Speaker’s Profile

Trip.com_Joanne-Heggie

Joanne Heggie

Head of Marketing
Trip.com, Oceania

Joanne Heggie joined Trip.com in December 2017 to serve as Head of Marketing for Australia. Prior to this, she managed the Social Media team for the Flight Centre Travel Group, Australia’s largest travel retail group. Preceding this, Joanne was based in London leading the Social Media team for Benefits Cosmetics and the Digital Marketing Manager for ghd Hair.
Her extensive experience in the industry and digital marketing brought her to Trip.com, a young OTA where she is leading the effort to bring a wide range of travel products, award-winning app experience and world-class service to Australian and New Zealand customers.

Ms. Heggie is a graduate of James Cook University in Cairns, where she earned a Bachelor of Business, double majoring in Marketing and International Business.