ABOUT DIGITAL MARKETING ASIA CONFERENCE

According to the Global Digital Report 2019, Thailand is ripe for innovation as mobile internet users have leapfrogged desktop and are getting online primarily via their smartphones. Thailand is also in the top 10 countries for YouTube watch time, driven by a mobile watch growth of 90%. A lot can change in a year, and the digital marketing space is no exception. Reflecting back on 2018, a number of shifts come to mind: the rise in immersive digital advertising and marketing strategies to support sales and customer service; the integration of native ads into campaigns to boost success; the need for hyper-personalisation of ads for increased conversions; the introduction of AR retail experience with facial recognition; and the increasing use of AI chatbots as virtual assistants, among other technologies.

Digital Marketing Asia’s agenda delves into seven overarching themes that will encompass the broad spectrum of digital marketing. They are:

  • Digital transformation
  • Immersive digital advertising
  • Digital customer experience
  • Cashless payments
  • Big data & predictive analytics
  • Content & influencer marketing
  • Digital talent optimisation

Exclusively designed for digital marketers, senior management and marketing leaders, MARKETING magazine’s Digital Marketing Asia is now heading to Bangkok for an intensive two-day, one-track journey into the deepest realms of digital marketing. Join us to gain insights and learn the latest trends, as well as best practices and emerging tools from the best and brightest in marketing and technology. This conference aims to help you map out your digital transformation journey to ensure your business thrives in the ever-evolving digital marketing world.