Alexandra Gaillard

Vice President Digital Marketing
Signify, Switzerland

High energy leader with ability to think strategically and creatively, Alex is an ROI-minded marketer with a passion for consumer experience, business growth and fast-prototyping. Leveraging her multi-disciplinary background acquired within large global corporations (Accenture, Nestlé, L’Oréal, DuPont & Philip Morris), Alex leads a team of Growth Hackers who develop and implement digital marketing and communication strategies to accelerate growth and enrich the company’s brand image. Digital Growth is exciting but it doesn’t come easily. It requires dogged persistence and an insatiable hunger to succeed, both competencies Alex has developed as a professional athlete during her time with the French team of Synchronized Swimming.