand) Co., Ltd.
Worayud Laisuwan
SEO Associate Director
GroupM
Vivek Elankannan
AVP, Head of Digital Marketing & Strategy
Home Credit Indonesia
Sudhanshu Saxena
Head of Strategic Partnerships, APAC
InMobi
Sunny Grosic
Director of Sales & Marketing
InterContinental Hotels Group
Tayita Youngcharoen
Cluster eCommerce Strategist
JW Marriott Hotel Bangkok & Courtyard by Marriott Bangkok
Andita Rasyid
Head of Marketing Asean
Kraft Heinz
Carlos Alimurung
Chief Executive Officer
ONE Esports
Todd Bates
Head of International Marketing
Telstra
Ekburut Ekkalakdilok
Head of Digital Marketing
Thai AirAsia
Punnic Jot
Group General Manager Marketing
The Mall Group
Thanaphon Arphasittinant
Director of Partnerships
TikTok
Kamolporn Kongkiatngam
Head of Brand Communication and Marketing Planning
TMB Bank
Chusin Mateechaipong
Head of Digital Marketing
True Digital Group
Jamie Brennan
Deputy Director Product Merchant and Loyalty
True Digital Group
PAST SPEAKERS FROM DIGITAL MARKETING ASIA 2018 SERIES
DIGITAL MARKETING ASIA 2018 (SINGAPORE)
Alexandra Vogler
Associate Director - P&G Beauty, Digital Transformation & Communications
Procter & Gamble
Alin Dobrea
Head of Advertising Platform
Zalora
Anindya Dasgupta
Global Chief Marketing Officer
Fonterra
Anna-Karin Birnik
Head, Brand Development, Group Brand and Market
Standard Chartered Bank
Cedric Dias
Head - Digital, Social Media & Product Marketing
OCBC Bank
Dominic Koh
VP, Consumer Marketing, APAC
Mastercard
Juliana Chua
Head of Digital Transformation
NTUC Income
Leann Ow
Digital & Social Media Senior Strategist
Manulife
DIGITAL MARKETING ASIA 2018 (MALAYSIA)
Aizuddin Danian
Head of Digital Banking
Standard Chartered Bank
Joel Neoh
Founder & Chief Executive Officer
Fave
Kanags Surendran
Managing Director & Head of Digital Banking
CIMB Bank
Ong Ping Ping
Director of Communications
Lafarge
Rebecca Tan
Chief Marketing & Bancassurance Officer
AXA Affin General Insurance
Sayantan Das
Managing Director, Malaysia
Foodpanda
Spencer Lee
Head of Commercial
AirAsia
Tai Kam Leong
Head of Brand & Partnerships
Maxis
DIGITAL MARKETING ASIA 2018 (INDONESIA)
Andreas Kurniawan
Executive Vice President, Digital Transformation
OCBC NISP
Arnold Sebastian Egg
Founder
Tokobagus (now OLX Indonesia)
Haryati 'Fey' Lawidjaja
Digital Banking Marketing Head
PT Bank Tabungan PensiunanNasional (BTPN)
Hendra Yuniarto
General Manager, Marketing
PT Fast Food Indonesia
Ike Noorhayati Hamdan
Head of Marketing
Rumah.com
Indra Yonathan
Co-Founder & Country Head
ShopBack Indonesia
Setiaji
Head of Jakarta Smart City
Department of Communication, Information & Statistics, Jakarta Capital City Government
VJ Anand
Executive Creative Director
GO-JEK
DIGITAL MARKETING news
Seven ways to align your strategies with the millennial mindset
As millennials mature into senior executives, B2B marketing must keep pace. Tomorrow’s decision-makers are eager to be engaged online and with unprecedented speed and authenticity. Sunshine Farzan provides her dos and don’ts to connect with them.Meet your...
Marketing insights: The future of content marketing
The rise in new technology with things such as AR, VR and AI has companies excited, and propelled them to innovate and leverage on the hype to engage more consumers with creative content and marketing executions. This change has also forced companies to...
Digital marketing group YDM Thailand acquires FCB Bangkok
Service provider of digital marketing solution, YDM Thailand has acquired FCB Bangkok, to become a “one-stop service” marketing service provider for both online and offline marketing and meet the needs of customers. This collaboration aims to expand the...
Agoda releases tourism campaign for Bangkok with NasDaily
Agoda has collaborated with vlogger Nuseir Yassin, the owner of popular Facebook page ‘Nas Daily’, to release a promotional video on tourism in Bangkok that highlights why “Bangkok has something for everybody.”In the video, Agoda invites Nuseir and his...
Headline Sponsor
Gold Sponsors
Exhibitors
For sponsorship opportunities, please contact:
Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com
Event Venue
The Westin Grande
259 Sukhumvit Rd, Khwaeng Khlong Toei Nuea, Watthana, Bangkok 10110, Thailand
Conference Room: Ballroom A, Level 7
Photo by Marriott International
2018 photo gallery
Stay Updated!
Be the first to know what's coming up! Sign Up for our newsletter to get the latest news and events related to Marketing Magazine.
Masterclass Series