Dr Nicco Tan

Vice President Marketing
Resorts World Genting, Malaysia

Dr. Nicco Tan is an expert in technology adoption models and has been researching the field for 13 years.  His research focuses on understanding what it takes for an end-user to adopt a certain piece of technology. Built upon the latest theory on technology adoption, Dr. Nicco passionately speaks to business owners and senior leadership teams on how to maximise their tech investments. He is an electronics & communications engineer by profession and has extensive experience being the conduit between the business, the consumers and the IT department. He is currently serving as a Vice President for Marketing at Resorts World Genting and has been the key driver for the brand’s digital transformation journey.