Driving robust growth with marketing analytics with an agile data strategy

• Integrating an agile data strategy that produces actionable insights beyond deployment of analytics technology
• Identify ways to support the growing demand for actionable data with the lack of digital talents
• Align business goals and the evolving market with an agile approach in data discovery

Speaker:
Luiz Barros, Global Marketing VP, Data & Media, Anheuser-Busch Inbev, US

Programmatic advertising: Leveraging AI for effective ad placement at a lower cost

• Integrating the mapping of ad viewing metrics with user data for an efficient ad placement
• Delving into how AI improves the scalability and precision of digital ad buying
• Enable efficient media spending by integrating AI to your advertising ecosystem 

Screen Break Activity

[Panel Discussion] Data transparency: Future-proof your marketing tech stack by managing and owning your data

• Safeguarding data in an era of security breaches and growing customer distrust
• Explore the need for data ownership as stringent data regulations are imposed
• Best practices to ensure quality of data for better decision-making across your organisation

Panelist:
Vikram Karthick, GM – Digital & Operations, Mahindra Group, India

Panelist:
Aliya Ahmed, Head of Digital Communications & Customer Insights, United Bank Limited, Pakistan

Unlocking the power of digital analytics to personalise at scale

• Leveraging marketing analytics to enable mass personalisation that delivers value to business
• Addressing the organisational disconnects that obstructs efficient personalisation
• Maximise the potential of data and evaluating how brands could prioritise data primed for personalisation

Speaker:
Sylvia Xie, Director of Global Digital, Analytics and Insights, Benefit Cosmetics (LVMH), US

Screen Break Activity

Marketing budget optimisation: Fulfilling the big promise of marketing analytics

• Integrating Digital analytics and online behaviour to your marketing strategy
• Learn how you could allocate the right resources in a timely manner with marketing analytics
• Leveraging marketing mix modelling for digital and traditional media to find the right budget allocation with a dynamic regression model

[Panel Discussion] Pricing optimisation: Leveraging consumer insights to establish value-based pricing strategy

• Integrating consumer’s value into your pricing strategy to drive growth
• Adopting a data-driven pricing strategy to effectively maximise profit margin
• Leveraging Big Data to assess and analyse consumer sentiment in the rapidly growing multi-channel complexities

Panelist:
Surjit Swain, Head of Analytics, Coca-Cola, Asean

Lunch Break

End of conference Day 1

Driving marketing growth: Leveraging analytics to deliver impact

• Adopting data-driven decision making within your organisation beginning with digital marketing
• Evaluating the benefits and importance of practicing data-driven decision making in this digital age
• Create an efficient decision-making process with business intelligence

Speaker:
Ryan Den Rooijen, Group Head of Data & Analytics, Chalhoub Group, UAE

Data democratisation: Leveraging on AI to feed profitable insights back to business in real time

• Fostering a data-driven culture within the organisation to establish an agile business
• Overcoming data silos within the organisation to maximise productivity within your organisation
• Practicing a fail-fast system with real-time insights to establish an agile business

Speaker:
Tom Treanor, Vice President of Global Marketing, Treasure Data

Screen Break Activity

[Panel Discussion] Understanding and surviving a cookie-less world for effective consumer targeting

• Examining the landscape of digital marketing as Google phases out third-party cookies by 2022
• Exploring alternatives to third-party cookie targeting in advertising
• Evaluating benefits of the increasing reliance on first-party data to drive long-term growth

Panelist:
Shaily V, Head of Data & Marketing Analytics, Emaar, UAE

Panelist:
Neha Chohan, Director of Digital Marketing & eCommerce, MoneyGram International Inc, APAC, EMEA

Panelist:
Juliana Chu, Director of Digital and analytics, Kimberly-Clarks, APAC

Moderator:
Ben Wightman, Head of Data & Analytics, Wunderman Thompson, Singapore

Monitoring customer’s online behaviour using marketing intelligence to drive lead conversion

• Driving consumer retention rate through sentiment analysis
• Personalising marketing strategy with purchasing behaviour data to enhance consumer engagement
• Delving into emerging market trends and new opportunities with consumer behaviour data

Screen Break Activity

The need for speed: Integrating real time insights into your Agile strategy

• Effectively conducting competitive analysis at speed
• Optimising marketing campaign strategies at speed to maximise its impact
• Predicting the changing trends at speed to stay ahead of the curve

Speaker:
Rahul Chowdhury, Director, Marketing – Digital and Performance, RB, US

[Panel Discussion] Breaking the myth: Fostering trust in data for a successful data transformation

• Identify ways brands could overcome the data analytics trust crisis
• Maximising campaign ROI with data-driven decision making
• Examine how you could successfully deploy data-driven digital marketing strategies

Panelist:
Mint Kaewmanorom, Head of Marketing Analytics and Campaign Operations, True Digital Corporation, Thailand

Panelist:
Reico Ng, Head of Data – Digital Marketing, Gojek, Indonesia

Panelist:
Asha Johnson, Global CIO Data Analytics, GE Healthcare, India

Moderator:
Sachin Tonk, Director Data, Advanced Analytics and Privacy, Standard Chartered, Singapore

Lunch Break

End of conference Day 2

Succeeding in the next normal: Aligning your data and organisation goals to adapt the latest market dynamic

• Addressing the immediate challenges and changes in consumer behaviour that may outlive the COVID-19 crisis
• Mapping out your data journey into the next normal
• Accelerating digital transformation in the next normal with data-driven innovation

Speaker:
Dr. Natawat Saigosoom PMP, SVP Data Science & Analytic, Frasers Property Limited, Thailand

Protecting brand legacy by defeating ad fraud with Big Data Measurement

• Addressing the disastrous impact posed by ad fraud
• Overcome and minimise the risk of ad fraud to drive successful campaigns
• Leveraging Big Data Measurement to effectively identify signs of ad fraud to prevent losses

Screen Break Activity

[Panel Discussion] Predictive & Embedded Analytics: Extracting the right information to tailor the best content for customers

• Assessing historical data to optimise digital campaigns for marketing success
• Integrating innovation with marketing strategies based on business objectives
• Overcoming the lack of data literacy within the organisation with embedded analytics

Maximising data ROI: Aligning data strategy and business strategy to drive growth and profitability

• Discussing the need to iterate data strategy according to the changing consumer sentiment
• Identify ways to capitalise analytics by establishing a business goal-centric data strategy
• Exploring practical ways to navigate the complexities in the data-centric digital era

Screen Break Activity

Data-driven business initiatives: From data to actionable insights and business execution.

• Breaking down data to synthesise actionable insights for business decisions
• The value of deep data to create immediate takeaways for your marketing strategy
• Measuring campaign success through compelling and comprehensive KPIs

[Panel Discussion] Addressing the privacy paradox: Balancing data privacy and hyper-personalisation

• Bridging the divide between user data privacy and the growing demand for personalisation
• Addressing the misconceptions of the privacy paradox
• Creating a symbiotic opportunity between data and personalisation amongst the heightened data privacy

Panelist:
Puneet Kaur, Head of Data Science Loyalty, Visa, Singapore

Panelist:
Manoj Wadhwa, Associate Director of Cybersecurity, EY, Singapore

Panelist:
Edward Tay, Chief Executive Officer, Sistema Asia Capital, Singapore

Panelist:
Ranganathan Somanathan, Chief Executive Officer, Omnicom Media Group, Singapore

Lunch Break

End of conference Day 3

Post-conference Virtual Roundtable (By invitation only)

The growing intersection between marketing operations and analytics

• Evaluating and analysing the need for data-driven decision making within marketing operations
• Discuss the growing need to optimise marketing-IT collaboration
• Examine how brands could successfully integrate analytics into marketing operations