Jenni Barnett

Executive Director of Digital
Telstra

Jenni is a senior executive with a 20+ year background in Digital transformation, marketing and product management, across Telco, Financial Services, Tech and not for profit.

Jenni joined Telstra in August 2018 and is Head of Digital. Her role is to accelerate the impact of Digital to meet customer needs and deliver on Telstra’s T22 strategy and beyond. She is accountable for digital and digital assisted channels including app, web, social and community, search, chat bots and messaging; the digital P&L; the digital intelligence ecosystem; and transforming customer experiences in digital and across channels.

Prior to Telstra, Jenni was one of the execs to establish the well-known market leading digital team at the Commonwealth Bank and take it from a start up to a high performing commercial and customer focused channel in less than four years. Jenni was accountable for digital sales, service and product development, conversational commerce and personalisation capabilities across channels, and digital publishing. She has worked in scale Agile environments for 7+ years and is a highly regarded contemporary leader.