Adrian Toy

Director
Neon Leaders, Singapore

Adrian is a strategic marketer focused on customer experience to drive change in a business.He has held marketing and digital leadership roles in APAC on both the agency and client side for companies including GE, J&J, Universal McCann and PUMA. He was most recently the Vice President Digital for Melco Resorts and Entertainment where he drove digitisation of the consumer experience. Adrian consults to clients and specialises in agile marketing, digital transformation, social media, ecommerceand CRM.