Abhishek Grover

Regional Digital Marketing Head
Samsung, SEA

Abhishek is an award-winning digital marketing professional with 12 years’ work experience in APAC. Currently, he is the Regional Digital Marketing Head for Samsung at its SEAO office; where he leads multi-channel data-driven marketing campaigns for its mobile business. With proprietary data & technology, he has established ‘industry first’ business-outcome based attribution models that helps the organisation to optimise channel mix and content to maximise the ROI. Previously, he worked at GroupM APAC where he led media and communications strategy for large global organisations such as L’Oreal, Kimberly Clark and Chevron.