Surjit Swain

Head of Analytics & Insights
Coca-Cola, ASEAN

Surjit Swain is currently leading Analytics & Insights for Coca-Cola ASEAN Business Unit. His primary responsibility is to continuously engage with key marketing and commercial leaders to understand their information needs for decision making and provide a wide range of solutions in order to come up with business-building ideas. One of the key aspects of the role is to unlock untapped information in existing data and to drive improved insight support of digital and new-age solutions. His key focus has been in the field of consumer and commercial analytics in FMCG vertical over the past 10+ years. Making data-driven decisions a way of life (institutionalizing analytics) is a mission to which Surjit is fully committed

Before Coca-Cola, he has worked as an Analytics Consultant and thought partners to some global corporations in CPG as they have embraced analytics and made it their competitive differentiator.

He considers himself a lifelong student of mathematics, pattern recognition. data interpretation and is interested in consumer behavior, behavioral economics, business intelligence, and automation to improve efficiency.