Day 1, 24 September: Agentic AI and evolving tech
AI is no longer an emerging tool – it’s the engine powering the next wave of marketing. From intelligent automation and real-time decisioning to creative optimisation and predictive targeting, these technologies are transforming every stage of the marketing life cycle. We explore how forward-thinking brands are leveraging intelligence, not just to enhance, but to reimagine how they engage, convert, and scale.
Agenda
Registration
08:50
Welcome address
09:00
[Opening fireside chat]
Shaping intelligent futures: Leading purposeful change amidst uncertainty

Rezwana Manjur
Editor-in-Chief

Piyush Gupta
Chairman of Singapore Management University, Chairman of Mandai Park Holdings
09:45
[Case study]
AI, data, and context: The unstoppable trio powering next-gen ad campaigns
10:15
[Panel discussion]
From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up

Gourab Kundu
Head of Digital Growth
Citi Wealth, Asia South

Amresh Kumar
Director of Sales for Southeast Asia
Nexxen

Crystal Sim
Head of Digital Marketing and Media, Integrated Marketing

Petromil Petkov
Founder and Head of Innovation Hub Singapore
Volkswagen Group
10:50
Networking break
11:20
[Case study]
The future of AI-powered marketing measurement: Building a resilient data foundation for growth

Naohiro Yamaura
Chairman and CEO
Ayudante APAC
11:50 – 12:50
Power Hour
11:50
Power Hour 1:
Rethinking media monitoring: Balancing AI, accuracy, and human judgement.

Kelvin Koh
Managing Director
Truescope Singapore
12:10
Power Hour 2:
Smart storytelling: How AI is revolutionising the way brands craft and amplify creator content.

Dulya Wijeratne
Key Accounts Lead
Cult Creative
12:30
Power Hour 3:
Velocity over volume: Fuelling social ads with precision that converts.
12:50
Networking lunch
13:50
Lightning Talk
Harnessing conversational commerce, AI shopping agents, and subscription commerce in the age of retail.
14:20 – 15:20
Power Hour
14:20
Power Hour 1:
The death of gut feel: Why the future of influencer marketing belongs to AI.

Francesca Ungaro
CEO
14:40
Power Hour 2:
Automation in motion: Rewriting the rules of personalisation.

Jayss Rajoo
Director of Marketing and Innovation
Pizza Hut
15:00
Power Hour 3:
Legacy, meet AI: Transforming heritage strengths into next-gen CX breakthrough

Henry Christian
Head of Loyalty and Customer Digital Transformation
Metro Singapore
15:20
Networking break
15:50
[Case study]
Unlocking business growth through Agentic AI in customer experience

Gaurav K. Upadhyay
Regional Lead, Platform and Apps
Adobe
16:20
Brand Showcase
AI decoded: 3 uses of AI and why it worked
16:35
[Panel discussion]
The great marketing recalibration: How AI is reshaping the funnel – and rewriting the marketer’s role

Derick Ng
CEO and Co-Founder
Clickr

Ajay Shankar
Regional E-commerce Director and General Manager

Chen Peng
Chief Executive Officer
minden.ai

Evelyn Pang
General Manager
Moderna Biotech Singapore
17:05
Closing remarks
17:15
End of day 1
Who should sponsor day 1?
If your organisation provides services or solutions in the following areas, you will be perfect for this theme:
- AI-driven advertising solution providers
- AI technology providers
- Chatbot and virtual assistant providers
- Customer data management providers
- Customer experience (CX) and user experience (UX) solution providers
- Digital experience and personalisation platforms
- Marketing analytics and insights providers
- Marketing automation software providers
- Mobile commerce (mCommerce) solution providers
- Social media monitoring and sentiment analysis providers
- And many more!
Get in touch with us at partnerships@marketing-interactive.com to find out more.