Elevating digital agility: How marketing should leverage on the growing relationship with technology & IT services

• Strive for full data density to promote richer relationships with your consumer
• Driving for automation to act in real time and capture the audience’s short attention span
• Moving from discrete customer experiences to a connected consumer experience

Embracing change: everage modern technology to quickly realise competitive advantage

• Empowering your marketing department to embrace and adapt quickly by starting small
• Scaling your digital transformation efforts with the use of data, analytics & AI
• Acting on changes in customer behaviour in realtime to pre-empt their

Screen Break Activity

[Panel Discussion] From isolated data silos to holistic data networks: visualising your customer’s journey map for effective business growth

• Creating a cohesive data flow of your customer’s lifecycle to uncover high impact touchpoints to boost customer acquisition
• Transforming discrete data into richer personalised profiles to provide contextual insights and develop better re-targeting success rates
• Providing real-time analytics to offer deeper engagement with your customer base to maximise lifetime value

Panelist: 
Saurabh Prakash, Global VP Marketing, Millenium Hotels and Resorts, Singapore

Panelist:
Madhav Malhotra, Senior Vice President & Head of Customer Services, Jio, India

Moderator:
Tony Peters, Senior Solutions Consultant, ACQUIA, Asia

Quick fix or Right fix: Key considerations before deciding on outsourcing technology solutions

• Optimising your marketing and operating structure for increased speed in transformation to keep up with market changes
• Increasing transparency of your ROI to better quantify the success of your strategies
• A greater sense of control over the differentiation process to increase brand unique selling points

Screen Break Activity

Securing consumer confidence: Mitigating the risk of data breach with modern data protection.

• Applying data mapping to skim away excess and unnecessary customer data storage
• Focusing your applied analytics to minimise untested and unsupervised algorithms
• Empowering customers to choose to share their data

[Panel Discussion] C-Suite Insights: Boosting your CX team’s agility in fostering company-wide innovation

• Decentralising the specialist role of customer experience and creating instead a center of excellence
• Invigorate the brand economy and increase the lifecycle of the consumer through a journey map
• Automating processes to increase the real-time agility of your company

Panelist:
Haymans Fung, Chief Marketing Officer, Sun Life

Panelist:
Edwin Sugianto, Chief Marketing & Chief Operations Officer, AXA-Mandiri Insurance, Indonesia

Moderator:
Wendy McEwan, Head of Marketing, Knight Frank, Singapore

Lunch Break

End of conference Day 1

Virtual Roundtable: Lead with marketing: Accelerate your business’ customer-centric digital transformation strategy.

• The inevitable necessity for digital-first organisations to thrive in present-day digital-first economies
• Merge human expertise with technological infrastructure to accelerate digital evolution
• Prioritise first-class product content as the foundation of your organisation’s digital strategy

Identify critical metrics to measure digital transformation success

• Streamlining your metrics of measurement to accelerate transformation
• Key considerations when making digital investments
• Securing the top-management buy in for your digital transformation project

Speaker:
Mehdi Shili, Global Digital Transformation Operations Director, Professional Beauty, Coty Inc., Switzerland

Win back market share: Recapturing consumers through social listening tools

• Understanding customer’s pain points in the new normal
• How to optimize your purchase and post-purchase stages
• Creating opportunities to turn disgruntled customers into brand advocates

Speaker:
Devanath Naddan, Business Development Director, Digimind

Screen Break Activity

[Panel Discussion] Audience-based advertising – singling out the perfect moment for effective conversion

• Bridging your CRM with media to create strategies that maximise targeting
• Tapping into the increased video consumption uptime to effectively market to your customers

• Using new technology effectively to boost engagement on social media

Panelist:
Amalia Sarah Santi, Chief Marketing Officer, PT. Paragon Technology & Innovation, Indonesia

Adapt to survive: How leading brands outshine in times of uncertainty

• Working across functions to be able to maximise your sales conversion
• Optimising your spending and creating a focused core within your business objectives
• Powering new digital channels for your brand to maintain digital presence

Screen Break Activity

Services personalisation for an instant connection to your market segments

• The value of context to perform more accurate personalisation marketing campaigns
• Reacting to the customer’s emotional cues in real time at a scale
• Leveraging digital capabilities like AI & ML to succeed in hyperpersonalisation targeting

Speaker:
Alexandra Retif-Gaillard, Vice President Digital Marketing, Signify, Switzerland

[Panel Discussion] Lessons learned towards digital transformation: Striking a balance between customer and management expectations

• Empowering internal stakeholders to bolster external consumer confidence
• Creating scalable projects to prove digitisation success early on
• Practice transparency with customer facing initiatives to earn consumer empathy

Panelist:
Joan Cheong, Director, Digital Wealth Management, Standard Chartered, Singapore

Moderator:
Raymond Siva, Chief Marketing Officer, MDEC, Malaysia

Lunch Break

End of conference Day 2

Industry reset: Fireside Chat with Sir Martin Sorrell (LIVE SESSION)

In an honest, no holds barred 1-on-1 style session, Sir Martin Sorrell will be discussing on marketing and ad world transformation, client shifts and what rebounding from the crisis will look like. We will also be taking questions LIVE from audience members on the changes the industry is facing.

Transition to the next normal: Redefining customer experience to changing consumer context 

• Understanding the changing consumer behaviour in a post-covid reality
• Prioritising the digital experience in order to stand out in a cluttered digital landscape
• Keep a finger on the pulse of consumer sentiments to be able to pivot at speed

Doing more with less: Building a business case for customer-centric investments

• Assessing your customer’s confidence and brand trust in the new normal to understand where your pain points lie

• Increasing social media capabilities to capture the increased screen-time with the audience

• Investing and scaling what already works to maximise outcome

Speaker:
Tony Peters, Senior Solutions Consultant, ACQUIA, Asia

Screen Break Activity

[Panel Discussion] Humanising innovations: Aligning your digital footprint with your brand promise

• Accelerate digital processes to exceed customer expectations and earn brand loyalty
• Evolving customer experience strategies across all channels to adapt to their ever-changing wants and needs
• Diversifying market reach to be the go-to lifestyle brand for the consumer

Panelist:
Craig Wheeler, Group eCommerce Director, Kanmo Group

Panelist:
Rinkesh Shah, Associate Director, Digital Marketing, Cipla

Panelist:
Bim Gutierrez, Head of Digital & eCommerce, Bayer, ASEAN

Panelist:
Kaveri Khullar, VP Regional Consumer Marketing, Mastercard Asia Pacific

Moderator:
Andreas M. Vogiatzakis, Executive Director, AMVPLUS ADVISORY, Malaysia

Elevating customer journey in real time with multi-channel AI tools

• Predicting behaviour and personalising recommendations at scale
• Harvesting consumer sentiments in real time to optimise marketing campaigns
• Presenting the full-funnel experience to your consumers

Screen Break Activity

Taking your loyalty program digital: Engaging your consumers without disruptions.

• Incentivise behaviour that helps improve engagement
• Build rich and rigorous customer profiles to offer relevant rewards
• Create a multi-pronged approach to ensure you’re always front of mind for buyers

[Panel Discussion] Marketing foresight, planning and preparation: Battling unprecedented crisis through customer-centric transformation

• Defining strategic goals with a specific timeline for your digitisation projects
• Empowering your team and advocate for customer-first mindset to develop new processes and innovations
• Building cross-functional teams to create holistic transformations that start with marketing

Panelist:
Ziad Kaddoura, Managing Director, LUSH Cosmetics MENA

Panelist:
Franco Chiam, Digital Transformation & Innovation Head, Daimler, Singapore

Lunch Break

End of conference Day 3

Virtual Roundtable: Future-proofing your business to create a sustainable digital organisation beyond 2020

• Debating the future of work and how the model has changed due to this global crisis
• The importance of agility in planning for the future of businesses
• Key areas of consideration when strategising digital investments for an organization