About Digital Transformation & Customer Experience

In today’s ever-evolving business environment, customer experience and transformation leaders have a critical role to play in the organisation to stay relevant and stay ahead of their competitors. The importance of customer centricity can be seen especially on the heels of this pandemic, as customer experience management has become the top of CEOs’ agenda and the core part of every organisation’s digital transformation program.
Digital Transformation & Customer Experience, brought to you by MARKETING-INTERACTIVE on Week 1 of Digital Marketing Asia 2020, will spearhead conversations and discussions on what mindset, digital solutions, insights and goals marketing and transformation leaders need to adopt and embody to drive positive business results in the realm of digital transformation and customer experiences.
Powerful Case Studies From
Meet Your Industry Experts
Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!

Tony Peters
Senior Solutions Consultant
Acquia, Asia

Simon Dale
Managing Director
Adobe, SEA

Andreas M. Vogiatzakis
Executive Director
AMVPLUS ADVISORY, Malaysia

Mohammad Manzur Rahman
Director, Marketing, Customer Experience & Innovation
Axiata Group, Malaysia

Bim Gutierrez
Region Head of Digital & E-Commerce
Bayer, ASEAN

Rias Attar
VP Program Management, Transformation & Continuous Improvement
Caesars Entertainment Corporation, US

Rinkesh Shah
Associate Director, Digital Marketing
Cipla, India

Mehdi Shili
Global Digital Transformation Operations Director, Professional Beauty
Coty Inc., Switzerland

Franco Chiam
Digital Transformation & Innovation Head
Daimler, Singapore

Devanath Naddan
Business Development Director
Digimind

Ji Ching Tang
Head of Transformation
Eu Yan Sang Group, Singapore

Susie Wong
Chief Digital & Marketing Officer
Fuji Xerox, Singapore

Sara Sjöberg
Head of Personalisation & Loyalty
H&M Group, Sweden

Madhav Malhotra
Senior Vice President & Head of Customer Services
Jio, India

Wendy McEwan
Head of Marketing
Knight Frank, Singapore

Ziad Kaddoura
Managing Director
LUSH Cosmetics, MENA

Bart Buiring
Chief Sales & Marketing Officer APAC
Marriott International, APAC

Emily Dowling
Marketing Director
Mars Pet Nutrition, Australia

Kaveri Khullar
VP Regional Consumer Marketing
Mastercard, APAC

Raymond Siva
Chief Marketing Officer
Malaysia Digital Economy Corporation (MDEC), Malaysia

Tarun Minocha
Director of Digital Engagement and Analytics
Optum (A UnitedHealth Group Company), India

Mohamed Abo El Fotouh
Digital Transformation & Marketing Capability Director
PepsiCo, AMESA

Alexandra Retif-Gaillard
Vice President Digital Marketing
Signify, Switzerland

Amalia Sarah Santi
Chief Marketing Officer
PT Paragon Technology and Innovation, Indonesia

Roberto Cumaraswamy
Digital Marketing Consultant
Roberto Cumaraswamy, Malaysia

Dr Nicco Tan
Vice President Marketing
Resorts World Genting, Malaysia

Leroy Chua
Regional Director, Digital Marketing
Shiseido Group, APAC

Meagan Suckling
Director of Global Brand Partnerships
Shutterstock

Joan Cheong
Director, Digital Wealth Management
Standard Chartered, Singapore

Haymans Fung
Chief Marketing and Digital Officer
Sun Life, Hong Kong

Jenni Barnett
Executive Director of Digital
Telstra, Australia
If you’d like to suggest a speaker/topic or apply to speak at Digital Marketing Asia 2020 please contact Production Team at production@marketing-interactive.com.
Agenda
Digital Transformation & Customer Experience
10 November (Tuesday)
8.30am
Attendee log-in and access to virtual exhibition room
8.55am
Access to conference room opens
9.00am
Opening address by Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE
9.20am
Elevating digital agility: How marketing should leverage on the growing relationship with technology & IT services
- Strive for full data density to promote richer relationships with your consumer
- Driving for automation to act in real time and capture the audience’s short attention span
- Moving from discrete customer experiences to a connected consumer experience

Dr Nicco Tan, Vice President Marketing, Resorts World Genting, Malaysia
10.00am
Embracing change: Leverage modern technology to quickly realise competitive advantage
- Empowering your marketing department to embrace and adapt quickly by starting small
- Scaling your digital transformation efforts with the use of data, analytics & AI
- Acting on changes in customer behaviour in realtime to pre-empt their
Speaker:
Rias Attar, VP Program Management, Transformation, Integration, and Continuous Improvement, Caesars Entertainment Corporation, US
10.40am
Screen Break Activity
10.55am
[Panel Discussion] From isolated data silos to holistic data networks: visualising your customer’s journey map for effective business growth
- Creating a cohesive data flow of your customer’s lifecycle to uncover high impact touchpoints to boost customer acquisition
- Transforming discrete data into richer personalised profiles to provide contextual insights and develop better re-targeting success rates
- Providing real-time analytics to offer deeper engagement with your customer base to maximise lifetime value
Moderator:
Tony Peters, Senior Solutions Consultant, Acquia, Asia
Panelist:
Madhav Malhotra, Senior Vice President & Head of Customer Services, Jio, India

Emily Dowling, Marketing Director, Mars Pet Nutrition, Australia
Panelist:
Liviu Nedef, Chief Marketing Officer, RedDoorz, Singapore
11.35am
Data-Driven operating model: The science behind the art of digital marketing
- Leveraging on the crisis to make key digital disruptions for business growth
- The journey of shifting from offline offerings to online services
- Staying ahead of demands by taking control of rapidly evolving customer behaviours
Speaker:
Simon Dale, Managing Director, Adobe, SEA
12.15pm
Screen Break Activity
12.30pm
[Panel Discussion] C-Suite Insights: Boosting your CX team’s agility in fostering company-wide innovation
- Decentralising the specialist role of customer experience and creating instead a center of excellence
- Invigorate the brand economy and increase the lifecycle of the consumer through a journey map
- Automating processes to increase the real-time agility of your company
Moderator:
Wendy McEwan, Head of Marketing, Knight Frank, Singapore
Panelist:
Ramesh Ravishankar, Senior Vice President, Digital Marketing, Freshworks Inc, India

Susie Wong, Chief Digital & Marketing Officer, Fuji Xerox, Singapore
Panelist:
Haymans Fung, Chief Marketing and Digital Officer, Sun Life Financial, Hong Kong
1.10pm
Lunch Break
End of conference Day 1
4.00pm
Virtual Roundtable powered by Aiken Digital: Lead with marketing: Accelerate your business’ customer-centric digital transformation strategy.
- The inevitable necessity for digital-first organisations to thrive in present-day digital-first economies
- Merge human expertise with technological infrastructure to accelerate digital evolution
- Prioritise first-class product content as the foundation of your organisation’s digital strategy
Moderator:
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE
11 November (Wednesday)
8.30am
Attendee log-in and access to virtual exhibition room
8.55am
Access to conference room opens
9.00am
Opening address by Janice Tan, Senior Journalist, MARKETING-INTERACTIVE
9.20am
Identify critical metrics to measure digital transformation success
- Streamlining your metrics of measurement to accelerate transformation
- Key considerations when making digital investments
- Securing the top-management buy in for your digital transformation project
Speaker:
Mehdi Shili, Global Digital Transformation Operations Director, Professional Beauty, Coty Inc., Switzerland
10.00am
Win back market share: Recapturing consumers through social listening tools
- Understanding customer’s pain points in the new normal
- How to optimize your purchase and post-purchase stages
- Creating opportunities to turn disgruntled customers into brand advocates
Speaker:
Devanath Naddan, Business Development Director, Digimind
10.40am
Screen Break Activity
10.55am
[Panel Discussion] Audience-based advertising – singling out the perfect moment for effective conversion
- Bridging your CRM with media to create strategies that maximise targeting
- Tapping into the increased video consumption uptime to effectively market to your customers
-
Using new technology effectively to boost engagement on social media
Moderator:
Roberto Cumaraswamy, Digital Marketing Consultant, Roberto Cumaraswamy, Malaysia
Panelist:
Amalia Sarah Santi, Chief Marketing Officer, PT. Paragon Technology & Innovation, Indonesia

Leroy Chua, Regional Director, Digital Marketing, Shiseido Group, APAC

Meagan Suckling, Director of Global Brand Partnerships, Shutterstock
11.35am
Services personalisation for an instant connection to your market segments
- The value of context to perform more accurate personalisation marketing campaigns
- Reacting to the customer’s emotional cues in real time at a scale
- Leveraging digital capabilities like AI & ML to succeed in hyperpersonalisation targeting
Speaker:
Alexandra Retif-Gaillard, Vice President Digital Marketing, Signify, Switzerland
12.15pm
Screen Break Activity
12.30pm
[Panel Discussion] Lessons learned towards digital transformation: Striking a balance between customer and management expectations
- Empowering internal stakeholders to bolster external consumer confidence
- Creating scalable projects to prove digitisation success early on
- Practice transparency with customer facing initiatives to earn consumer empathy
Moderator:
Raymond Siva, Chief Marketing Officer, MDEC, Malaysia

Mohammad Manzur Rahman, Director, Marketing, Customer Experience & Innovation, Axiata Group, Malaysia
Panelist:
Joan Cheong, Director, Digital Wealth Management, Standard Chartered, Singapore

Jenni Barnett, Executive Director of Digital, Telstra, Australia
1.10pm
Lunch Break
End of conference Day 2
4.00pm
Industry reset: Fireside Chat with Sir Martin Sorrell (LIVE SESSION)
In an honest, no holds barred 1-on-1 style session, Sir Martin Sorrell will be discussing on marketing and ad world transformation, client shifts and what rebounding from the crisis will look like. We will also be taking questions LIVE from audience members on the changes the industry is facing.
Moderator:
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, Founder of WPP
12 November (Thursday)
8.30am
Attendee log-in and access to virtual exhibition room
8.55am
Access to conference room opens
9.00am
Opening address by Janice Tan, Senior Journalist, MARKETING-INTERACTIVE
9.20am
Transition to the next normal: Redefining customer experience to changing consumer context
- Understanding the changing consumer behaviour in a post-covid reality
- Prioritising the digital experience in order to stand out in a cluttered digital landscape
- Keep a finger on the pulse of consumer sentiments to be able to pivot at speed
Speaker:
Aswaina Seroja, Chief Consumer Officer, L’Oreal, Indonesia
10.00am
Doing more with less: Key considerations when pivoting to a digital first business
-
The importance of changing traditional mindsets for a new normal in marketing processes
-
Understanding customer fatigue and developing ‘new empathy’ for their circumstances
-
Analysing and assessing key metrics to create a roadmap for digital success
Speaker:
Tony Peters, Senior Solutions Consultant, ACQUIA, Asia
10.40am
Screen Break Activity
10.55am
[Panel Discussion] Humanising innovations: Aligning your digital footprint with your brand promise
- Accelerate digital processes to exceed customer expectations and earn brand loyalty
- Evolving customer experience strategies across all channels to adapt to their ever-changing wants and needs
- Diversifying market reach to be the go-to lifestyle brand for the consumer
Moderator:
Andreas M. Vogiatzakis, Executive Director, AMVPLUS ADVISORY, Malaysia
Panelist:
Bim Gutierrez, Head of Digital & eCommerce, Bayer, ASEAN
Panelist:
Rinkesh Shah, Associate Director, Digital Marketing, Cipla, India
Panelist:
Kaveri Khullar, VP Regional Consumer Marketing, Mastercard, APAC
11.35am
Elevating customer journey in real time with multi-channel AI tools
- Predicting behaviour and personalising recommendations at scale
- Harvesting consumer sentiments in real time to optimise marketing campaigns
- Presenting the full-funnel experience to your consumers
Speaker:
Tarun Minocha, Director of Digital Engagement and Analytics, Optum (United Health Group Organisation), India
12.15pm
Screen Break Activity
12.30pm
Taking your loyalty program digital: Engaging your consumers without disruptions.
- Incentivise behaviour that helps improve engagement
- Build rich and rigorous customer profiles to offer relevant rewards
- Create a multi-pronged approach to ensure you’re always front of mind for buyers
Speaker:
Sara Sjöberg, Head of Personalisation & Loyalty, H&M Group, Sweden
1.10pm
[Panel Discussion] Marketing foresight, planning and preparation: Battling unprecedented crisis through customer-centric transformation
- Defining strategic goals with a specific timeline for your digitisation projects
- Empowering your team and advocate for customer-first mindset to develop new processes and innovations
- Building cross-functional teams to create holistic transformations that start with marketing
Moderator:
Ji Ching Tang, Head of Transformation, Eu Yan Sang Group, Singapore
Panelist:
Franco Chiam, Digital Transformation & Innovation Head, Daimler, Singapore
Panelist:
Ziad Kaddoura, Managing Director, LUSH Cosmetics, MENA

Bart Buiring, Chief Sales & Marketing Officer, Marriott International, APAC
Panelist:
Mohamed Abo El Fotouh, Digital Transformation & Marketing Capability Director, PepsiCo, AMESA
1.50pm
Lunch Break
End of conference Day 3
4.00pm
Virtual Roundtable powered by Adobe: Future-proofing your business to create a sustainable digital organisation beyond 2020
- Debating the future of work and how the model has changed due to this global crisis
- The importance of agility in planning for the future of businesses
- Key areas of consideration when strategising digital investments for an organization
Moderator:
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE
Who Should Attend
C-Suite
- Chief Marketing Officer
- Chief Customer (experience) Officer
- Chief Transformation Officer
- Chief Technology Officer
- Chief Digital Officer
- Chief Innovation Officer
- Chief Strategy Officer
- CEO / Managing Director
VPs/Directors/Heads/Leaders of
- Customer experience
- Business transformation
- Digital transformation
- Digital/integrated marketing
- Customer data and analytics
- Channel management
- Client experience
- Customer engagement
- Customer excellence
VPs/Directors/Heads/Leaders of
- Customer Success
- Contact Center
- Digital innovation/strategy
- Enterprise architecture
- Marketing leaders focusing on CX projects
- CRM/CX project leaders
- Digital transformation leaders focusing on CX
- Application leaders supporting CRM/CX
- IT leaders supporting customer service