Embracing the new post-crisis norm: Evolving your digital presence to drive growth

• Evaluating portfolio of opportunities to expand businesses in the digital age
• Creating a comfortable path for customers to access products with new digital offerings
• Using automation to reflect current trends on marketing strategies

Scaling e-commerce creativity: How to engage and convert customers by boosting creative volume and variety

• Achieving robust and automated creative production to seed products across digital channels
• Bridging the gap between the content your brand needs and business goals you aspire to achieve
• Exceeding customer expectations by integrating the latest trends to cut through the noise

Speaker:
Raushida Vasaiwala, General Manager, Celtra, APAC

Screen Break Activity

[Panel Discussion] Mobile security: Safeguarding your consumer data from fraud

• Understanding the needs for digital marketers to keep security top-of-mind
• Leveraging on social medias as a valuable monitoring tool for tracking real-time references
• Reducing risks and vulnerabilities by utilising “smart” fraud detection tools

Panelist:
Venkatesh Subramaniam, Global Chief Information Security Officer, Olam International, India

Measuring the value of performance metric to maximise return on ad spend (ROAS) in an anti-ad culture

• Examine ways to use conversion value to calculate ROAS and optimise your spending
• Gather and evaluate insights on your spending to ensure profit is maximised
• Evolve business models and pricing to place focus on driving business performance

Screen Break Activity

O2O strategy: Driving consumer engagement at both ends of the funnel with TikTok 

• Leveraging the burgeoning digital platform to enhance brand awareness
• Examining ways to drive foot traffic and offline sales with TikTok
• Deep diving into the secrets of IKEA shopping centres successful partnership with TikTok

[Panel Discussion] Digital-first content strategy: Cultivating a unified customer insight by bringing together the product & digital marketing teams

• Enabling open access to data can empower data-savvy teams
• Slotting digital marketing in teams to create fluid collaborations across platforms
• Simplifying tasks in campaign creation by maintaining consistency in tone-of-voice

Moderator:
Jeremiah Su, Director of Communications, CVP Group

Panelist:
Burcu Turel, Marketing Director, Head of Campaigns & Demand Generation, Ericsson, Singapore

Lunch Break

End of conference Day 1

Driving towards PPC automation to measure successful results with contextual and demographic targeting

• Understanding ways PPC automation can speed up your path to achieve higher ROI
• Extracting high performing data insights for strategic decisions to speed up bid optimisation efforts
• Maximising PPC efficiency by streamlining your bidding operations for the best ad placement

Tackling zero-click searches: Exploring new metrics to drive clicks and customer engagement

• Assessing how brands should optimise their SEO strategy on featured snippets
• Identify key metrics for successful keyword research
• Conducting keyword-driven-testing to effectively reduce cost

Screen Break Activity

[Panel Discussion] Overcoming the challenges in an increased anti-ad world

• Using consumer data to craft relevant ads and cater to specific consumers
• Converting consumers’ critics into market segments by hyper-targeting products to customers
• Activating segmentation through storytelling to capture targeted audience’s attention

Moderator:
Adrian Toy, Director, Neon Leaders, Hong Kong

Panelist:
Bayu Sakti, SVP Head of Digital and Online Marketing, Bank Danamon, Indonesia

New Retail: Exploring strategies of future retail operations for product launches

• Driving conversions by embracing fintech in the footprint of retail
• Enable experiential customer experiences to attract footfall traffic
• Capitalising on online fan communities to maximise retail conversions

Speaker:
Kestrel Lee, Executive Creative Director & Digital Strategist, Advisory member to WARC Rankings, China

Screen Break Activity

Transitioning to E-commerce: Transforming into a long-term digital retail landscape

• Understanding how COVID-19 disrupted the entire consumer and retail landscape
• Optimise data strategy on E-commerce platforms to monitor marketing performance and consumption.
• Integrating B2B commerce strategies at speed due to the rapid shift in demand

Speaker:
Marc Palomeque, General Manager eCommerce, RB, US

[Panel Discussion] Unlocking the human element on e-commerce channels in a digital-first world

• Supercharging on AI to enable smoother channel integrations and reinforces customers’ expectations for more predictable experiences
• Using human touch on all critical touchpoints that will create an integrated experience to exceed customers’ expectations
• Bringing the power of human relationships into the entire digital and brand experience

Panelist:
Matthew Gain, SVP, Head of Audible, Amazon, APAC

Panelist:
Shady Ramadan, Head of Product – Carrefour eCommerce, Majid Al Futtaim, UAE

Speaker:
Raushida Vasaiwala, General Manager, Celtra, APAC

Lunch Break

End of conference Day 2

E-payment: Leveraging digital marketing to increase digital wallet usage

• Warranting highly secure & robust data encryption in online payment systems
• Increasing payment functionality to enhance user experience
• Assessing how Covid-19 has driven the e-payment industry

Panelist:
Alexander Tan, VP of Product Innovation & Partnerships, NETS, Singapore

Maximise your traffic and conversion rate through SEO & CRO

• Optimising the integration of SEO and CRO to drive traffic growth
• Identifying the pitfalls of disconnect between SEO and CRO
• Exploring key benefits of combining SEO and CRO to e-commerce sites

Screen Break Activity

[Panel Discussion] Mobile marketing: Evaluating the current state of automation and innovation

• Adopting automation by segmenting customer data accurately to create a personalised communication
• Turning mobile marketing into a multi-channel discipline
• Looking into the current dynamics of mobile marketing

B2B online marketplace: Position your brand value proposition through hyper-segmentation

• Using web store personalisation functionalities through segmentation to offer a targeted communication
• Tackling the biggest disruption of innovating and serving products in better ways to serve their business and stand out among their competitors
• Breaking into the B2B business by having a greater business predictability by embedding analytics tools for better forecasting and planning

Screen Break Activity

The economics of influencers: Going beyond immediate ROI to measure and identify the success of social campaigns

• Managing expectations with requirements and content deliverables
• Keeping up with ROI by leveraging maximum with each partnership
• Navigating social media with the evolution of influencers

[Panel Discussion] Social commerce: Predicting the future of social commerce

• Creating a frictionless social shopping experience by initiating a new digital storefront that enables quick pay for shoppers
• Capitalising on product demand by increasing intent and excitement to customers
• Emphasising on social selling strategy by focusing on social media as promising digital platform

Moderator:
Anson Bailey, Head of Technology, Media & Telecoms, Hong Kong, Head of Consumer & Retail, ASPAC, KPMG

Panelist:
Flora Hu, Head of eCommerce Asia, Carlsberg Group, Hong Kong

Panelist:
Anil Gautam, Managing Director, DHL E-Commerce, Malaysia

Lunch Break

End of conference Day 3

Post-conference Virtual Roundtable (By invitation only)

EComm and Mobile UX: Utilising user research and testing to build more powerful experiences, products and marketing campaigns

• Creating positive impressions by emphasising the key areas on products
• Creating buyer personas to visualize and better understand customers’ need
• Inserting positive emotional experience that motivates users to take prescribed actions