Speakers

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Caitlin Nguyen

Head of Digital and Customer Engagement, Established Pharmaceuticals

Abbott

Tay Yan Long

Head of Martech and Experimentation

Changi Airport Group

Gourab Kundu

Head of Digital Growth

Citi Wealth, Asia South

Shermaine Wong

Chief Executive Officer and Co-Founder

Cult Creative

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Siddhartha Varma

Marketing Director Asia Pacific and India

Ducati Motor Holding, Thailand

Natalie Que

Chief Information Officer / Chief Data and Digital Officer - Southeast Asia and North Asia

Kenvue

Srihari Puthanveettil

Assistant Vice President (Digital and Data)

Mandai Wildlife Group

Henry Christian

Head of Loyalty and Customer Digital Transformation

Metro Singapore

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

Chen Peng

Chief Executive Officer

minden.ai

Sutowo Wong

Director, Health Analytics Division

Ministry of Health Singapore

Evelyn Pang

General Manager

Moderna Biotech Singapore

Neil Patel

Co-Founder

NP Digital

Amresh Kumar

Director of Sales for Southeast Asia

Nexxen

Angel Lo

Head of Customer Experience APAC

Olympus

Jayss Rajoo

Director of Marketing and Innovation

Pizza Hut

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

Sylvia Ong

General Manager, Head of Marketing and Consumer Insights, Tissue and Personal Care

RGE

Piyush Rajpal

Strategy Director

Schneider Electric

Julien Dahmoun

Head of Digital Marketing

StarHub

Kok Pooi-San

APAC Regional Marketing Director

Wingstop International

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni

Senior Journalist

MARKETING-INTERACTIVE

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Caitlin Nguyen

Head of Digital and Customer Engagement, Established Pharmaceuticals

Abbott

Caitlin Nguyen is an expert in growth marketing and change management with over 25 years of experience in APAC, Europe, and the United States. She specialises in digital business transformation in developed and emerging markets, delivering key organisational transformation capabilities such as digital business models, online and omnichannel commerce development, digital marketing, D2C, D2B2C, and B2B. She has led digital and marketing transformation for brands such as Abbott, Philips, Sanofi, Fonterra, Unilever, Heineken, Coca-Cola, among others.

Currently leading digital and customer engagement in pharmaceuticals, Nguyen is also an advisor for tech startups and non-profits.

Tay Yan Long

Head of Martech and Experimentation

Changi Airport Group

Tay Yan Long is the head of martech and experimentation at Changi Airport Group, where he leads the transformation of how the world’s best airport connects with travellers through intelligent, data-led engagement. With a passion for solving complex marketing challenges at the intersection of strategy, data, and creativity, Tay has been instrumental in shifting the organisation from traditional broadcast communications to hyperpersonalised marketing at scale.

He has co-developed strategic marketing use cases that have driven measurable business outcomes – tripling campaign throughput, improving engagement rates by double digits, and enabling more relevant and timely customer experiences across channels. Tay’s leadership extends to building high-performing teams and designing scalable martech ecosystems that transform customer signals into real-time, context-rich interactions.

Gourab Kundu

Head of Digital Growth

Citi Wealth, Asia South

Gourab Kundu is the head of digital growth for Citi Wealth Asia South. In this role, he and his team are responsible in driving the digital transformation agenda for wealth, commercialisation and usage of all digital assets, driving commercialisation, and delivering best-in-class experiences to their clients.

Shermaine Wong

Chief Executive Officer and Co-Founder

Cult Creative

Shermaine Wong brings over a decade of experience in branding, communications, and marketing. As a dynamic leader in the creative industry, she has gained extensive experience in planning and executing large-scale events for global luxury brands such as Cartier, H&M, Sulwhasoo, Walt Disney Studios, Procter & Gamble, and Airbnb. She holds a degree in mass communication from RMIT University in Australia and founded her own event management company, Tish Events, before co-founding Cult Creative in 2020.

Her leadership at Cult Creative has been instrumental in the platform’s success, securing over RM500,000 in seed funding from The Hive Southeast Asia. Wong’s innovative approach has helped Cult Creative gain recognition for bridging creativity and commerce, mainly through initiatives like Brand Strat Summit, which promotes collaboration and innovation among brands, agencies, and content creators across Southeast Asia.

Her expertise in immersive brand experiences and creative commerce continues to inspire audiences and drive innovation in the industry. With over 10 years of experience in branding, event management, and immersive brand experiences, Wong has established herself as a significant figure in both the creative and business worlds.

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Tony Ng is the founder and creative director of DigiSalad, an award-winning digital agency specialising in user experience (UX), user interface (UI) design, and digital transformation. With over 18 years of experience in the digital landscape, he has led his team to create innovative digital solutions for brands across APAC, earning recognition including Agency Leader of the Year in 2023.

Ng’s expertise spans from designing intuitive user experiences to implementing comprehensive digital ecosystems that break down traditional departmental silos. His philosophy centres on creating digital solutions that seamlessly integrate technology with human-centred design principles.

Siddhartha Varma

Marketing Director Asia Pacific and India

Ducati Motor Holding, Thailand

With over 10 years of experience in the automotive industry, including over six years working as the marketing director for Ducati Asia Pacific and India, Siddhartha Varma brings a wealth of expertise to every endeavor he undertakes. His tenure includes a robust background in marketing and brand management, encompassing social and digital directives as well as leading the brand’s strategic development. He is extremely proficient in crafting impactful public relations narratives that enhance the company’s overall international footprint. Varma orchestrates large-scale experiential events across 18 countries, solidifying Ducati’s global brand presence and fostering meaningful connections with enthusiasts worldwide. His career is a testament to his steadfast dedication for motorcycles with the commitment to achieving significant global impact.

Natalie Que

Chief Information Officer / Chief Data and Digital Officer – Southeast Asia and North Asia

Kenvue

As a chief information and digital officer, Natalie (Natz) Que builds world-class teams, high-performance cultures, and mission-critical capabilities for the world’s leading companies through people, process, data, and technology. She excels in delivering high-impact initiatives in full alignment to corporate objectives, delivering more profitable businesses and leading her teams to win in the most competitive marketplaces.

A dynamic leader with more than 23 years of global experience in various industries, Que led several successful digital transformations across technology, beauty, food manufacturing, and healthcare, with results that drive real business outcomes and are recognised as best-in-class both internally and externally.

Que is a passionate people developer, with focus to develop next-generation of technology talents and women and children empowerment. She actively teaches in her son’s school and volunteers in NGOs to bring her causes to life.

Srihari Puthanveettil

Assistant Vice President (Digital and Data)

Mandai Wildlife Group

From investment banking tech to 15+ years of unlocking insights no one knew they needed, Srihari Puthanveettil now turns numbers into narratives at Mandai Wildlife Group—spreading the message of conservation one data point at a time. Equally curious about Martech and the “enablers” that transform insights into action, he is striving to ensure that analytics doesn’t stop at a report or dashboard without any measurable outcomes.

Henry Christian

Head of Loyalty and Customer Digital Transformation

Metro Singapore

Henry Christian is a loyalty and CRM leader with over 15 years of experience in designing, building, and scaling impactful customer loyalty programs across diverse industries, including retail, finance, airlines, and e-commerce. Currently the head of loyalty and customer digital transformation at Metro (Private) Limited, Christian has a proven track record of driving customer retention and growth through data-driven strategies.

He has notably designed and managed some of Asia’s largest loyalty programs, such as Link Rewards (Singapore), MAPCLUB (Indonesia), and GoTo Group Loyalty (Indonesia). With a unique background spanning both running award-winning loyalty programs and independent consulting, Christian offers a well-rounded perspective on creating financially sustainable systems that foster strong customer-business relationships. A recognised thought leader, Christian frequently shares his insights at global events and on LinkedIn.

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

Carolyn Wishnowski is a seasoned branding, loyalty, and marketing leader with over 24 years of experience across hospitality, lifestyle, and healthcare sectors. As vice president of global branding, marketing and loyalty at Millennium Hotels and Resorts, she leads the group’s global brand strategy, integrated marketing, public relations, strategic partnerships, and loyalty operations across an international portfolio.

Since joining Millennium in 2023, Wishnowski has led the revitalisation of the MyMillennium loyalty program, launched integrated F&B and lifestyle campaigns, and strengthened brand visibility and engagement across key markets. She was promoted to vice president in 2025 in recognition of her strategic leadership and commercial impact.

Her previous roles include leading marketing communications at voco Orchard Singapore, and senior leadership positions at Starwood Hotels and Resorts, Ramsay Sime Darby Health Care, and DreamUs Group. Wishnowski brings deep expertise in loyalty strategy, brand storytelling, and guest experience—and shares insights on these topics at industry events and leadership forums.

Chen Peng

Chief Executive Officer

minden.ai

Chen Peng is the chief executive officer of minden.ai, a technology venture behind yuu Rewards Club – one of Singapore’s leading loyalty coalition programmes with over two million members to date.

A seasoned expert with over 20 years of experience, Chen’s career has been dedicated to building and refining loyalty programmes across Southeast Asia. Before leading minden.ai, Peng established and scaled SessionM (a Mastercard company) in APAC, growing it into the region’s leading loyalty technology provider for brands such as Central Group, Tesco Lotus, yuu Rewards Club, and Starbucks.

Earlier, Chen served as general manager for Aimia in Asia – then the world’s largest loyalty company – where he managed programmes for major brands including Standard Chartered Bank, ExxonMobil, P&G, Samsung, Shangri-La Hotels, China Southern Airlines, and PCCW.

Under Chen’s leadership, minden.ai continues to redefine loyalty marketing through data, AI, and technology, powering impactful programmes like yuu Rewards Club in Singapore.

Sutowo Wong Director, Health Analytics Division
Ministry of Health Singapore

Sutowo Wong is the director, health analytics division at Ministry of Health (MOH) Singapore.

He leads a team of data scientists, statisticians and economists in applying artificial intelligence (AI), machine learning (ML), operations research, systems modelling, geospatial analytics, forecasting, econometrics, visualisation and primary research in support of MOH’s priorities in policy formulation and review, service planning and operations. He is also responsible for leading capability development, publication, and outreach regarding data analytics and AI in MOH.

Prior to his role in MOH, he was in various analytics leadership roles in management consulting with experience across various domains such as customer, fraud/risk, HR and operations. He worked with organisations in public service, healthcare, pharmaceuticals, CPG, retail, telco, banking, insurance, energy, airlines and hospitality in Southeast Asia, China, India and Japan.

Evelyn Pang

General Manager

Moderna Biotech Singapore

Evelyn Pang is the general manager of Moderna Singapore, where she leads one of the world’s most innovative biotech companies at the intersection of science, digital transformation, and public health. With progressive experience across Asia, she has held senior leadership roles in marketing, strategy, commercial operations, and consulting at global healthcare organizations including Abbott, AbbVie, Sanofi, L.E.K. Consulting, and Zuellig Pharma.

Pang has pioneered digitally driven physician-patient engagement models, led blockbuster launches across multiple therapeutic areas, and built regional teams that deliver brand excellence across 13 Asian markets. She has a proven track record of building high-performing teams and navigating complexity, shaping brand advocacy and trust during times of rapid change and transformation.

At Moderna, she champions purpose-driven innovation and cross-industry collaboration, transforming how healthcare is delivered and experienced. Her perspective on the evolving role of marketers in the AI era is grounded in strategic clarity, collaborative leadership, and a belief that amidst algorithms and automation, authenticity and human connection remain the most powerful drivers of impact and meaningful engagement.

A passionate mentor to health tech innovators and future healthcare leaders, Pang brings curiosity, purpose, and grace to every conversation she leads and learns from.

Neil Patel

Co-Founder

NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Amresh Kumar

Director of Sales for Southeast Asia

Nexxen

Amresh Kumar serves as director of sales for Southeast Asia at Nexxen, where he drives strategic partnerships and revenue growth across the region. He has diverse expertise in account management and leadership in advertising and digital media, bringing deep knowledge of programmatic advertising, content marketing, and cross platform campaign management.

Dr. Angel Lo

Head of Customer Experience APAC

Olympus

Dr. Angel Lo is the head of customer experience APAC at Olympus, bringing extensive leadership experience in digital transformation, customer experience, commercial excellence, and strategic expansion across the Asia Pacific region. She has held senior roles in leading multinational companies across the biotech, medtech, high-tech, and manufacturing sectors, where she has driven impactful change in highly regulated and fast-growing environments.

Dr. Lo has successfully led the setup of new offices, service centres, and warehouses across multiple APAC markets, and played a pivotal role as an advisor and stakeholder in shaping distributor and direct sales strategies. A passionate and transformational leader, she is committed to building high-performing, engaged teams and delivering exceptional customer experiences at scale.

Jayss Rajoo

Director of Marketing & Innovation

Pizza Hut

Jayss Rajoo, an accomplished marketer with 20+ years of diverse business acumen, excels in commercial management, strategic marketing, and brand innovation. A trailblazing entrepreneur, Rajoo pioneered patented packaging designs, fostering unique brand identities. Rajoo thrives on unorthodox thinking, leveraging digital trends and pop culture to spark conversations. She notably propelled Pizza Hut as Singapore’s pioneer consumer brand to integrate AI into campaign creatives.

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

Aashay Shah, is the brand marketing and media director at Procter & Gamble, currently leading Pampers and SK-II. He has a 12-year track record of turning around businesses in JAPAC. His extensive skills and experiences involve developing trusted products and communication strategies that yield positive outcomes for consumers, the company, and the community.

Sylvia Ong

General Manager, Head of Marketing and Consumer Insights, Tissue and Personal Care

RGE

Sylvia Ong is a dynamic and passionate leader with close to 15 years of experience across global and startup environments, including Procter & Gamble and the Pre-Series B F&B tech startup, Oddle. She currently brings her expertise to VIPSHOP 唯品会, a NYSE-listed Chinese e-commerce company, where she is part of the founding team spearheading its expansion in Southeast Asia.

With a strong track record in shaping business strategies, leading global campaigns, reviving underperforming segments, and driving profitable growth in new markets, Ong combines commercial acumen with hands-on execution. She is also a firm believer that people are a company’s greatest asset and is deeply involved in talent development initiatives, championing efforts to attract, nurture, and grow high-potential teams.

Piyush Rajpal

Strategy Director

Schneider Electric

Piyush Rajpal is an experienced business-to-business marketeer who delivers high-performance business outcomes and values dedication, excellence, and humour. He has worked across multiple marketing disciplines and brings unique perspectives from the industrial automation world. With nearly 20 years of extensive experience, his expertise spans across portfolio management, product vision, business leadership, and strategic marketing.

Beginning his career as a sales executive, Rajpal expanded across leadership assignments in South Asia, followed by East Asia, and now leads a worldwide task based in Singapore. Among his notable contributions, he has been an active member of many marketing societies across virtual CXO communities and, drives discussions around digital transformation, and ignites thoughts with his renowned writings in public and private domains.

He is now the strategy director at Schneider Electric, where he leads the global strategy function for the Industrial Automation Business Unit in Singapore.

Julien Dahmoun

Head of Digital Marketing

Starhub

Julien Dahmoun is the head of digital marketing at StarHub, where he leads a multidisciplinary team spanning SEO, digital advertising, and social media to drive growth across the company’s suite of consumer products and services. With over a decade of experience in performance marketing, he brings a highly analytical and strategic mindset to the ever-evolving digital landscape. Known for his didactic approach and strong business acumen, he has a proven track record in customer acquisition, lifecycle value expansion, and full-funnel campaign execution.

Kok Pooi-San

APAC Regional Marketing Director

Wingstop International

Kok Pooi-San is a senior marketer and innovator with over 20 years’ experience leading brand growth, category expansion, and market transformation across Asia Pacific. As APAC regional marketing director at Wingstop International, she focuses on building brands that connect deeply with local markets and drive sustainable growth across diverse regions including Greater China, North Asia, South-East Asia, and the Pacific.

Throughout her international career, Kok has shaped the launch of new categories, repositioned brands for long-term relevance, and built regional marketing ecosystems that deliver measurable business outcomes. Her leadership style combines strategic rigour with cultural empathy, enabling her to build strong internal and external partnerships across complex, fast-changing environments.

Recognised for her ability to navigate both global ambitions and local realities, Kok brings a sharp commercial focus, cross-cultural expertise, and a commitment to growing international brands—bringing along the people behind the brands with clarity and purpose. She believes strong brands are built not just on products, but on trust, relevance, and leadership that empowers teams across borders.

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

A’bidah Zaid Shirbeeni

Journalist

MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni is a journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal.

Before her foray into the world of marketing, A’bidah was an entertainment journalist. Her knack for storytelling led her to interview some of Hollywood’s most illustrious figures such as Harrison Ford, Chris Evans and Scarlett Johansson, and brought her audience closer to the stars.

Beyond the headlines, you’ll likely find her soaking up the sun by the pool or unwinding at home with a captivating movie.