Aliya Ahmed

Head of Digital Transformation and Communication
United Bank Limited

Aliya Ahmed has worked in leading Multinational and local organizations as Head of Marketing for 19+ years and has proven herself as a seasoned marketer in Digital space as well as conventional marketing. Currently she is the Head of Digital Communications & Customer Analytics at United Bank Limited. Before joining UBL she was based out of Dubai – leading MESA region for Western Union Financial Services.

She has won several awards by thinking out of the box and coming up with creative ideas. She always strives to do things differently and has been exposed to both B2B and B2C environments and proved herself as a person capable of adapting to the requirements of any challenging situations.

Aliya has attended several management programs and trainings in USA, Germany, Hong Kong, Malaysia, Bangkok, Singapore which has kept her knowledge updated about the recent marketing trends and concepts. Besides being a thorough professional, she loves to travel in her spare time and has discovered more than 63 countries.