Luiz Barroz

Global Marketing VP, Data & Media
Anheuser-Busch Inbev, US

Luiz Barros is the Global Marketing VP for Data & Media at AB-InBev. As an industry thought leader, he is focused on building a deep consumer understanding and making AB-InBev the most consumer-centric CPG in the world. Prior, Luiz led Business Transformation and Corporate Venture Capital for Philip Morris International based in NYC. He helped the company in reframing a vision for a smoke-free future that will ultimately help the company in quitting the cigarette industry. As an Entrepreneur, Luiz was the founder and CEO of Digital Stars, the leading Influencer Marketing Agency in Latin America. He started his career in Brazil with advertising agencies such as NBS (Dentsu), FCB (Interpublic) and F.biz (WPP) and worked for top brands of Unilever, Coca-Cola and Mondeléz.