Juliana Chu

Director of Digital and analytics
Kimberly-Clarks, APAC

Juliana Chu currently serves as the Director of Digital and Analytics for Kimberly Clark, Asia Pacific Region selling leading Kimberly Clark brands such as Huggies, Kotex, Scott, Kleenex and Depend across 13 countries. Juliana has over 15 years’ experience in finance, management consulting, strategy and marketing in the FMCG sector in Asia.

She assumed her current role in 2015 and she is responsible for leading the digital transformation agenda for the Asia Pacific region, including the rollout and optimisation of core data-driven marketing and ecommerce initiatives such as programmatic media buying, CRM (customer relationship management) and analytics, driving Kimberly Clark to achieve strong positions amongst our industry peers in digital and ecommerce in the region. She has been recognised as one of the top 50 digital marketers of the year in various occasions.