Embracing the new post-crisis norm: Evolving your digital presence to drive growth

• Evaluating portfolio of opportunities to expand businesses in the digital age
• Creating a comfortable path for customers to access products with new digital offerings
• Using automation to reflect current trends on marketing strategies

Scaling e-commerce creativity: How to engage and convert customers by boosting creative volume and variety

• Achieving robust and automated creative production to seed products across digital channels
• Bridging the gap between the content your brand needs and business goals you aspire to achieve
• Exceeding customer expectations by integrating the latest trends to cut through the noise

Speaker:
Raushida Vasaiwala, General Manager, Celtra, APAC

Screen Break Activity

[Panel Discussion] Get in the Game: Unlocking missed opportunities around gaming for marketers

• Breaking the common stereotypes of gamers in this mass marketing channel

• Showcasing gaming opportunities as a mass advertising channel and the evolution of gaming as the ‘new social’

• Demonstrating how brands are reacting to the growing demand to communicate effectively within this massive gaming ecosystem

Moderator:
Mayank Singh, Head of Marketing & Technology, Domino’s Pizza Indonesia

Panelist:
Tom Simpson, Senior Vice President, AdColony, APAC

Panelist:
Itamar Benedy, Co-Founder & CEO, Anzu.io

Panelist:
Cindy Eliza Vaz, Digital Marketing Manager, Huawei Technologies, APAC

O2O strategy: Driving consumer engagement at both ends of the funnel with TikTok 

• Leveraging the burgeoning digital platform to enhance brand awareness
• Examining ways to drive foot traffic and offline sales with TikTok
• Deep diving into the secrets of IKEA shopping centres successful partnership with TikTok

Screen Break Activity

[Panel Discussion] Digital-first content strategy: Cultivating a unified customer insight by bringing together the product & digital marketing teams

• Enabling open access to data can empower data-savvy teams
• Slotting digital marketing in teams to create fluid collaborations across platforms
• Simplifying tasks in campaign creation by maintaining consistency in tone-of-voice

Moderator:
Jeremiah Su, Director of Communications, CVP Group, Singapore

Panelist:
Burcu Turel, Marketing Director, Head of Campaigns & Demand Generation, Ericsson, SEA, Oceania & India

Panelist:
Rishab Mukherjee, Brand Director, SK-II, P&G, Singapore

Panelist:
Aun Zaidi, Consumer Marketing Director – Kitchen Appliances, Philips, Asia

Lunch Break

End of conference Day 1

Live Broadcast Model: Riding the trend of live-streaming to maintain customer engagement

• Establishing your brand as an authoritative thought leader
• Building consumer trust and engagement with social commerce sellers
• Creating a real-time viewing experience to suit modern audiences

Speaker:
Delphine Dierckx, Vice President, Category Director, Lazada Singapore

UNravelled: Driving eCommerce success through multi-screen advertising

• Maximising conversions by understanding audiences’ emotions and advertisers’ needs
• Bridging the creative gap and running ad buys by optimising ad campaigns
• Maintaining good relationships with partners by creating a more ethical and transparent advertising ecosystem

Speaker:
Greg Fournier, SVP Client Partnerships, Unruly, APMEA

Screen Break Activity

[Panel Discussion] Overcoming the challenges in an increased anti-ad world

• Using consumer data to craft relevant ads and cater to specific consumers
• Converting consumers’ critics into market segments by hyper-targeting products to customers
• Activating segmentation through storytelling to capture targeted audience’s attention

Moderator:
Adrian Toy, Director, Neon Leaders, Hong Kong

Panelist:
Bayu Sakti, SVP Head of Digital and Online Marketing, Bank Danamon, Indonesia

Panelist:
Radit Mahindro, Digital Marketing Director, Potato Head Group, Indonesia

New Retail: Exploring strategies of future retail operations for product launches

• Driving conversions by embracing fintech in the footprint of retail
• Enable experiential customer experiences to attract footfall traffic
• Capitalising on online fan communities to maximise retail conversions

Speaker:
Kestrel Lee, Executive Creative Director & Digital Strategist

Screen Break Activity

Transitioning to E-commerce: Transforming into a long-term digital retail landscape

• Understanding how COVID-19 disrupted the entire consumer and retail landscape
• Optimise data strategy on E-commerce platforms to monitor marketing performance and consumption.
• Integrating B2B commerce strategies at speed due to the rapid shift in demand

Speaker:
Marc Palomeque, General Manager eCommerce, RB, US

[Panel Discussion] Unlocking the human element on e-commerce channels in a digital-first world

• Supercharging on AI to enable smoother channel integrations and reinforces customers’ expectations for more predictable experiences
• Using human touch on all critical touchpoints that will create an integrated experience to exceed customers’ expectations
• Bringing the power of human relationships into the entire digital and brand experience

Panelist:
Matthew Gain, SVP, Head of Audible, Amazon, APAC

Panelist:
Raushida Vasaiwala, General Manager, Celtra, APAC

Panelist:
Shady Ramadan, Head of Product – Carrefour eCommerce, Majid Al Futtaim, UAE

Panelist:
Anthony Hymes, Head of Digital Media, Shiseido Group, EMEA

Lunch Break

End of conference Day 2

The rise of cashless society: accelerate consumer adoption of e-payment

• Assessing the rise of new dynamics and how covid-19 have driven the e-payment industry

• Increasing payment functionality to capture wider range of target audience

• Leveraging on personalisation at scale to engage new purchasing behaviour

Speaker:
Alexander Tan, VP of Product Innovation & Partnerships, NETS, Singapore

Shoppertainment: Turbo-charge performance-driven marketing with content and commerce

• Powering online shopping experiences in collaboration with e-commerce platform Lazada

• Driving retail success by leveraging on omni-media storytelling

• Achieving results by empowering businesses through new content marketing practices

Speaker:
Toh Dasheng, Head, Commercial Planning & Solutions, Mediacorp

Screen Break Activity

[Panel Discussion] Mobile marketing: Evaluating the current state of automation and innovation

• Adopting automation by segmenting customer data accurately to create a personalised communication
• Turning mobile marketing into a multi-channel discipline
• Looking into the current dynamics of mobile marketing

Moderator:
Jane Lim, VP, Global Markets, Tripadvisor

Panelist:
Kester Poh, Co-founder & CEO, AiChat

Panelist:
Gina Kwong, Senior User Acquisition Manager, Mobile Marketing, EA, US

B2B online marketplace: Position your brand value proposition through hyper-segmentation

• Using web store personalisation functionalities through segmentation to offer a targeted communication
• Tackling the biggest disruption of innovating and serving products in better ways to serve their business and stand out among their competitors
• Breaking into the B2B business by having a greater business predictability by embedding analytics tools for better forecasting and planning

Speaker:
Raffaele Masi,Global head of eCommerce B2B, Coty, Professional Beauty, Switzerland

Screen Break Activity

The economics of influencers: Going beyond immediate ROI to measure and identify the success of social campaigns

• Managing expectations with requirements and content deliverables
• Keeping up with ROI by leveraging maximum with each partnership
• Navigating social media with the evolution of influencers

[Panel Discussion] Social commerce: Predicting the future of social commerce

• Creating a frictionless social shopping experience by initiating a new digital storefront that enables quick pay for shoppers
• Capitalising on product demand by increasing intent and excitement to customers
• Emphasising on social selling strategy by focusing on social media as promising digital platform

Moderator:
Anson Bailey, Head of Technology, Media & Telecoms, Hong Kong, Head of Consumer & Retail, ASPAC, KPMG

Panelist:
Joseph Chua, Chief Commercial Officer, Aiken Digital

Panelist:
Flora Hu, Head of eCommerce Asia, Carlsberg Group, Hong Kong

Panelist:
Anil Gautam, Managing Director, DHL E-Commerce, Malaysia

Lunch Break

End of conference Day 3

EComm and Mobile UX: Utilising user research and testing to build more powerful experiences, products and marketing campaigns

• Creating positive impressions by emphasising the key areas on products
• Creating buyer personas to visualize and better understand customers’ need
• Inserting positive emotional experience that motivates users to take prescribed actions

Moderator:
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE