Day 1, 24 September: Agentic AI and evolving tech

AI is no longer an emerging tool – it’s the engine powering the next wave of marketing. From intelligent automation and real-time decisioning to creative optimisation and predictive targeting, these technologies are transforming every stage of the marketing life cycle. We explore how forward-thinking brands are leveraging intelligence, not just to enhance, but to reimagine how they engage, convert, and scale.

Agenda

24 September
08:15

Registration

08:50

Welcome address

09:00

[Opening fireside chat]

Shaping intelligent futures: Leading purposeful change amidst uncertainty

Moderator:
Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE
Speaker:
Piyush Gupta

Piyush Gupta

Chairman of Singapore Management University, Chairman of Mandai Park Holdings

09:45

[Case study]

AI, data, and context: The unstoppable trio powering next-gen ad campaigns 

10:15

[Panel discussion]

From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up

Panellists:
Gourab Kundu

Gourab Kundu

Head of Digital Growth

Citi Wealth, Asia South

Amresh Kumar

Amresh Kumar

Director of Sales for Southeast Asia

Nexxen

Crystal Sim

Crystal Sim

Head of Digital Marketing and Media, Integrated Marketing

Samsung Electronics Singapore
Petromil Petkov

Petromil Petkov

Founder and Head of Innovation Hub Singapore

Volkswagen Group

10:50

Networking break

11:20

[Case study]

The future of AI-powered marketing measurement: Building a resilient data foundation for growth

Speaker:
Naohiro Yamaura

Naohiro Yamaura

Chairman and CEO

Ayudante APAC

11:50 – 12:50

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

11:50

Power Hour 1:
Rethinking media monitoring: Balancing AI, accuracy, and human judgement.

Speaker:
Kelvin Koh

Kelvin Koh

Managing Director

Truescope Singapore

12:10

Power Hour 2:
Smart storytelling: How AI is revolutionising the way brands craft and amplify creator content.

Speaker:
Dulya Wijeratne

Dulya Wijeratne

Key Accounts Lead

Cult Creative

12:30

Power Hour 3:
Velocity over volume: Fuelling social ads with precision that converts.

12:50

Networking lunch

13:50

Lightning Talk

Harnessing conversational commerce, AI shopping agents, and subscription commerce in the age of retail.

14:20 – 15:20

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

14:20

Power Hour 1:
The death of gut feel: Why the future of influencer marketing belongs to AI.

Speaker:
Francesca Ungaro

Francesca Ungaro

CEO

Atisfy

14:40

Power Hour 2:
Automation in motion: Rewriting the rules of personalisation.

 

Speaker:
Jayss Rajoo

Jayss Rajoo

Director of Marketing and Innovation

Pizza Hut

15:00

Power Hour 3:
Legacy, meet AI: Transforming heritage strengths into next-gen CX breakthrough

Speaker:
Henry Christian

Henry Christian

Head of Loyalty and Customer Digital Transformation

Metro Singapore

15:20

Networking break

15:50

[Case study]

Unlocking business growth through Agentic AI in customer experience 

Speaker:
Gaurav K. Upadhyay

Gaurav K. Upadhyay

Regional Lead, Platform and Apps

Adobe

16:20

Brand Showcase
AI decoded: 3 uses of AI and why it worked 

16:35

[Panel discussion]

The great marketing recalibration: How AI is reshaping the funnel – and rewriting the marketer’s role 

Moderator:
Derick Ng

Derick Ng

CEO and Co-Founder

Clickr

Panellists:
Ajay Shankar

Ajay Shankar

Regional E-commerce Director and General Manager

Lenovo
Chen Peng

Chen Peng

Chief Executive Officer

minden.ai

Evelyn Pang

Evelyn Pang

General Manager

Moderna Biotech Singapore

17:05

Closing remarks

17:15

End of day 1

Who should sponsor day 1?

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:  

  • AI-driven advertising solution providers
  • AI technology providers
  • Chatbot and virtual assistant providers
  • Customer data management providers
  • Customer experience (CX) and user experience (UX) solution providers
  • Digital experience and personalisation platforms
  • Marketing analytics and insights providers
  • Marketing automation software providers
  • Mobile commerce (mCommerce) solution providers
  • Social media monitoring and sentiment analysis providers
  • And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.