Andrew Yeoh

Head of Marketing & Innovation – Shopping Centre
IKEA, SEA

Andrew currently oversees all shopping centre marketing & innovation strategies and initiatives for IKEA Southeast Asia. With over 17 years of experience across the client and agency spectrum. Prior to IKEA, his professional experience includes marketing and strategy leadership roles at IBM, P&G, Interbrand, Isobar and DDB. He has worked with brands as diverse as IBM, Gillette, Pantene, SK-II, KFC, Uniqlo, BMW, Microsoft and Disney both locally and regionally in Malaysia and Australia. His passion lies in the intersection of brand experience, digital transformation, innovation and marketing communications. He holds an MBA specialising in marketing and strategy from the Melbourne Business School.