Day 1, 24 September: Agentic AI and evolving tech
AI is no longer an emerging tool – it’s the engine powering the next wave of marketing. From intelligent automation and real-time decisioning to creative optimisation and predictive targeting, these technologies are transforming every stage of the marketing life cycle. We explore how forward-thinking brands are leveraging intelligence, not just to enhance, but to reimagine how they engage, convert, and scale.
Agenda
24 September
08:15
Registration
08:50
Welcome Address
09:00
[Opening keynote]
Let’s talk aBot a change: AI’s great leap forward and what it means for marketers
09:30
[Case study]
AI, data, and context: The unstoppable trio powering next-gen ad campaigns
10:00
[Panel discussion]
From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up
10:30
Networking break and Future Floor
11:00
Elevator Pitch
11:05
[Case study]
From data lakes to revenue streams: Turbocharging growth with automated audience segmentation
11:35 – 12:35
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
11:35
Power Hour 1:
The great data equaliser: How AI agents will unleash a new era of data domination.
11:55
Power Hour 2:
Enter the zero-click era: Intertwining paid search into a seamless AI-driven discovery.
12:15
Power Hour 3:
Velocity over volume: Fuelling social ads with precision that converts.
12:35
Networking lunch and Future Floor
13:35
Elevator Pitch
13:40
Lightning Talk
Harnessing conversational commerce, AI shopping agents, and subscription commerce in the age of retail.
14:10 – 15:10
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
14:10
Power Hour 1:
The feedback OS: Unlocking customer insights with live visualisation at scale.
14:30
Power Hour 2:
Social listening 2.0: Revolutionising engagement strategies through ML and AI.
14:50
Power Hour 3:
A dance of human and machine: NLP and the future of voice search.
15:10
Networking break and Future Floor
15:40
Elevator Pitch
15:45
[Case study]
The future of commerce is unified: Harnessing AI to deliver hyper-targeted, predictive shopping journeys, at scale
16:15
Brand Showcase
AI decoded: 3 uses of AI and why it worked
16:30
[Panel discussion]
The great marketing recalibration: How AI is reshaping the funnel – and rewriting the marketer’s role
17:00
End of day 1
Who should sponsor day 1?
If your organisation provides services or solutions in the following areas, you will be perfect for this theme:
- AI-driven advertising solution providers
- AI technology providers
- Chatbot and virtual assistant providers
- Customer data management providers
- Customer experience (CX) and user experience (UX) solution providers
- Digital experience and personalisation platforms
- Marketing analytics and insights providers
- Marketing automation software providers
- Mobile commerce (mCommerce) solution providers
- Social media monitoring and sentiment analysis providers
- And many more!
Get in touch with us at partnerships@marketing-interactive.com to find out more.