Aswaina Seroja

Chief Consumer Officer
L’Oreal, Indonesia

Aswaina Seroja is the Chief Consumer Officer for L’Oreal Indonesia. A passionate marketing professional since 2006, Aswaina is no stranger to the consumer goods and retail industry. She has honed her experience across many categories within Unilever for the past twelve years, where she spent 7 years in the Regional role looking after South East Asia, specialising in innovation and communication strategy. She returned to Indonesia in 2014 to focus on the mix deployment and country insights function of the business. Currently, her expertise in consumer insights both locally and globally is indispensable to the #1 organisation in the luxury, professional & skincare markets of Indonesia.

An avid fan of US elections since she was in grade school, every election year is like a ‘World Cup’ event for her.