Topic

From Strategy to Execution: Fostering an organisation-wide digital leadership culture

• Creating a blueprint for a successful digital transformation
• Examine some of the tried and tested methods to cultivate a digital-first culture
• Creating a work environment that embeds digital from the top-down

Trainer:
Andrew Tong, Global CEO, Aiken Digital

Trainer:
Dominic Koh, Vice President of Global Digital Marketing, Mastercard

Topic

The Path to Customer-Centricity: Developing customer-centric survey design

• Exploring best practices in crafting a survey that effectively unlocks your customer’s deepest desires
• Effectively audit your customer journey through custom and personalised questions
• Determine the right focus to effectively identify consumer needs and deliver customer value 

Trainer:
Carsten Ley, Chief Experience Officer, Asia PMO

Topic

UX for Marketers: Use UX heuristics to evaluate and improve website

• Determine consumer needs and concerns to build a website customers love
• Explore ways to compile, review and prioritise data collected from experts to evaluate aspects for improvement
• Identify the right set of guidelines for UX heuristic prior to evaluating the usability of your website
  

Trainer:
Shushanta Guha, Director, HappyMarketer

Topic

Marketing Analytics: Digital data storytelling and presentation design

• Incorporating narrative in your data reporting to translate data into digestible bite-size insights
• Exploring ways to design data storytelling beyond the use of dashboard
• Identify ways to create captivating data visualisations that could effectively influence business decision making 
  

Trainer:
Sean Valencia, Marketing Strategist, Treasure Data

Topic

SEO for Marketers: Strategies, tactics and trends to boost rankings

• Integrate SEO into your marketing mix that complements and supports other marketing channels
• Determine the right metrics for your organisation to effectively measure and analyse SEO performance
• Explore some of the habits marketers should incorporate into their daily routine to maximise SEO performance

Trainer:
Greg Jarboe, President & Co-Founder, SEO-PR

Topic

Messaging-based automation: Transforming CX across different messaging channels

• Enabling conversational services and experience to transform your customer journey
• Identify ways to use messaging-based automation to champion customer convenience
• Highlighting the importance of customer interactions through AI-powered personalisation
  

Trainer:
Teck Choon Serm, Co-Founder & CEO, Antsomi

Topic

Content scaling: Driving cross-channel variety in creative production

• Maximise creative output and variety with your in-house creative team
• Reimagine creative production for agility and efficiency
• Discover brand success stories on creative automation

Trainer:
Raushida Vasaiwala, General Manager, Celtra, APAC 

Topic

CX Transformation: Redefine customer experience with AI and ML tools

• Unleash the value of AI and ML by analysing data and content in an organisation
• Learn ways to effectively sift through data, and convert it into meaningful insights
• Delivering personalised experiences at scale by exploring how you could leverage AI and ML

Trainer:
Hiro Awanohara, Senior Product Manager & Regional Evangelist, Adobe

Topic

Creatives and media integration: Drive innovation in the programmatic world

• Learning how programmatic creatives fit into overall media strategy and process
• Dynamically personalising creatives at scale based on data strategy
• Achieving business result by exploring the creative possibilities

Trainer:
Travis Teo, Executive Director, Adzymic

Topic

CRM Evolution: Reimagining campaigns with customer-centric marketing

• Leveraging on technology to integrate customer experience at scale
• Operationalise experience delivery across marketing channels and functions
• Embracing on highly-targeted messaging to go beyond campaign creative creation

Trainer:
Venu Mohan, Senior Product Specialist, Freshworks Inc.