2021 Speakers - Digital Marketing Asia 2022

DMA 2021 Speakers

Chitkala Nishandar

Director, Marketing Centre Asia

Tony Fernandes

Chief Executive Officer

AirAsia Group

Karin Zulkarnaen

Chief Marketing Officer

Allianz Indonesia

Samiha Alam

Head of Agency Partnerships

AppsFlyer

Michelle Yang

Marketing Director

Benjamin Barker

Anupong Tasaduak

Vice President Data & Digital Marketing

Big C Supercenter PLC

Erita Santosa

Head of Digital

British American Tobacco Indonesia

Rachmat Kaimuddin

Chief Executive Officer

Bukalapak

Guillermo Hermosillo

Global Innovation Director

Burger King

Derek Tan

Chief Brand Officer

Carsome

Raushida Vasaiwala

General Manager, APAC

Celtra

Devam Saxena

Vice President & Group Head of CRM

Central Group, Thailand

Christina Lim

Principal

Chrisspeak Pte Ltd and Affiliated faculty, SMU Lee Kong Chian School of Business

Christy Ng

Chief Executive Officer

ChristyNg.com

Calum Russell

Director of Digital Marketing & Media APJC

Cisco

Vincent Ong

Senior Vice President, Marketing APAC

Club Med

Yves Briantais

Vice President Marketing APAC

Colgate-Palmolive

Peter Bakker

Chief Executive Officer, Partner

Contrend

RICHARD JONES

CHIEF TECHNOLOGY OFFICER, PARTNER

Contrend

Hamish Thrum

Senior Director Myopia, APAC

CooperVision

Nicole Miller

E-Commerce Marketing Head

Del Monte Philippines

Martin Dowson

Interim Design Executive & Design Leadership Coach

DesignForward

Mohit Gupta

Head of Marketing & Social, APAC

Deutsche Bank

Rupen Desai

Global Chief Marketing Officer

Dole Sunshine Co.

Alvin Neo

Chief Customer & Marketing Officer

FairPrice Group

Idan Haim

Vice President, Growth & Marketing

foodpanda

Mazen Mroue

Former Head of Global Digital Media & Martech from

FrieslandCampina

Dawn Jeremiah

Vice President, Marketing & E-commerce, Asia

Go City

Roger Sowerbutts

Senior Vice President of Global Sales & Marketing

Go Instore, an Emplifi company

Seong Yee Teoh

Marketing Director

GRIT Search

Ksenia Martella

Global Marketing Director

H&H Group

Andrew Yin

Head for Digital Marketing, E-Commerce & New Retail, Asia

Hasbro

Jessica Tan

Director of Digital Marketing & Content

Hilton
(Malaysia, Philippines
& Vietnam)

Sheila Paul

Chief Marketing Officer

Home Credit Philippines

Foo Siew Ting

Chief Marketing Officer, Greater Asia

Richa Goswami

Global Head of Customer & International, Wealth & Personal Banking

HSBC

Cathy Song Novelli

Senior Vice President, Marketing & Communications

Hubilo

Saurabh Patel

Group Head of Marketing

IHH Healthcare

Linggajaya Budiman

Senior Vice President, Group Head of Marketing, Product/Solution & Channel Management

Indosat Ooredoo

Damien Cummings

Chief Digital Strategy & Leadership

Institute of Systems Science, National University of Singapore

William Firman

Managing Director

IUIGA Indonesia

Ashton Lee

General Manager of Strategic Partnerships & Growth, Marketing

JD.com

Bertrand Mesplede

Executive Director, Global Marketing

JLL Technologies

Adam W. Cowlishaw

Marketing & Connected Commerce Head

Johnson & Johnson

Samantha Allen

Head of Digital Customer Touchpoints

Jollibee Foods Corporation

Sanjib Bose

Marketing Director (Chief Marketing Officer), Southeast Asia

Kellogg Company

Brad Johnson

Business Director

KPMG

Chris Pok

Chief Executive Officer

KrisShop

Rachel Tan

Head of Digital & E-commerce, LUXE

L’Oréal

Kenneth Stern

Chief Executive Officer

Lamudi Philippines

Charlie Russell

Senior Product Marketing Manager

Layer0 by Limelight Networks

Moony Li

Executive Vice President, Lazada Marketing Solutions

Lazada Group

Zeeshan Khan

Head of Marketing

Legoland Malaysia

Dione Song

Chief Executive Officer

Love, Bonito

Avis Easteal

Regional Head of Consumer

LUXASIA

Vincent Ruaz

Deputy Director, Brand & Digital Marketing

Marilyn Wang

Chief Marketing Officer

Manulife Vietnam

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Sorin Patilinet

Global Marketing Insights Director

Mars

Annie Urwin

Vice President, Product Management

Mastercard

Rustom Dastoor

Senior Vice President, Head of Marketing & Communications, APAC

Mastercard

Christopher Fun

Team Lead, Mediacorp Socialhub

Mediacorp

Nikhil Rao

Senior Director of Marketing

Mondelēz International

David Harling

Chief Marketing Officer, APAC

MoneySmart Group

Pranav Joshi

Global Head, Experience Design

MSD Pharma

Jessica Setiawan

Marketing Director

Multi Bintang Indonesia (Part of the HEINEKEN company)

Mohd Aqief

Managing Director

Naelofar

VENAIG SOLINHAC

SENIOR VICE PRESIDENT & CHIEF MARKETING OFFICER – PURPOSE BRANDS

OLAM INTERNATIONAL

Tim Johnston

Senior Marketing Director, APJ

ON24

Jan Harling

Global Media Director

OPPO

Vishi Rajvanshi

Head of Merchant Performance Analytics, Growth Marketing

PayPal

Lee Shing Lam

Head of E-commerce

Phoon Huat

Alexandra Vogler

Senior Director & Head of Marketing, P&G E-business, Asia, Middle East & Africa

Procter & Gamble

Ryan Thoo

Director, Consumer Marketing

PropertyGuru Group

Nidhi Prakash

Director, Global Digital Marketing

Razer Inc.

Angeli Beltran

Director, Transformation & Special Projects, eRB

Reckitt

Rajiv Rai Singh

Vice President, Global Marketing

Reebelo

Afnan Zafar

Head of Integrated Marketing, Digital Transformation & Media Relations

Renault Malaysia

Ajay Gopalakrishnan

Head of Growth Performance

Sanofi

Farrukh Shad

Senior Vice President, Global E-commerce & Digital enablers

Schneider Electric

Axel Winter

Chief Digital Officer

Siam Piwat Group

Kevin Huang

Vice President, APAC

Smartly.io

Pierre Tirtadjaja

Head of Online Marketing

StashAway

Natalia Obolensky

General Manager, APAC

Supergoop!

Daniel Hagmeijer

Chief Digital Officer

The Body Shop Indonesia

Devendra Shivhare

Head of Asia Pacific, Martech

The Coca-Cola Company

Nicolle Jayne Sing

Business Director APAC

The Goat Agency

Dhiren Amin

Chief Marketing Officer, Asia

The Kraft Heinz Company

Frank Tingley

Director of Data & Analytics

The North Face

Samira Shihab

Chief Executive Officer & Co-Founder

Tinkerlust

Sean Valencia

Marketing Strategist, APAC Marketing Lead

Treasure Data

Sarah Mathews

Group Head of Media Partnerships APAC

Tripadvisor

Dietmar Bohmer

Chief Analytics Officer

Tyme

Albert Cuadrante

Chief Marketing Officer

UnionBank of the Philippines

Cassandra Tan

Director, Insights & Analytics, Southeast Asia & Korea

Universal Music Group

Dan Richardson

Head of Data, ANZ

Yahoo

Mikael Vaitti

Head of Digital Marketing & Strategy

Yappy Pets Pte Ltd

Charmaine Lee

Head of Marketing, Singapore

Yeo Hiap Seng (Yeo’s)

Wilasinee Parnurat

Chief Marketing Officer

Yves Rocher Thailand

Kannan Rajaratnam

Customer Experience & E-payments Director

ZALORA Southeast Asia

Aaron Ting

Regional Head of Performance Marketing

Zenyum

Rulit Candra

Chief Marketing Officer

PT. Pos Logistik Indonesia

Sylvia Ong

Chief Marketing Officer

Oddle

Chitkala NishandarDirector, Marketing Centre Asia
3M

Chitkala loves to delve into what makes brands tick. Having driven marketing strategy for some of the best brands in the FMCG business in Asia for over 20 years, she is passionate about tapping into insights driving consumer choices and building plans to get to the heart of how brands connect and communicate, across the phygital ecosystem. You will find her leading change and organisation-building in her role as Director, Marketing Centre Asia at 3M, across integrated marketing, digital and e-commerce marketing, insights and data analytics.

Prior to 3M, she enjoyed her stint in Coca-Cola across Asia and Africa. Having lived and worked in 5 countries, she looks for what makes consumers similar, rather than different. She is a regular speaker, and has served jury duty, at various marketing conferences. She is a yoga, fitness and trivia buff, and is based in Singapore with her family.

Tony FernandesChief Executive Officer, AirAsia Group

One of Asia’s most recognisable entrepreneurs, Tony Fernandes is best known for co-founding low-cost carrier AirAsia with Datuk Kamarudin Meranun and democratising air travel in the region.

Fernandes and Datuk Kamarudin famously bought the ailing airline for a token MYR1 (approximately USD0.25) and MYR40 million in debt, turning it around within two years and growing it from a Malaysian domestic carrier into Asia’s largest low-cost carrier by passengers carried.

Fernandes studied in the UK, and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991 and Fellow Member in 1996. An accountant by training, Fernandes began his career in Richard Branson’s Virgin Group before returning to Malaysia as Warner Music Group’s Vice President for Southeast Asia before venturing into the airline business.

Fernandes has received numerous honours and awards over the course of his career. These include the Honour of the Commander of the Order of the British Empire, conferred by Her Majesty Queen Elizabeth II in 2011, and the Commander of the Legion d’Honneur, awarded by the French government for his outstanding contributions towards the economy of France through the aviation industry.

KARIN ZULKARNAENCHIEF MARKETING OFFICER, ALLIANZ INDONESIA

Karin Zulkarnaen is the Chief Marketing Officer at Allianz Life Indonesia. She leads the marketing function by developing marketing & product strategy, customer acquisitions, retention programmes, communications and CSR activities. Karin brings close to 20 years of experience in financial industry. She has served in various positions; Allianz Insurance Management Asia Pacific (AZAP), PT AXA Services Indonesia, Bank OCBC NISP. Following her tremendous track records, she has supported Allianz Life Indonesia in providing protection to a wider society.

SAMIHA ALAMHEAD OF AGENCY PARTNERSHIPS, APPSFLYER

Samiha Alam heads AppsFlyer’s Agency Partnerships and has over ten years of experience across a variety of practice areas: from strategy, go-to-market, sales, to account management with global enterprises and startups. In her current role, she drives strategic relationships with key agencies, by fostering a greater understanding of priorities, pain points, and growth areas among key players of the martech ecosystem. Prior to this, Samiha was AppsFlyer’s Head of Customer Success, where she was responsible for enabling mobile growth for some of Asia’s leading companies, most of which are regional household brands in e-commerce shopping and travel verticals.

Michelle YangMarketing Director
Benjamin Barker

Michelle is a creative branding and marketing director with 20 years of experience in lifestyle, fashion, corporate and FMCG brands. She is graced with an excellent eye for detail to blend the beauty of art and the science of business into proven brand strategies. Michelle is a dynamic storyteller with a proven record of innovative campaigns, persuasion tactics and effective marketing. She has executed comprehensive marketing plans from start to finish that resulted in annual growth and exceeded goals for maximum profit. She is a firm believer in building successful brands on the solid foundation of business strategy, powerful branding, creative content, marketing and memorable customer experiences. She is passionate about transforming brands from “zero to hero”.

Anupong TasaduakVice President Data & Digital Marketing
Big C Supercenter PLC

Anupong Tasaduak is currently Vice President Data & Digital Marketing of Big C Supercenter PLC, one of the top two retailers in Thailand. He is responsible for leading digital marketing for e-commerce business which is growing aggressively. He owns over 16 years of experience in digital performance marketing, martech, CRM, analytics and insights in various sectors including real estates, retail, FMCG and telco. Prior to the current role, Anupong was leading digital transformation introducing digital transformation strategy, delivering customer lifecycle, end-to-end customer journey and leveraging data to encourage customer retention and customer loyalty.

Erita SantosaHead of Digital
British American Tobacco Indonesia

Erita holds a Master’s Degree in Business Digital Marketing from Tilburg University, Netherlands, and her career in digital marketing spans over 10 years of professional experience in leading digital transformation for retails organisation in banking and consumer goods. As a Head of Digital in British American Tobacco Indonesia, she believes in data-driven marketing and first-party data being the holy grail to be successful at marketing in the digital world. She is driving experiment growth for consumer acquisition, and conversion-driven for D2C online and offline to the recipe for success.

RACHMAT KAIMUDDINCHIEF EXECUTIVE OFFICER, BUKALAPAK

Muhammad Rachmat Kaimuddin is a seasoned leader with cross field and industry background, including experience in engineering and financial management. He was awarded a Bachelor of Science from Massachusetts Institute of Technology, Cambridge, MA, and Master of Business Administration from Stanford University, California, United States.

Prior to joining Bukalapak, he served as Director for Finance and Planning for PT Bank Bukopin Tbk starting in 2018, and as a member of the Board of Commissioner for the same bank, up until his appointment as Director on 2014. Rachmat started his career as a Senior Associate at the Boston Consulting Group, and some other experiences including Managing Director of PT Cardig Air Services, Chief Financial Officer of PT Bosowa Corporindo, Managing Director of PT Semen Bosowa Maros, Vice President of Baring Private Equity Asia, and Principal of Quvat.

Guillermo Hermosillo Global Innovation Director
Burger King

Guillermo is an experienced marketer and passionate brand builder with 15 years of global, regional and local brand/business management roles in different categories and companies. As a passionate digital marketer, Guillermo has been accountable for the digital transformation of Burger King in Mexico, as well as the sales recovery in a post-pandemic environment. He currently leads Innovation and portfolio strategy for Burger King at a global level.

DEREK TANCHIEF BRAND OFFICER, CARSOME

Derek leads a regional team with strong focus on brand, marketing and communications to deliver meaningful impact with simplicity, consistency and scale to Carsome’s stakeholders across Malaysia, Indonesia, Thailand and Singapore.

Carsome exists to help people move forward with quality assurance and peace of mind in the used car sector. Derek takes pride in pushing Carsome to lead the used car industry with data, digitalisation and technology through innovative branding, marketing and communications.

Derek has over 16 years of experience in brand and marketing. Having pioneered AirAsia’s social media presence, he has also led IPG Mediabrand’s social media practice regionally for APAC and co-founded Entropia (now part of Accenture). Before joining Carsome, he spearheaded the entire brand, sales and marketing spectrum for YTL Communications.

RAUSHIDA VASAIWALAGENERAL MANAGER, APAC, CELTRA

Raushida Vasaiwala is the General Manager, APAC at the Creative Automation company Celtra. She started her career in the creative and art industry, and shortly after switched to digital marketing and ad tech, building meaningful connections between consumers and brands. She has spent the last 10 years working across geographies, brands, and technology providers to create winning formulas to bring data, media, and creatives for better consumer experiences.

Raushida is passionate about art and science coming together with technology as a backbone. Raushida is a change agent who anticipates the market and helps guide business stakeholders accordingly. Prior to Celtra, Raushida worked with a location Intelligence Platform, managing Southeast Asia sales.

Devam SaxenaVice President & Group Head of CRM
Central Group, Thailand

Devam is currently the Vice President & Group Head of CRM at Central Group, Thailand. He is a seasoned retention professional with 8+ years of experience in digital marketing, customer relationship and experience management. His extensive experience lies in CRM and customer experience domain. He has previously worked in IT, e-commerce, marketing agency, retail in India and Middle East, and now, Southeast Asia.

Christina Lim Principal
Chrisspeak Pte Ltd and Affiliated faculty, SMU Lee Kong Chian School of Business

Christina is a seasoned practitioner of branding and marketing with over 30 years of experience working with regional and local brands. She held strategic marketing leadership roles with the leading retailer (NTUC FairPrice) in Singapore and as Vice President of Marketing for Honestbee (APAC) collectively.

As the former Chief Marketing Officer in Residence with SMU’s Institute of Innovation and Entrepreneurship, she mentored early-stage start-ups under incubation in its Business Innovation Generator (SMU IIE’s start-up incubation lab) and where she still develops and conducts masterclasses, as affiliated faculty of SMU Lee Kong Chian School of Business.

She consults and advises companies on branding & communications, Funnel strategy, UX for Tech platforms, Service Experience Design, Data-led growth strategy (acquisition/retention), etc.

Christy NgChief Executive Officer
ChristyNg.com

As a designer, Christy is responsible for product design and development. Through hard work and resilience, Christy Ng was born—along with the shoes she has dreamt so dearly of. The Christy Ng story is about liberation and empowerment—imploring all women out there to chase your dreams, regardless of how far-fetched or distant they may seem right now. It’s about passion and determination to pursue something that means the world to you, deep within the recesses of you heart; the very core of your being.

Calum RussellDirector of Digital Marketing & Media APJC
Cisco

Calum is the Director of Digital Marketing & Media for Cisco in the APJC region. He leads a team of digital specialists delivering engaging digital customer experiences as part of growth marketing for the region. He has over 25 years’ marketing and digital experience in multinational technology marketing companies across multiple geographies, including Amazon Web Services, Adobe, Microsoft, and VMware.
In addition to his passion for digital marketing, Calum has a strong personal commitment to sustainability, completing his master’s degree in sustainability and environmental management in 2015 and working for 3 years for WWF in a corporate sustainability partnerships role.

Vincent Ong Senior Vice President, Marketing APAC
Club Med

Vincent Ong is the Senior Vice President Marketing APAC and General Manager for Commercial Sales & Marketing for SEA countries. His primary objective is to increase the SEA topline business and contribute to the growth acceleration in the APAC Business Unit. He also helms APAC Marketing by driving the region’s vision and activation to build a stronger Club Med brand that is preferred by families, active couples, as well as business-leisure clients.

Prior to this appointment, Vincent Ong joined Club Med as the Vice President of Marketing and heads up marketing for the Asia Pacific region encompassing Brand and Tactical Marketing, Digital, Communications and PR, CRM, Loyalty and Marketing Partnerships. In his role, he defined and executed the regional vision and overall marketing strategy aimed at brand building and demand generation into Club Med resorts worldwide to meet business objectives. His scope included driving brand positioning, awareness and preferences; development and deployment of digital vision and strategies which includes paid search campaigns, organic search strategies, mobile, tactical marketing, digital platforms, content marketing and social media; developing and driving Brand and Corporate PR strategies; driving CRM aimed at retention and loyalty; deploying the Great Members loyalty programme and driving strategic marketing partnerships.

He works closely with the Global Marketing, Digital & Technology teams as well as Country Marketing teams to drive marketing objectives as well as collaborate on new innovative initiatives in the digital, distribution and mobile. In 2019, he extended his scope to cover Marketing for the whole of Asia Pacific, aimed at elevating Club Med as the leading operator for premium all-inclusive family holidays in the region.

Yves BriantaisVice President Marketing APAC
Colgate-Palmolive

As Vice President Marketing, Yves is currently supervising all the marketing activities of the Colgate-Palmolive APAC division across brands and countries. He has an extensive career in marketing, which began with luxury cosmetics, with both L’Oreal and LVMH, and the chocolate industry with Lindt.

Yves joined Colgate-Palmolive in 1999. Since then, he has experienced all the aspects of marketing, from operations to new product development in various locations (France, Germany, Slovenia, Poland, Italy, Switzerland, US, Hong Kong), including 3 years in New York during which he was leading the design organisation, with the mission of embedding the design culture in Colgate-Palmolive and turning it into a people-centric and experience driven organisation.

Peter BakkerChief Executive Officer, Partner
Contrend

With 25 years of management experience in various Asian markets, Peter has been part of the content marketing industry since its early stages. Having launched King Content, a pioneering content marketing company in Singapore in 2010, Peter then co-founded award-winning agency Immedia Content Pte Ltd. before launching Contrend as Partner and Managing Director.

Now based in Australia, Peter has previously worked for prestigious news brands such as The Economist and Financial Times as their Director of Marketing and Circulation. When not schooling the team on the benefits of staying active and fit, Peter speaks at industry events and exhibitions across Europe and Asia.

RICHARD JONESCHIEF TECHNOLOGY OFFICER, PARTNER
Contrend

With more than 23 years of digital marketing and commercial strategy experience across APAC and EMEA, Richard is co-founder and Chief Technology Officer of Contrend and Immedia Content.

Richard has worked with well-known MNCs like EY, SoftBank, Molson Coors Brewers and Boots The Chemist. After moving to Singapore from the UK in 2010, Richard built several successful businesses that created mobile apps and award-winning digital solutions for clients that included Courts Asia and many others.

Richard still finds time to deliver courses and lectures to SMEs, and enjoys keeping his finger on the pulse of the latest tech innovations.

Hamish Thrum Senior Director Myopia, APAC
CooperVision

Hamish Thrum has spent the last 9 years working in the Asia Pacific Region, mostly based in Singapore with his family, and travelling extensively across the region. During that time, China and Japan have been his biggest focus and most successful markets. In his current role, Hamish is part of the team driving the emerging category of myopia management which aims to slow down myopia progression in children.

Prior to commencing with CooperVision, he has 23 years’ experience in the medical device industry in sales and marketing, focusing mainly in the surgical field with orthopaedics, cardiovascular, neurology and plastic surgery. Hamish also has a natural inclination towards digital technology including robotic surgery and tools to digitally interact with customers. He has also been involved with biomechanical clinical research.

NICOLE MILLER E-COMMERCE MARKETING HEAD, DEL MONTE PHILIPPINES

Nicole is the E-Commerce Marketing Head at Del Monte Philippines, the country’s #1 locally-owned brand and proud market leader in healthy food and beverage, and convenience cooking categories. With the F&B grocery category benefiting greatly from e-commerce’s exponential growth in 2020, Nicole and her team are at the forefront of unlocking growth and new frontiers for Del Monte. Despite being relatively new in the role, she has already delivered triple-digit growth to Del Monte’s e-commerce business, and the company is now recognised as a top brand by the PH’s leading e-retail platforms.

Having had an unconventional career journey over the years – progressing from brand management to marketing and communications strategy consulting, then most recently e-commerce management – Nicole is energised by her current role. It is the perfect intersection of both her holistic marketing experience and expertise in translating brand strategy into cohesive campaigns that champion consumers and drive business results.

Martin DowsonInterim Design Executive & Design Leadership Coach
DesignForward

Martin started his career as a Design Researcher and Design Strategist working on major retail and banking estates such as Sainsbury’s Online shopping and Barclays Online Banking. His design practice focussed on generating deep, human insights that helped teams de-risk strategic decisions and balance both human and organisational needs to produce designs that delight customers whilst supporting sustainable business models.

Martin has led consulting teams, founded a CX Strategy Agency and been an in-house design leader at Lloyds banking Group Design where he led Research & Foresight as well as building out a scaled DesignOps and Design Management practice.

He is now an interim Design Exec and Design Leadership coach. He advises CDOs and design leadership teams on transformation through design and scaling design for human and business outcomes. Martin also hosts the Podcast Business X Design where he discusses, with global CDOs and design directors the need to grow the business acumen of Design.

Mohit GuptaHead of Marketing & Social, APAC
Deutsche Bank

Mohit Gupta is a marketing and digital leader with over 18 years of sales and marketing experience in the financial and banking industry across B2B and B2C segments. He is currently the Head of Marketing for APAC and Global Head of Social Media for the Corporate Bank at Deutsche Bank. He has previously held leadership roles in marketing and sales at Standard Chartered Bank, Julius Baer, Norther Trust and Citibank.

His expertise lies in marketing and brand strategy, content marketing, and digital and social media including SEO, SEM and performance marketing, leading high-performance teams across Asia Pacific.

Mohit is regularly invited as a keynote speaker at leading marketing conferences in Asia and globally. He serves as the Advisory Board Member – APAC CMO Council, a body of regional leaders and brand decision-makers at Fortune 500 companies. Additionally, he is a Jury member at various marketing, digital and advertising award forums in Asia-Pacific.

Rupen DesaiGlobal Chief Marketing Officer, Dole Sunshine Co.

Rupen is the Global Chief Marketing Officer at Dole, a company that believes everyone should have equal access to good nutrition, delivered in a positive and sustainable manner. He co-founded TS/28 to partner organisations thrive in the conscience economy. He is a member of the global creative council at Bayer, and a former board member at Female Founders, a not-for-profit dedicated to the pursuit of gender equality in entrepreneurship and leadership.

Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six.

He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, the planet and prosperity.

Alvin NeoChief Customer & Marketing Officer
FairPrice Group

Alvin Neo is the Chief Customer and Marketing Officer (CCMO) at FairPrice Group and the Managing Director of NTUC Link. He is responsible for driving strategic marketing, customer, partnership and communications initiatives to achieve business growth, uplift customer experience, customer-centricity and loyalty across the group. Key recent achievements in 2020 has been to have Fairprice achieve #1 in Campaign Asia’s top local brand awards and top 5 in YouGov’s best brand list, both for the very first time.

Prior to his current appointment at FairPrice Group, Alvin has over 20 years of local and international brand, business and marketing management experience. He was part of the management team at leading healthcare provider Parkway Pantai, where he was the Group Chief Marketing Officer, heading their commercial function which included sales, marketing, market development and doctor/portfolio management. He was responsible for driving revenue and volume growth across multiple countries, as well as the development of the group’s Future of Healthcare Marketing. Prior to Parkway Pantai, he was with Johnson & Johnson where he was Diabetes Care Franchise Head for J&J Medical Asia Pacific and Senior Marketing Director for Global Emerging Markets for J&J Consumer. His earlier career spans various business, marketing, strategic business development roles with Procter & Gamble, Gillette, technology startup Netdecisions, and he was also a strategy consulting leader with The Boston Consulting Group.

Idan HaimVice President, Growth & Marketing
foodpanda

Based in Singapore, Idan Haim is the Vice President of Growth and Marketing at foodpanda, responsible for the overall growth strategy of foodpanda, including demand generation & innovation, strategy and planning, pricing, media buy and branding for the 12 markets in which foodpanda operates. In her role, Idan also focuses on building a growth infrastructure, led by technology and data to efficiently integrate foodpanda’s business verticals.

FORMER MAZEN MROUEHEAD OF GLOBAL DIGITAL MEDIA & MARTECH FROM FRIESLANDCAMPINA

Mazen was the head of Global Digital Media and Martech, The Netherlands/Singapore. He lead a team working on specialised nutrition products such as baby formula and his responsibilities covered media, technology, CRM, Website/SEO, digital transformation, and innovation. Mazen oversaw media pitches, digital strategies and transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, and TikTok.

Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC, member of iab GCC, and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

Dawn Jeremiah Vice President, Marketing & E-commerce, Asia
Go City

An experienced marketing professional whose experiences lie in high-growth businesses, Dawn’s expertise covers digital marketing, brand and content marketing, social media, and public relations for global brands, media conglomerates and start-ups.

Dawn is a passionate and driven regional marketing leader who prioritizes the end customer. Her foray into travel and tourism began at a content marketing agency based in Singapore before joining a global travel metasearch company under Booking Holdings based in Hong Kong looking after brand, content and social in APAC.

Currently, Dawn oversees marketing and e-commerce in APAC for Go City, the global leader in city sightseeing passes which includes brands like London Pass, New York Pass, Paris Pass, along with a growing list of 30+ cities globally. Her current remit sees her looking after growth activities in Asia, with focus on China, Southeast Asia, and Australia.

Roger SowerbuttsSenior Vice President of Global Sales & Marketing
Go Instore, an Emplifi company

Roger leads the phenomenal Sales and Marketing team worldwide at Go Instore, an Emplifi company, and is based in London, United Kingdom. He has 25+ years of experience in software and solutions and has run two start-ups as CEO and VP Sales in rapid scale-ups globally. In his spare time, Roger enjoys club-level cycling and sailing when the weather warms up.

Seong Yee TeohMarketing Director
GRIT Search

Seong Yee is the Marketing Director for GRIT Search, a technology driven recruitment company based in Southeast Asia and Hong Kong. He leads vision, strategy, and execution for all facets of marketing for GRIT and maintains accountability for the success of user acquisition, growth, and retention.

Proven growth driver with 8+ years experience catapulting businesses through strategic marketing and synergistic branding, he believes in achieving better reach, engagement, and conversions by leveraging keen analytical research and creating compelling, dynamic content across all channels. His earlier career in SEEK Asia, PropertyGuru Group, and GreenPacket has helped him to gain the reputation as a growth hacker, delivering epic results with innovative but efficient marketing activities.

Ksenia MartellaGlobal Marketing Director
H&H Group

Ksenia is the Global Marketing Director, responsible for global brand, digital and innovation strategy for Swisse Wellness (Top Global Brand of Vitamins, Supplements and Skincare). She is a Global Marketing Leader with over 17 years of experience across Europe, Asia, and Middle East in top FMCG and Healthcare organisations. She has a strong passion towards driving business results through entrepreneurial thinking and a digital-first approach. She has a broad experience in brand building, digital transformation, innovation and global cross-functional teams’ management.

From creating her own digital healthy living platform into leading a top global brand of supplements, vitamins and skincare, she has experienced every aspect of the digital eco-system at first hand. She believes that brand love, education and trust are fundamental areas to focus on to deliver the results and transform the business.

ANDREW YINHEAD FOR DIGITAL MARKETING, E-COMMERCE & NEW RETAIL, ASIA, HASBRO

Andrew heads Digital Marketing, E-commerce & Retail Development for Hasbro Asia. Prior to Hasbro, he has led E-commerce for The Walt Disney Company – Southeast Asia, and was part of the founding E-commerce team in Reckitt and Suntory. He is known for his rich experience in building and scaling digital businesses from a 0 to 1 setting across a highly diverse and fragmented retail landscape in Asia.

JESSICA TANDIRECTOR OF DIGITAL MARKETING & CONTENT,
HILTON (MALAYSIA, PHILIPPINES & VIETNAM)

Jessica is the Director of Digital Marketing for Hilton for Malaysia, Philippines and Vietnam. She is responsible for the digital, social media and content marketing initiatives across 20 hotels within the Hilton portfolio. Her other responsibilities include her goals of achieving RM1 Million in national online revenue via e-commerce, social media initiatives and ad campaigns, maintaining a high engagement rate, optimising digital ad budgets and onboarding properties onto the ever-evolving train of content marketing to stay consistently relevant in today’s digital era.

With Jessica’s flair of writing, she admits to being called a ‘grammar nazi’, and has led all English & Bahasa Malaysia content for various marketing collaterals in both traditional/print and digital advertising. She also has an eye for creativity in all aspects of design and videography, and also enjoys hosting and livestreaming at the side.

Prior to her stint at Hilton, she has helmed social media marketing and digital profiles of clients at a regional level from Corporate, Telecommunications, FMCG, Pharmaceuticals, to Beauty and Consumer Electronics.

Sheila PaulChief Marketing Officer
Home Credit Philippines

Sheila Paul has extensive experience in tech and digital services geared towards emerging markets. Currently, she heads the Marketing & Communications group at Home Credit, the Philippines’ leading non-bank consumer finance company offering financial inclusion to millions of underserved Filipinos.

She was also part of the start-up team that launched HOOQ, a video on demand service jointly owned by Singtel, Warner and Sony, in the Philippines. Prior to HOOQ, Sheila was Vice President of New Media at TV5, helping revamp its digital platforms. She has worked with global mobile operator Telenor, based out of Malaysia and Norway, piloting digital products and services for Telenor’s Asian subsidiaries. She was also Chief Operating Officer for Level Up!, helping lay the foundation for the Philippine MMOG industry and creating the “Ragnarok Generation”.

FOO SWEE TINGCHIEF MARKETING OFFICER, GREATER ASIA, HP

Foo Siew Ting is currently the Chief Marketing Officer, Greater Asia. She is previously the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. Prior to that, she started her career as Chief Marketing Officer for HP Asia- Pacific & Japan. She is an established marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.

In HP, Siew Ting is focused on building HP as a global brand with local soul-driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories and used digital as a key tool to connect with customers. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. She is also an astute leader who believes in purpose-led leadership and empathetic leadership, championing diversity and inclusivity to drive an innovative internal culture. This effort has been recognised by the industry with her team achieving 25 awards in 2018-2019.

Richa GoswamiGlobal Head of Customer & International, Wealth & Personal Banking
HSBC

Richa Goswami is currently leading the Group Customer and International team, looking after 39 million customers in 34 markets, creating consumer-centric, digital and data led, innovative solutions to deliver world-class customer propositions and experiences. She’s the business lead for the Global Customer, International and Account Value Streams. Her teams span across the world from Hong Kong to New York, responsible for Customer and Digital Growth, Advocacy, Sustainability and Inclusion, Global Premier, Retail Business Banking, Employee Banking Solutions, Overseas Chinese, Overseas Indian Propositions, Innovation and Partnerships, and International. Being a purpose-driven leader, she also is proud to be the executive sponsor for the Global Ally Programme with Pride ERG.

Her proven business, brand and team building skills acquired at the world’s leading financial and consumer healthcare brands, and as a start-up founder. She is voted the top 6 marketers in the world by the WFA, recognised in the Top 25 CMOs and Innovators in ASP, is a digital advisory Board member at Fortune 100, Cannes Winner, International Keynote speaker, Judge at leading Industry awards and a TEDx speaker. She has a wealth of experience in evolving traditional business practices into digital models and orchestrating organisational change. The strong leadership, problem solving, change management, and execution expertise in local, regional and global roles forms the foundation of the dynamic management career she has built spanning over 30 countries across the Americas, Europe, Asia, Africa and Middle East.

CATHY SONG NOVELLISENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS, HUBILO

Cathy has an obsession for understanding the market and customer voice. She leads a global marketing and communications team with a practice of constant testing and optimization. Cathy has spent the last two decades in marketing, advertising, and media, including past executive and leadership roles at Rakuten, Quantcast, Pandora, Yahoo, and MySpace.

Saurabh PatelGroup Head of Marketing
IHH Healthcare

As Group Head of Marketing at IHH Healthcare, one of the world’s largest private healthcare services groups, Saurabh is responsible for driving patient volumes, revenue and market share growth through the development and implementation of marketing, sales, digital marketing and digital transformation strategies across key markets for brands like Gleneagles, Mount Elizabeth, Parkway Shenton and Pantai.

A seasoned consumer goods and healthcare marketing and business leader, Saurabh is deeply passionate about building best-in-class patient/consumer-centric experiences. He previously spent 19 years with Johnson & Johnson Consumer, across India, USA and Singapore growing businesses and brands like Johnson’s Baby, Clean & Clear, Neutrogena in commercial, strategy, innovation and activation focused leadership assignments.

Linggajaya BudimanSenior Vice President, Group Head of Marketing, Product/Solution & Channel Management
Indosat Ooredoo

Linggajaya leads and manages 7 Divisions in the group as the Senior Vice President, Group Head of Marketing, Product/Solution & Channel Management. Prior to his roles in Indosat Ooredoo, he was the Country Head & Managing Director for PT Nera Indonesia and Territory Head for Australia for Nera Telecommunication Group (NTG), leading and responsible for the group’s business in Indonesia and Australia. He had also worked in Berca Group, Indonesia in few roles, the most recent being, he was the Managing Director/Chief Operating Officer of the Group. Prior to Berca Group, he was with Telkomsigma assuming roles as Head of Product Management, Head of Business Partnership, Head e-Business & New Solution Development.

Damien CummingsChief Digital Strategy & Leadership
Institute of Systems Science, National University of Singapore

Damien is one of Asia Pacific’s most recognised digital transformation leaders. He is highly awarded, being honoured with a Doctor of Philosophy in Management (honoris causa) from KEISIE University, Korea in October 2017. He’s also been awarded “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, “Most Influential CMO 2015”, “Marketing Professional of The Year 2012” and the “Brand Leadership Award 2011”.

Damien is currently the Chief, Digital Strategy & Leadership practice at the National University of Singapore (NUS-ISS). Prior to that he was the founder & CEO of HR tech/SaaS company, Peoplewave. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank and Chief Marketing Officer at Philips APAC. Damien has also worked at major global brands such as Samsung, Dell, Ogilvy, Coca-Cola and McKinsey & Company.

William Firman Managing Director
IUIGA Indonesia

Starting his career as Management Consultant, William Firman is a tech enthusiast who has experience in fast-moving consumer goods, financial services, and e-commerce. His expertise in go-to-market strategy and implementation made him able to lead Allianz e-commerce channel became market leader with 70% market share within 2 years. Currently, he is entrusted to be Managing Director of the growing home and living e-commerce named IUIGA.

Ashton LeeGeneral Manager of Strategic Partnerships & Growth, Marketing
JD.com

As General Manager of Strategic Partnerships & Growth, Marketing, Ashton drives JD Worldwide growth through commercial, strategic, and investment partnerships. He is a board member of JD International (SG). Ashton joined JD from PayPal where he led Product Management & Marketing for PayPal North Asia, with P&L ownership over a $2B+ GMV China cross border merchant segment.

Previously, he was VP of Business Development for Travelzen.com, a VC backed online travel services start-up where he led partnership marketing and acquisition initiatives. Prior to that, he was the VP of Strategic Initiatives for Standard Chartered Bank, driving retail business expansion in Mainland China. Prior to Asia, Ashton was an Online Strategy Senior Manager for American Express and a Financial Services Consultant at KPMG in New York.

Bertrand MespledeExecutive Director, Global Marketing
JLL Technologies

Throughout his career, Bertrand had the chance and opportunity to work in various industries and to build a wealth of expertise in both B2B and B2C marketing.

Coming from a sales background, she understands the importance of delivering tangible results through highly targeted and content relevant client experiences. He also prides himself in delivering technology solutions that enable sales and marketing to be more efficient and be in touch with clients in moments that matter the most.

ADAM W. COWLISHAWMARKETING & CONNECTED COMMERCE HEAD, JOHNSON & JOHNSON

With over 12 years’ experience of growing healthcare businesses in Europe and Asia, Adam is the Head of Marketing & Connected Commerce for Johnson & Johnson Vision Care Singapore, leading on brand and commercial strategy. As a champion of diversity, equity, and inclusion, Adam is also the Co-Lead of Open & Out employee resource group and member of Johnson & Johnson’s Diversity, Equity, and Inclusion Council.

Previously, Adam led marketing and sales for two regional start-ups, where he established high-performing teams and helped build values-led organizations. Adam was also Head of Digital Marketing for UK pharmacy-led health and beauty retailer, Boots (WBA, Inc.), delivering 3 years of consecutive double-digit growth for the ecommerce business.

SAMANTHA ALLENHEAD OF DIGITAL CUSTOMER TOUCHPOINTS, JOLLIBEE FOODS CORPORATION

Samantha is the Head of Digital Customer Touchpoints at Jollibee Foods Corporation, based in Manila. Her team’s goal is to ensure that JFC’s e-commerce access points are frictionless in terms of customer experience, and continuously relevant given today’s mobile-first environment. Sam works with all JFC brands in the Philippines – Jollibee, Chowking, Mang Inasal, Burger King, Greenwich, Red Ribbon, Panda Express and Pho 24 – to keep digital commerce roadmaps customer-centric and agile while building digital business and equity. Sam has over 22 years of experience in mobile and web management and innovations, digital product development, marketing, advertising and research.

SANJIB BOSEMARKETING DIRECTOR (CHIEF MARKETING OFFICER), SOUTHEAST ASIA, KELLOGG COMPANY

Sanjib is a global marketer with a passion for building purposeful brands, profitable businesses and high-performance teams. As Chief Marketing Officer for Kellogg in Southeast Asia, he is committed to delivering consistent, and profitable growth for Kellogg while contributing to a healthier, fairer and more sustainable food system. Sanjib also mentors the start-ups in the region working towards building next gen food tech solutions.

Brad JohnsonBusiness Director
KPMG

Brad Johnson is a client-facing business director at KPMG who recently took a regional leadership role aimed at growing presence in Corporate Restructuring, a part of the industry expected to grow due to COVID-19 disruption. The restructuring market can be lucrative but it also attracts many non-traditional participants. Businesses in this field are built on relationships, but with over 200,000 KPMG professional staff vying for share of voice, it can be difficult to be heard from all the noise. IMMeida introduced Brad to Contrend, a tool to assist him efficiently promote Corporate Restructuring and cut through the chatter. Upon seeing the results were data driven, KPMG were quick to consider how this solution can assist practices right across the KPMG network.

CHRIS POKCHIEF EXECUTIVE OFFICER, KRISSHOP

Chris was appointed as Chief Executive Officer of KrisShop in 2018. Prior to this appointment, he had stints at various departments within Singapore Airlines before being appointed as the Staff Assistant to Chairman and Chief Executive Officer in 2007.

Chris has accumulated his international experience by working across the globe, in Indonesia, Australia, Benelux, and China, in which he was responsible for leading sales and marketing activities and forging partnerships with key stakeholders.

Chris’ passion and dedication for KrisShop is widely known, as he often (and humorously) identifies himself as Chris, the ‘Shopkeeper’ of KrisShop, using a wordplay on his name.

RACHEL TAN HEAD OF DIGITAL & E_COMMERCE, LUXE, L’ORÉAL

Rachel is the Head of Digital & E-commerce for LUXE at L’Oréal overseeing the digital expansion for luxury brands including Kiehl’s, Lancome, Biotherm, Saint Laurent, Shu Uemura, Urban Decay, and IT Cosmetics. Prior to L’Oréal, Rachel was the Head of Business at Direct-to-Consumer lifestyle brand, Oxwhite and her passion for e-commerce started as the Marketing Lead for Shopee between 2016 and 2020. There, she oversaw all marketing efforts from its infancy to Shopee being recognized as the #1 Shopping App today. Rachel was awarded Best Marketer in e-commerce in the Malaysian CMO Awards by Marketing Magazine Asia in 2019.

KENNETH STERNCHIEF EXECUTIVE OFFICER, LAMUDI PHILIPPINES

Kenneth Stern is a real estate veteran with 10 years of industry experience in the United States, Australia and the Philippines. He joined Lamudi in September 2020, pushing the company to its hyper-growth phase. Under his leadership, the organization launched the first and biggest online housing fair in the Philippines in May 2021. Gathering the most trusted real estate developers and representatives from associations in housing and related industries, the virtual event amassed property seekers all over the country and abroad. Amid the pandemic, Kenneth rallied Lamudi towards improving customer support, extending assistance to property brokers, and creating innovative solutions for the industry.

Charlie Russell Senior Product Marketing Manager
Layer0 by Limelight Networks

Charlie Russell is Senior Product Marketing Manager at Limelight Networks focusing on Layer0 by Limelight. He joined Limelight in 2016, bringing broad experience such as developing market and product requirements, managing design and development, and leading market introduction strategies. Charlie has a Bachelor’s of Science degree in Electrical Engineering from the University of Massachusetts.

Moony Li Executive Vice President, Lazada Marketing Solutions
Lazada Group

Moony Li currently oversees Lazada’s full suite of digital marketing solutions for sellers and brands across Southeast Asia, designed to help them drive their consumer base, traffic, and revenue growth on the Lazada platform.

She first joined Lazada in 2015 driving business growth in categories such as FMCG, Health and Beauty, as well as LazMall operations. With a strong background in consumer retail and digital marketing, Moony has led regional strategic projects resulting in strong brand awareness, revenue and customer conversion outcomes.

Before Lazada, Moony was in P&G holding various global roles from Finance and Brand Marketing as well as Travel Retail.

ZEESHAN KHANHEAD OF MARKETING, LEGOLAND MALAYSIA

Zeeshan is a Senior MARCOM and Media Professional with 18+ years of experience across a combination of agency and client roles. He is adept and geared towards performance marketing, MARCOM planning, marketing/consumer research and analytics. He has spent the last 8 years in Southeast Asian markets in both media agency roles, focusing on driving business outcomes across complex client ecosystems and a current stint with the world’s 2nd largest theme park operator, heading the marketing function.

Dione Song Chief Executive Officer, Love, Bonito

Dione is a thought leader in modern consumer technology and retail and has had a breadth of experiences across direct-to-consumer and e-commerce. As the Chief Executive Officer at Love, Bonito, Dione spearheads the vision, strategy, culture and growth at Love, Bonito.

Love, Bonito’s ambition is to become the Asian female brand of the future – thoughtful, considerate, truly omnichannel and a representation of ‘new female retail’. Alongside a passionate team of 250 around the region, she has transformed the company and positioned it for broad global expansion. Love, Bonito has a strong presence across Singapore, Malaysia, Indonesia and Hong Kong, and a growing presence across newer international markets like Philippines, Taiwan, Australia and the US.

Prior to this, Dione was at Sephora Digital heading the Australia & New Zealand e-commerce business and Digital Marketing for the region. Before that, she spent four years at Zalora, the largest online fashion marketplace in Southeast Asia.

Avis EastealRegional Head of Consumer
LUXASIA

Avis is the Regional Head of Consumer at LUXASIA, an omnichannel partner of fragrance, skincare, makeup, hair care and luxury lifestyle brands across APAC. She has a passion for differentiation through CRM, service, customer experience, automations and personalisation. Avis blends her experience with major brands, retailers, banks, airlines, telecoms and broadcasters from the UK, US, Middle East and European markets with APAC consumer insights and technology to bring a new approach. By connecting people, data, marketing, offline and online channels, Avis translates business to IT and vice versa to digitally transform companies.

VINCENT RUAZDEPUTY DIRECTOR, BRAND & DIGITAL MARKETING, M1

Vincent is Deputy Director of Brand & Digital Marketing at M1. In his current role, he is engaged in the company’s digital transformation and responsible for growing M1’s business across all marketing channels, as well as developing and establishing the company’s new brand image. Prior to joining M1 in 2019, Vincent was Head of Publicis Digital LAB, focusing on digital innovation for the company and major clients (P&G) across the APAC region. His previous experiences spanning over 10 years saw him working across a broad range of categories for both local and multinational brands, creating a company, working in China for renowned French cosmetic brands, as well as advertising agencies. Vincent speaks fluent Chinese and has a passion for languages and cross-cultural studies.

Marilyn WangChief Marketing Officer
Manulife Vietnam

Marilyn has been central to driving Manulife’s transformation story in Vietnam, helping establish the insurer as a leading provider of life, health and wealth solutions. A marketing agent of change with a flair for innovation, she is passionate about making every day better for customers, distribution teams and employees.

Charting a course forward for Manulife through eCommerce websites, behavioural insurance platforms, and a culture of learning, she believes exceptional customer experiences should be reinforced by intuitive digital processes. Proudly Malaysian, Marilyn has 15 years of experience across FMCG, hospitality and financial services.

REZWANA MANJUREDITOR-IN-CHIEF, MARKETING-INTERACTIVE

Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist.
Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.
In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.
When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

SORIN PATILINETGLOBAL MARKETING INSIGHTS DIRECTOR, MARS

Sorin leads the Global Marketing Communications Lab at Mars (the family owned company behind brands like M&M’s, Snickers, Skittles, Pedigree, Whiskas, Extra, Orbit, Royal Canin, Kind, and many others). Mixing his extensive experience in consumer goods marketing with his engineering education, Sorin is responsible for Mars’s global media and creative excellence research agendas. His team builds innovative digital marketing capabilities at the intersection of sciences and technologies, grounded on a deep understanding of human behaviours. Sorin’s views about marketing, brands and advertising are now available to everyone via the “Engineering Marketing” blog – www.sorinp.com – a platform to where curious marketers can connect.

Annie UrwinVice President, Product Management
Mastercard

Annie began her career in consulting, helping leading consumer facing organizations make data driven decisions. With experience in analytics and consulting roles across Europe, Middle East, Africa and Asia, Annie has helped many organisations drive significant ROI through improved analytics. In her current role as Vice President, Product Management at Mastercard, Annie leads Mastercard’s business experimentation platforms, Test & Learn and AIM, across Asia Pacific. Annie’s expertise cuts across industries including retail, financial services, CPG and Telco and business applications including pricing optimization, capex, network planning and assortment.

RUSTOM DASTOORSENIOR VICE PRESIDENT, HEAD OF MARKETING & COMMUNICATIONS, APAC, MASTERCARD

As a member of the Asia Pacific Leadership Team, Rustom leads marketing & communications across the region, to establish Mastercard as the world’s most innovative payments technology company –unleashing the power of connected commerce for everyone – from individuals to small businesses, and large corporations to governments.

Rustom also helps deliver on Mastercard’s commitment to being a Force for Good. This encompasses advancing on the company’s stated ESG commitments in terms of its involvement in the Priceless Planet Coalition; and in its efforts to create a diverse and inclusive company that enables everyone, everywhere to be a part of its story and journey. Rustom has also held global positions with Mastercard in marketing strategy and operations, and B2B marketing based in New York.

Christopher FunTeam Lead, Mediacorp Socialhub
Mediacorp

With over 15 years of building brands and partnerships, Chris is a passionate storyteller and strategist when it comes to inspiring brand love and leading change – especially through personality-led data-driven marketing in the social media space. Winning the trust of local and global brands across verticals, he has turned this passion into a new martech solution for Mediacorp.

NIKHIL RAOSENIOR DIRECTOR OF MARKETING,
MONDELĒZ INTERNATIONAL

Nikhil Rao is the Senior Marketing Director for Mondelez Southeast Asia. He manages a portfolio of 40 global and local brands such as Oreo, Cadbury, Toblerone. He oversees brand strategy, effective campaign development and spearheading innovations on product, pack and media.

In his previous roles, Nikhil headed the chocolate category at Kraft-Cadbury India delivering best in class campaigns, brand launches with strategic and financial plans. He delivered a CAGR of 24 % growth, led breakthrough innovations in Cadbury Dairy Milk Silk for premium customers and Cadbury Dairy Milk Shots for rural consumers. He was ranked by The Economic Times as the top 8 marketers of India.

David Harling Managing Director, APAC
MoneySmart Group

David has over 15 years of marketing experience across multiple online categories, both in-house and agency side. He is currently the Managing Director for the MoneySmart Group based in Singapore and leads the marketing strategy and operations across Singapore, Hong Kong, Taiwan and Philippines. David has previously worked with Google and other international global brands. David has now become one of the most established marketing leaders in the region.

PRANAV JOSHIGLOBAL HEAD, EXPERIENCE DESIGN, MSD PHARMA

When computer companies entered into the music world, they changed the entire music industry. When they tap into mobile world, we lost two giant mobile companies Nokia and BlackBerry, when they enter in wearables, watch companies are experiencing dark clouds. Now they are entering in Automobile and Healthcare and few Spartans are trying to save these industries, Pranav is one of them.

Pranav has been serving highly innovative digital solutions segment through the acquisition of new target accounts and current clients, since last 15+ years. From identifying strategic growth opportunities in the marketplace to providing direction and insight on key macro-trends in the new media sector, and diving in new digital solutions services is what Pranav is known for.

Pranav has provided creative solutions to fortune 500 clients like Google, IDC, HP, SIM, Knight Frank, Panasonic, Harvey Norman, Sony Mobile, Singtel, Singapore Airlines, Tera Data, Oracle. Building a bridge between start-up companies to potential market segment and creating brand awareness with a cross-channel partnership.

In MSD Pharma, Pranav is serving creative solutions as a Global Head of Experience Design.

Jessica SetiawanMarketing Director
ALLIANZ Multi Bintang Indonesia (Part of the HEINEKEN company)

Jessica Setiawan is an architecture-graduate before pursuing her passion and become a seasoned marketer with more than 12 years of experience in consumer goods industry across different country, regional and global positions. She believes building winning brands with consumers is key to thrive together for a better world.

Jessica started her career in Sampoerna (Philip Morris Int’l), then Unilever before joining Multi Bintang Indonesia in 2011 where she led premiumization of Heineken® brand in Indonesia. She then relocate to Amsterdam in 2016 to be part of Global Heineken® Brand Team as Global Digital Manager focusing on digital transformation to be mobile-first and data-driven global brand campaigns. Jessica moved to Singapore to be closer to home in 2018 whilst extending her role beyond digital to integrated brand communication and be the partner for APAC region.

In her current role as Marketing Director of Multi Bintang Indonesia, Jessica lead her team of passionate marketers to champion consumer needs into successful brand stories that transform into business performance, growth and innovation for portfolio of brands including Heineken® and BINTANG; recently launching Bintang Crystal as the first sessionable beer in Indonesia.

MOHD AQIEF MANAGING DIRECTOR, NAELOFAR

Aqief took over Naelofar in 2019 as Chief Executive Officer, and was responsible for the business and brand expansion of Naelofar, from a hijab brand to Muslim lifestyle solutions with global market penetration. To date, Naelofar has a wide range of offerings from hijab, ready to wear, accessories, cosmetics, home and living, and many more.

Before venturing into fashion, Aqief was in corporate finance within the property industry. Being one of the youngest Managing Director in Malaysia does come with its set of challenges, but he surprises the market with his fresh approach to delivering business growth. A true believer of people-before-product leadership approach, Aqief created a unique culture at Naelofar by surrounding himself with like-minded individuals; who are creative, driven and is obsessed about creating solutions that are relevant and accessible to customers. His passion for customer delights goes to such an extent that till date, he personally reads all customers’ complaints & comments on Naelofar’s platforms.

VENAIG SOLINHACSENIOR VICE PRESIDENT & CHIEF MARKETING OFFICER – PURPOSE BRANDS, OLAM INTERNATIONAL

As the Chief Marketing Officer of Purpose Brands, Venaig is overseeing the marketing operations of the Purpose Brands portfolio. A wholly owned subsidiary of Olam International, Purpose Brands is a new start up focused on developing Business to Consumer products, which are healthy and sustainable and that enable consumers to have a positive impact on the farmers or the planet.

Before Olam, Venaig spent 15 years working for GlaxoSmithKline Consumer Healthcare (GSK). Her last role was South East Asia and Taiwan Head of Marketing and Digital where Venaig leads a portfolio across 5 categories and 9 countries in Mass Market, Pharmacy and Traditional trade channels. Since taking on the role in 2017, she has transformed the oral care business in the region. She has also transformed the culture to make it always digital-first.
Before this role, Venaig has held numerous roles across five countries, including France, United Kingdom, South Africa, Turkey and Singapore. Prior to joining GSK, Venaig started her career in Fortune 500 FMCG companies.

Tim JohnstonSenior Marketing Director, APJ
ON24

Tim Johnston is the Marketing Director for ON24, a platform that has been a force behind the “always-on” marketing economy. He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.

JAN HARLINGGLOBAL MEDIA DIRECTOR, OPPO

Jan has joined OPPO in February 2021 to lead the Global Media team and helps to internationalise the brand. Originally from Germany, Jan has spent over 12 years in Asia (Beijing, Shanghai, Hong Kong, Shenzhen and Bangkok), and holds an MBA from Manchester Business School.

Jan has had various roles in both international 4A agencies, as well as the client side. With his profound knowledge of consumer insights, strategy and digital capabilities Jan developed and implemented campaigns for world leading brands across various industries and regions. Jan is a regular judge for various local, regional and global media awards.

VISHI RAJVANSHIHEAD OF MERCHANT PERFORMANCE ANALYTICS, GROWTH MARKETING, PAYPAL

Vishi Rajvanshi is a Product Marketing and Analytics consultant currently leading Growth Analytics team for Merchant business at PayPal Singapore. He has demonstrated success in executing global product marketing strategies based on complex data analysis for clients in the entertainment, FinTech, and Aviation industries. He’s an expert at delivering data-driven insights that optimize customer acquisition, engagement, and churn rates. Before PayPal, he worked at Edelman, Publicis Group, and IBM where he built and lead high-performance teams delivering marketing analytics solutions pertaining to owned, paid, and earned channels.

Lee Shing Lam Head of E-commerce
Phoon Huat

Shing Lam is a data-driven individual with over 4 years success in e-commerce. He has established e-commerce business unit for Phoon Huat which includes marketplace and the largest Baking Supplies e-commerce site in Singapore – RedManShop.com. Currently he is responsible for the P&L, commercial growth plan, operations, technical development and digital marketing plan for Phoon Huat. A curious learner who is constantly reading about new trend in digital development and changing consumer behaviours. Shing Lam is a believer of digital transformation and ecommerce that they will be the keys to better future for both corporate and consumers in a post-pandemic world.

ALEXANDRA VOGLERSENIOR DIRECTOR & HEAD OF MARKETING, P&G E-COMMERCE & E-BUSINESS, ASIA, MIDDLE EAST & AFRICA, PROCTER & GAMBLE

Alexandra is the Senior Brand Director and Chief Marketing Officer for P&G, Ecommerce business across AEMEA. She spearheaded Olay’s foray into digital and performance marketing, made digital pull media integral to luxury skincare brand SK-II, and brought anti-bacterial soap Safeguard into the 21stcentury. Over the years, she has worked across multiple divisions in P&G, spanning Asia, Europe, Middle East and Africa, most recently as the digital transformation architect for P&G’s portfolio of Beauty brands.
Alexandra specializes in building brands rooted in human insights and brought to life through new media models and channels, thanks to her unique background: combining a global career in marketing while holding a master’s degree in computer science, peppered with an upbeat ‘do-learn-do’ mindset.

Ryan ThooDirector, Consumer Marketing
PropertyGuru Group

Ryan is the Director, Consumer Marketing at PropertyGuru, Southeast Asia’s pioneering and most trusted property technology company. His role includes contributing towards strategy, growth, and brand communications. Ryan is also a native on Web 3.0, where code is law.

Nidhi PrakashDirector, Global Digital Marketing
Razer Inc.

As global head of digital marketing, Nidhi is responsible for developing and deploying unified digital strategies and plans that support Razer’s business priorities, to positively impact customer perceptions and improve brand permissions; as well as building new digital capabilities with customer insights and data at its heart. Accordingly, her work includes considerable insight across the discipline from search engine marketing, data-driven personalisation and social as well as looking at unified targeting strategies and bringing the brand story alive across digital platforms and touchpoints.

Before Razer, Nidhi has spent considerable time in marketing leadership roles with brands like HP and Lenovo in the Asia-Pacific region, leading teams to navigate digital-led marketing transformation – building systems, people strategies, partnerships and business processes to support marketing led revenue and customer growth across consumer and commercial segments in the region.

Angeli BeltranDirector, Interactive Commerce ASEAN & Global CARE Centre of Excellence
Reckitt

Angeli is currently the Director, Interactive Commerce ASEAN & Global CARE Centre of Excellence, with mission to accelerate the performance and purpose of our brands via a WOW! Consumer experience. Prior to this role, Angeli was Director of CARE (Consumer Acquisition, Retention and Extension) for 3 years at Mead Johnson Nutrition China.

Leveraging over 25 years in marketing and digital transformation leadership roles, Angeli takes a strategic approach to full funnel consumer marketing to drive new user acquisition and customer loyalty, transforming media, content, social, CRM, analytics, DTC and consumer services.

Rajiv Rai Singh Vice President, Global Marketing
Reebelo

As the Global Vice President of Global Marketing at Reebelo, Rajiv is responsible for providing direction, crafting strategy and building the regional marketing team. Prior to Reebelo, Rajiv also served as the Head of Marketing for Lalamove, Malaysia and Singapore.

Leveraging his 17 years of collective experience in mass media, digital marketing and storytelling, Rajiv has developed a unique skill set that delivers 360 marketing campaigns across the customer’s journey.

Afnan Zafar Head of Integrated Marketing, Digital Transformation & Media Relations, Renault Malaysia

Afnan Zafar is a digital leader and working as Head of Integrated Marketing, Digital Transformation, & Media Relations with Renault Malaysia. Originally from Bangladesh, he comes with over 14 years’ experience in Malaysia as well as 4 years of Southeast Asia experience by driving the strategic marketing and sales roles with diversified industries.
He drives the data driven multi-staging digital marketing activities while championing the changes in digital customer journeys, and automation of the internal processes in driving a complete automation that improves not only the backend processing but also the customer touchpoints.
Being with his MBA in digital marketing and international, Afnan believes in talking to customers with targeted communication instead a wholesome common messages as customer are well aware of their needs now and also if everyone walks the same path then it will just be a gamble marketing. However, the communication is always two-way thus learning the behaviour is more important to improve the next communication always.

AJAY GOPALAKRISHNANHEAD OF GROWTH PERFORMANCE, SANOFI

Ajay is the Head of Growth Performance at Sanofi Consumer Healthcare across Asia, Africa, Middle East & Eurasia. In this role, Ajay is responsible for crafting the long-term growth strategy and governance as well as shaping consumer, healthcare professional & market insights through the insights and business intelligence teams. Ajay brings over 17 years of experience in the Consumer Goods & Healthcare industries with P&G, Mead Johnson Nutrition and now Sanofi.

Farrukh ShadSenior Vice President, Global E-commerce & Digital enablers
Schneider Electric

Farrukh is the Senior Vice President overseeing Retail Strategy and Global E-commerce at Schneider Electric. With a career dedicated to B2B and B2C, Farrukh earned his retail & e-commerce grades first at L’Oréal, British Petroleum and then Philips before joining Schneider Electric in Hong Kong over 7 years ago.

Farrukh has a diverse background and is a global citizen with more than 20 years of experience in sales and marketing being based in different countries in Europe, Middle East, Africa, and Asia. He has held various global and regional roles in his career covering retail strategy, sales, brand management, distributor management and shopper marketing.

With a strong conviction that better business results and sustainable growth comes from a customer-centric and “outside-in” approach, he is a proponent for experimenting and stand-by the notion of learning and failing fast. His strong beliefs in experimentation and innovation has helped him to continuously challenge the status quo and transform businesses in the digital age.

Farrukh frequently speaks at public events on digital transformation, B2B e-commerce and retail at forums in Europe, China, Asia and US and is keen to continue the knowledge sharing spirit.

Axel WinterChief Digital Officer
Siam Piwat Group

Axel Winter is the Chief Digital Officer for Siam Piwat Group, a Bangkok-based luxury mall operator, an advisor to XSpring Digital, building a token-based investment business, investor, and venture partner in Thailand. He has been a tech leader in Southeast Asia since 1994, having held Chief Technology Officer positions for numerous companies, specifically in the finance and retail sectors. The most recent roles for Central Retail Corporation in Bangkok and before that are the Global Head Enterprise Architecture & Technology Strategy for Standard Chartered Bank. Mr. Winter has also held leadership positions for tech consultancies such as Accenture, Deloitte and enterprises such as GE Capital and Cisco Systems.

Kevin HuangVice President, APAC
Smartly.io

Kevin drives the evangelism of Smartly.io as a creative automation and campaign optimisation solution in Asia Pacific. He enables leading agencies and brand advertisers to rapidly produce, test and optimise their best performing ads across social channels.

Passionate to help companies attain commercial success, Kevin achieves this with his in-depth knowledge amassed from close to 20 years of working with leading firms from the market insights, mobile and technology sectors. Before Smartly.io, Kevin was the Business Director for Lotame Asia, a leading ad-tech Data Management Platform solution.

PIERRE TIRTADJAJAHEAD OF ONLINE MARKETING, STASHAWAY

Pierre is the Head of Online Marketing at StashAway, one of the fastest growing fintech startups in SEA, providing a digital wealth management platform that delivers automated, personalised portfolio management to each client’s individual portfolios, operating across Singapore, Malaysia, Hong Kong and the Middle East. Pierre manages customer acquisition and retention in StashAway through digital marketing channels and CRM activities. Prior to Stashaway, Pierre held leadership roles at Groupon and ZALORA Group.

NATALIA OBOLENSKYGENERAL MANAGER, APAC, SUPERGOOP!

Natalia Obolensky joined Supergoop! as the General Manager, Asia Pacific in February 2021. She is responsible for accelerating growth and expanding distribution across the region, with a particular focus on the China cross-border market and strategy.

Natalia started her career as a consultant with Bain & Company. Post consulting, she started and sold her own London-based consumer lifestyle services business (CitySwish) and then moved to Hong Kong to run an ASX-listed, omnichannel fine jewelry business (Plukka). Natalia then joined Charlotte Tilbury as General Manager for APAC where she opened the brand in Hong Kong and led the quick expansion across China, SE Asia and India in the run up to a successful sale of the brand to Puig in 2020.

Daniel HagmeijerChief Digital Officer
The Body Shop Indonesia

Daniel helps businesses engage people by designing innovative services, holistic customer experiences, go-to-market approaches for the digital age. He is currently the Chief Digital Officer at The Body Shop Indonesia, where he’s applying all he’s learned to retail while navigating the Indonesian eCommerce landscape.

Prior to his role at The Body Shop Indonesia, he was managing director at Wunderman Thompson Indonesia, and he has over 15 years of experience in marketing, customer insights, product and service innovation, and user experience.

Devendra Shivhare Head of Marketing Technologies, APAC The Coca-Cola Company

Devendra is the Head of Marketing Technologies, APAC at The Coca-Cola Company and focusing on the martech stack promoting consumer audience growth, enhancing personalisation, triangulating identity, increasing brand awareness, and increasing the effectiveness of advertisements through marketing technologies, platforms, and tools.

He is an experienced and well-rounded marketing & advertising tech and data leader with a proven background with WPP media agencies, Criteo (martech, adtech platforms), and Singapore publisher (SPH) and has helped hundreds of companies from emerging startups to Fortune 100 leaders to build technology platforms expansions across campaign management, measurement and optimisation, operationalising attribution and customer lifetime-value insights, advanced bid optimisation, A/B, and MVT testing analytics, digital attribution and data visualisation, and create growth strategies that have generated massive increases in traffic and revenue.

Nicolle Jayne SingBusiness Director APAC
The Goat Agency

Recognised by Campaign Asia’s 40 Under 40 in 2019, Nicolle currently leads GOAT in APAC and works with brands to develop influencer-powered social media marketing

Her previous roles involved leading client servicing teams in independent agencies, spanning across the areas of brand activation, experiential, social and paid media. She has led award-winning campaigns for brands such as HSBC, Porsche, Google, Visa, P&G, Vivo, and Reckitt Benckiser.

She is a firm believer that people are the best advocates for brands and places high priority in understanding the relationships that brands have with their audiences.

Dhiren AminChief Marketing Officer, Asia
The Kraft Heinz Company

Dhiren Amin is the Chief Marketing Officer, Asia for Kraft Heinz with a commercial responsibility spanning brand management, innovation development, R&D and category/trade marketing. He also oversees the consumer insights, media and activation related activities for the company, covering China, Indonesia, India, Thailand, Malaysia, Singapore, Philippines and other South East Asian markets.

Dhiren joined Kraft Heinz in July’16 as the Chief Marketing Officer for Indonesia. He implemented a number of measures, aimed at improving the business performance and brand equity of the ABC brand in Indonesia, extending across the brand’s full range of products – Soy & Chili Sauce, Ready-to-drink, canned foods and helped drive accelerated penetration growth, improved mix performance and sales growth for the organisation.

Before joining Kraft Heinz, Dhiren worked at Unilever for 3 years as a Global Brand Manager for Vaseline Men, based out of Singapore, where he was involved in the re-launch of the brand in SEA and leading face-care innovations that were aimed at growing the business in the brand’s key markets. Prior to this, he worked as a strategic planner for 8+ years in advertising with his last role being Head of Planning for McCann Mumbai.

Frank TingleyDirector of Data & Analytics
The North Face

As Director of Data and Analytics at The North Face, Frank’s role is to maximise growth and optimise marketing efficiency by implementing data-driven business solutions. He enables and empowers company-wide decision making through strategic analytics and insights.

SAMIRA SHIHABCHIEF EXECUTIVE OFFICER & CO-FOUNDER, TINKERLUST

Samira moved back to Indonesia after having spent 25 abroad. After graduating with her MBA from the United States, she moved back to Indonesia to begin her career as a tech entrepreneur.

As a Chief Executive Officer of Tinkerlust, Samira helps to facilitate women in Indonesia to do smart shopping and reduce pollution in fashion industries. Her leadership has enabled Tinkerlust to experience rocket speed growth since its inception. Her daily routine involves problem-solving and creating the foundation of the business, from operations to marketing to product development. With her leadership, Samira aims to grow a profitable and sustainable business to contribute to the fashion sharing economy in the Indonesian retail ecosystem.

Sean ValenciaMarketing Strategist, APAC Marketing Lead
Treasure Data

Sean leads APAC marketing for Treasure Data, focusing on Customer Data Platform (CDP). In his current role, he develops marketing strategy and manages marketing campaigns across the APAC region. He is based in Tokyo, Japan, and holds an MBA from Hitotsubashi University. Previously, he worked in marketing for an online bank in the United States.

Sarah MathewsGroup Head of Media Partnerships APAC
Tripadvisor

A seasoned keynote speaker and travel trend spotter, Sarah has more than 20 years marketing, sales and digital experience across EMEA and APAC. She currently leads the digital marketing team at Tripadvisor across APAC.

Sarah is Tripadvisor’s insight-clopedia. With her background, Sarah has a deep understanding on how to leverage data, insights and digital platforms to develop impactful traveller-centered campaigns that drive marketing success, making sure clients are talking to the right audience, the right way.

Sarah’s core focus has been developing growth within the destination sector for Tripadvisor, working with key organizations and Ministries across the region. Her current role has evolved to working across the whole travel sector as well as driving new opportunities from the non-travel sector. Some of her recent clients include Tesla, Citibank, Accor, Tourism New Zealand and Japan Airlines.

Under her leadership, the Asia Pacific team launched the first Tripadvisor Destination Academy, a three-day Digital Boot camp for government organisations and the CEO Challenge, a campaign that supports the discovery of lesser known destinations and in 2019 launched the first ever Asia Pacific Destination Leadership Summit focusing on the challenges and opportunities governments and ministries face in travel.

Dietmar BohmerChief Analytics Officer
Tyme

Dietmar joined Tyme 5 years ago, currently based in Singapore he built up their analytics and data team as well as overseeing the design and build of the Data Lake and Advanced Analytics platform with ML pipeline. TymeBank is South Africa’s first fully licensed fully digital bank that is founded on simplicity, transparency and affordability. Dietmar has a BSc (Hons) in Actuarial Mathematics from the University of Pretoria. He lectured in the Actuarial field for a couple of years before he joined the banking sector 17 years ago. He spent time at Nedbank and Standard Bank, leading and building various lending, data science, machine learning and big data teams.

Albert Cuadrante Chief Marketing Officer
UnionBank of the Philippines

Albert C. Cuadrante is the newly appointed Chief Marketing Officer (CMO) of UnionBank of the Philippines. He assumed this position on August 16, 2021. As Chief Marketing Officer, Albert will be in-charge of strengthening UnionBank’s innovative product offerings and solidifying its position as the one of the country’s leading and preferred player in the exponentially growing digital banking space.

Prior to joining UnionBank, Albert was the President and CEO of Acumen Strategy Consultants, a full-service consultancy firm specializing in business transformation, marketing and sales, strategic digital transformation and organization capability building. In its almost 20-year existence since Albert founded the firm in 2002, Acumen has become a trusted partner of many top local and multinational companies, in helping enable them to transform their businesses to higher levels of performance; especially as they pivot in this new environment.

Albert also had a successful 12-year stint in Jollibee Foods Corporation (JFC), handling various executive leadership positions across its brands like Jollibee, Greenwich and Red Ribbon. His most recent role in JFC was heading the Digital Commerce and Customer Loyalty division for the Philippines, which he was tasked to pioneer and establish. This Division was primarily responsible for maximizing the exponential growth of revenues attributable to digital commerce and off-premise consumption channels (Delivery and Take Out), as well as developing the desired digital customer and user experience across brands, with the end goal of deepening customer loyalty in the increasingly competitive and fragmented retail food landscape.
Albert began his Marketing career with Procter & Gamble Philippines and is currently a Faculty member of his alma mater, the Ateneo De Manila University, teaching various Marketing courses at the Loyola Schools’ JG School of. Albert was also the recipient of the 2013 Asia-Pacific Tambuli CMO of the Year award.

CASSANDRA TANDIRECTOR, INSIGHTS & ANALYTICS, SEA & KOREA, UNIVERSAL MUSIC GROUP

Cassandra has over 10 years of experience in bringing the voice of the consumers to the business, specifically with global and regional brands in Asia Pacific. In her current role as head of insights and analytics for Southeast Asia and Korea at Universal Music Group, she conducts analysis to provide market outlook, identify growth opportunities and assess gaps that impact existing business models to inform commercial plans and innovation partnerships. She partners closely with senior leadership, regional marketing, commercial strategy, and brand partnerships to translate insights to activation plans.

Dan RichardsonHead of Data, ANZ
Yahoo

As Head of Data at Yahoo, Dan’s role is to shape the commercial data strategy and deliver effective audience engagement solutions to Yahoo’s agency, brand and publisher partners. Dan is also the co-chair of IAB, Australia’s Data Council and a member of the IAB New Zealand Standards and Measurement Council.

Mikael VaittiHead of Digital Marketing & Strategy
Yappy Pets Pte Ltd

Mikael Vaitti is a strategic, result-oriented and collaborative digital marketing leader with more than 15 years of experience developing marketing strategies and running performance marketing campaigns that deliver business results in APAC and Europe for both B2B and B2C businesses.

Using data analytics to focus on market and consumer insights, Mikael has created growth strategies for SMEs and MNCs in both APAC and Europe. His forte is formulating digital strategies tailored for businesses’ targeted audiences. His belief in digital branding emphasises on consumers’ digital experience and journey, helps transform brands through seamless O2O experience.

Charmaine LeeHead of Marketing, Singapore
Yeo Hiap Seng (Yeo’s)

Charmaine heads up the marketing team in Yeo’s Singapore. She is a digital-first marketer who believes in innovation and the importance of digital transformation with consumers at the core of the strategy. With more than a decade of experience in FMCG, she has seen the ups and downs of categories and how innovation disrupts the market yet delight the consumers of tomorrow. She is passionate of her work and will continue this fruitful journey in engaging and bonding with the community, jointly with her team and agencies.

Wilasinee ParnuratChief Marketing Officer
Yves Rocher Thailand

Wilasinee is an engineering graduate who turned to a pursue a career in marketing in beauty care across several international FMCG companies starting at Unilever Global Brand Development Offices where she got to be relocated from Shanghai to London to Singapore, before moving back to Bangkok 7 years ago to join L’Oreal with the last position as a Brand GM for the largest portfolio of 3 makeup brands (Maybelline New York, L’Oreal Paris, NYX Professional Makeup). Currently, she is Chief Marketing Officer at the mission-driven company that she has been so personally engaged with and passionate about, Yves Rocher – the brand that encompasses positive actions on ourselves, others and our planet.

Kannan RajaratnamCustomer Experience & E-payments Director
ZALORA Southeast Asia

Kannan dabbled in the e-commerce industry since 2007, as an entrepreneur where he successfully transformed SMEs in adapting to then new business model. He is responsible in shaping and driving customer experience innovation throughout his organisation. He focused on building high level of agility in order to adapt to ever evolving customer expectation. Armed with passion, he successfully digitalised various processes and adopted new communication channels to deliver superior service at the lowest cost possible. In the past, he has been actively designing user experience for start-ups and understands both business and operational needs.

Today he is leading a strategic role of further enhancing operational efficiency while valuing every customer’s journey.

AARON TING REGIONAL HEAD OF PERFORMANCE MARKETING, ZENYUM

A physics graduate who fell into marketing by accident, Aaron has adapted throughout his career and lived in locations across Asia. In his previous position at e-commerce platform Zalora, Aaron was one of the pioneer team members that relaunched ZALORA Taiwan back in 2015. He has also rebuilt ZALORA’s Performance Marketing team after a major restructure in 2019. Aaron is now leading the Performance Marketing department at one of Asia’s fastest growing direct-to-consumer dental products brands, Zenyum.

Rulit CandraChief Marketing Officer
PT. Pos Logistik Indonesia

Rulit Candra is a professional with extraordinary experience and achievements in the world of Sales and Marketing, and now appointed by Pos Indonesia as the Chief Marketing Officer of Pos Logistics Indonesia. Starting his career as a Project Engineer at PT Xoma Power, he then continued his career as a Manager at Saga Batik LTD a technology company based in Moscow Russia, then contributed his expertise to PT. Garuda Maintenance Facility Aero Asia, Tbk as GM Regional Sales (Eastern Europe, Russia, & CIS).

Sylvia OngChief Marketing Officer
Oddle

Sylvia is currently the Chief Marketing Officer at Oddle where she aims to bring along her years of experience in brand building with P&G to scale up the business and brand at Oddle. During her time at P&G, she has worked on brands like SK-II, Pampers, Downy, Ariel across APAC markets and globally. Oddle is a food tech start-up (Series A funded) with the mission to become the restaurant’s tech partner of choice. With over 4,000 restaurants onboard, Sylvia is passionate to help the F&B industry tide through the pandemic and thrive beyond.