Mehdi Shili

Global Digital Transformation Operations Director, Professional Beauty
COTY Inc., Switzerland

Mehdi is a digital native business executive with 7 years of Procter & Gamble traditional marketing and business management in B2C & B2B combined with 10 years of technology and transformation experience in the corporate & the start-up world. He is on a mission to transform businesses through innovation, digital and disruptive thinking. After having started his career in a Swiss IT start-up, Mehdi joined the European headquarters of Procter & Gamble in 2007 and is now Global Digital Transformation Operations Director at Coty, a leading beauty company. His passion for education led him to also be a University Lecturer on Global Innovation Management for graduate students, a public speaker and a start-up coach & trainer.