Day 2, 25 September: Experience at scale

Day 2, 25 September: Experience at scale

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The future of the customer experience isn’t just seamless – it’s boundless. From hyperpersonalised journeys to cross-channel optimisation, technologies are now empowering brands to deliver impactful experiences across borders. Uncover how next-gen brand builders are designing and executing frictionless experiences that will connect, engage, and convert across touch-points, regions, and platforms, all while driving deeper customer loyalty and sustained engagement with data-powered precision.

Agenda

25 September

08:15

Registration

08:50

Welcome address

09:00

[Opening keynote]

Design the future of experience: Activate your AI blueprint at scale

Speaker:

Neil Patel

Neil Patel

Co-Founder

NP Digital

09:45

[Panel discussion]

Moving beyond retail experiences: How does segmentation + hyperpersonalisation + AI = unstoppable CX

Moderator:

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Panellists:

Caitlin Nguyen

Caitlin Nguyen

Head of Digital and Customer Engagement, Established Pharmaceuticals

Abbott

Cyril Prasanna Kumar

Cyril Prasanna Kumar

Regional Digital Marketing Head, ASEAN

Reckitt

10:15

[Case study]

Collapsing the funnel with intent data: Turning data noise into actionable insights for enhanced engagement

10:45

Networking break

11:15

[Case study]

Channel-centric to customer-centric: Converting fragmented B2B data by leveraging next-gen CRM 

11:45 – 12:45

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.  

11:45

Power Hour 1:
Strategic shifts: How creators will redefine marketing in 2026.

Speaker:

Evangeline Leong

Evangeline Leong

CEO

Kobe

12:05

Power Hour 2:
Interaction over interface: The future of UX in journey-centric ecosystems.

12:25

Power Hour 3:
Leading with grace in the AI-human age of innovation.

Speaker:

Magda Wolder

Magda Wolder

Innovation Marketing Director (Creative Play Lab)

The LEGO Group

12:45

Networking lunch  

13:45

[Panel discussion] 

Whose journey is it anyway? Dismantling silos for unified, seamless experiences

Panellists:

Tony Ng

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Srihari Puthanveettil

Srihari Puthanveettil

Assistant Vice President (Digital and Data)

Mandai Wildlife Group

Carolyn Wishnowski

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

14:15

[Fireside chat]

The future of intelligence: From national digital trust to global foresight

Moderator:

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Speaker:

Mark Lim

Mark Lim

Chief Digital Officer

Temasek

14:45 – 15:45

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

14:45

Power Hour 1:
Proactive engagement and AI: The power couple driving exceptional CX or a one-sided affair? 

15:05

Power Hour 2:
Moving at the speed of expectation: Inside the engine room of frictionless commerce. 

15:25

Power Hour 3:
Ex machina x limits: How is technology transforming consumer relationships? 

15:45

Networking break

16:15

[Case study]

Turning drought into flow: How data hydration is the next CX superpower

16:45

[Closing panel discussion]

From funnels to flywheels: Rethinking growth in 2025, and beyond 

Moderator:

Sujata Dantiki

Sujata Dantiki

Moderator

Panellists:

Angel Lo

Angel Lo

Head of Customer Experience APAC

Olympus

Aashay Shah

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

Debra Soon

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife

17:15

Closing remarks

17:20

End of conference  

Who should sponsor day 2?

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:  

Ecommerce platforms
Customer relationship management (CRM) software providers
Marketing automation and personalisation platforms
Data integration and analytics providers
Social media monitoring and sentiment analysis providers

Mobile commerce (mCommerce) solution providers
Customer experience (CX) and user experience (UX) solution providers
Payment solution providers
And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.

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Neil Patel-img

Neil Patel

Co-Founder

NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

MARKETING-Rez

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Caitlin_Headshot

Caitlin Nguyen

Head of Digital and Customer Engagement, Established Pharmaceuticals

Abbott

Caitlin Nguyen is an expert in growth marketing and change management with over 25 years of experience in APAC, Europe, and the United States. She specialises in digital business transformation in developed and emerging markets, delivering key organisational transformation capabilities such as digital business models, online and omnichannel commerce development, digital marketing, D2C, D2B2C, and B2B. She has led digital and marketing transformation for brands such as Abbott, Philips, Sanofi, Fonterra, Unilever, Heineken, Coca-Cola, among others.

Currently leading digital and customer engagement in pharmaceuticals, Nguyen is also an advisor for tech startups and non-profits.

Cyril Prasanna Kumar-img

Cyril Prasanna Kumar

Regional Digital Marketing Head, ASEAN

Reckitt

As the regional digital marketing head for the ASEAN region at Reckitt, Cyril Prasanna Kumar leads innovative digital strategies that drive brand growth, consumer engagement, and performance marketing excellence across diverse markets. With over 15 years of experience in digital marketing, Kumar brings a deep understanding of regional nuances, e-commerce acceleration, and data-driven decision-making to the forefront of Reckitt’s marketing initiatives.

In this role, Kumar spearheads the development and execution of integrated digital campaigns, optimises omnichannel strategies, and champions digital transformation within the organisation. Passionate about consumer behaviour and emerging technologies, he has successfully scaled digital capabilities and built high-performing teams across multiple countries in ASEAN region.

Evangeline Leong-img

Evangeline Leong

CEO

Kobe

Logos_Kobe

Evangeline is the Founder & CEO of Kobe Global Technologies. Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its 7 consecutive Gold Awards for Influencer Agency of the Year since 2020.

Magda_Headshot v2

Magda Wolder

Innovation Marketing Director (Creative Play Lab)

The LEGO Group

Magda Wolder is a seasoned marketing leader renowned for her ability to drive brand growth through innovation. With 17 years of experience, both client-side and agency, Wolder has successfully contributed to the growth of global brands such as The LEGO Group, tech giant – Google, and entertainment disruptors – Netflix and Sky. Her expertise encompasses creative and media innovation, strategic acumen, and a dynamic leadership style characterised by empathy.

Currently based in Singapore and serving as the GTM innovation director at The LEGO Group’s Creative Play Lab, she leads a multinational team responsible for crafting strategic marketing plans for new play innovations. Previously, Wolder led an innovation arm for Google’s digital agency, Essence, in the APAC region; created and headed up the creative strategy function back in the London hub for clients including Google, NBC Universal, L’Oreal, and Airbnb.

Originally from Poland, a mom and a wife, with a wealth of experience spanning diverse industries and geographies, Wolder brings a unique blend of strategic vision, creative innovation and a sense of humour to the table, making her a sought-after speaker in marketing innovation and brand growth.

Tony-Ng

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Tony Ng is the founder and creative director of DigiSalad, an award-winning digital agency specialising in user experience (UX), user interface (UI) design, and digital transformation. With over 18 years of experience in the digital landscape, he has led his team to create innovative digital solutions for brands across APAC, earning recognition including Agency Leader of the Year in 2023.

Ng’s expertise spans from designing intuitive user experiences to implementing comprehensive digital ecosystems that break down traditional departmental silos. His philosophy centres on creating digital solutions that seamlessly integrate technology with human-centred design principles.

Srihari-Puthanveettil

Srihari Puthanveettil

Assistant Vice President (Digital and Data)

Mandai Wildlife Group

From investment banking tech to 15+ years of unlocking insights no one knew they needed, Srihari Puthanveettil now turns numbers into narratives at Mandai Wildlife Group—spreading the message of conservation one data point at a time. Equally curious about Martech and the “enablers” that transform insights into action, he is striving to ensure that analytics doesn’t stop at a report or dashboard without any measurable outcomes.

Carolyn

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

Carolyn Wishnowski is a seasoned branding, loyalty, and marketing leader with over 24 years of experience across hospitality, lifestyle, and healthcare sectors. As vice president of global branding, marketing and loyalty at Millennium Hotels and Resorts, she leads the group’s global brand strategy, integrated marketing, public relations, strategic partnerships, and loyalty operations across an international portfolio.

Since joining Millennium in 2023, Wishnowski has led the revitalisation of the MyMillennium loyalty program, launched integrated F&B and lifestyle campaigns, and strengthened brand visibility and engagement across key markets. She was promoted to vice president in 2025 in recognition of her strategic leadership and commercial impact.

Her previous roles include leading marketing communications at voco Orchard Singapore, and senior leadership positions at Starwood Hotels and Resorts, Ramsay Sime Darby Health Care, and DreamUs Group. Wishnowski brings deep expertise in loyalty strategy, brand storytelling, and guest experience—and shares insights on these topics at industry events and leadership forums.

Mark-Lim

Mark Lim

Chief Digital Officer

Temasek

Mark Lim is the chief digital officer (CDO) of Temasek. He leads a team that drives positive business, tech, and operations change with digital strategy, digital technology, design thinking, modern digital product management, and digital fluency.

Lim believes that digital and cybersecurity must work hand-in-hand to drive digital transformation and the adoption of new digital business strategies. He is a certified chief information security officer (CCISO) with the EC Council.

Before joining Temasek, Lim co-founded the Government Digital Service at GovTech Hive. He built in-house digital technology, Agile, UX, software engineering, data science, and Government PaaS core infrastructure teams there.

Lim builds cross-functional agile tribes and squads that focus on innovation and collaboration through digital strategy, user experience design, Agile software development, DevSecOps, continuous delivery, core infra engineering and ops, quality engineering, cybersecurity, digital risk management, cloud technology, big data platform, process redesign, data science, and machine learning.

Lim is very passionate about organisational culture and its effects on developing high-performance teams and individuals. He believes that happy people produce high-quality work, and it is essential for leaders to seed the right tone for a positive culture to flourish and meet organisational goals.

Lim has also been appointed to the 16th National Youth Council, where he advises leveraging digital technologies to engage and empower the youth. He also serves on the fourth National Youth Fund Advisory Committee, where he advises the committee on the evaluation and seed funding/grants for ground-up initiatives and startups.

Lim has been appointed as an advisor (Community Care Technology Council) to the Agency for Integrated Care (AIC). He has also been appointed to the National University of Singapore (NUS) School of Computing Advisory Board on July 1st, 2023. He is an accredited director of the Singapore Institute of Directors (SID).

Sujata Dantiki-img

Sujata Dantiki

Moderator

Sujata Dantiki is a seasoned marketing executive with a track record of leading growth strategy and customer engagement at global brands like Tesla and eBay. She is also the founder of Anoova Global, a boutique consultancy that helps brands grow with intention by integrating cultural intelligence, AI-enabled innovation, and regionally attuned strategy.

At Tesla, Dantiki led customer acquisition and retention across North America during a pivotal period of organisational transformation. She launched high-impact promotions to increase engagement, designed journeys to accelerate adoption of Full Self Driving (FSD), and delivered insights that shaped customer and market strategy.

At eBay, she built the company’s competitive strategy and intelligence function from the ground up. Dantiki led analysis across categories including auto, electronics, fashion, and luxury, supporting business-critical decisions that strengthened market position in the US, UK, and Germany. She was recognised with the company’s Spot Award, reserved for the top 1% of contributors.

At Anoova Global, Dantiki partners with tech and consumer businesses across Asia to bring cultural nuance and strategic clarity to go-to-market plans, demand generation, and marketing transformation.

Earlier in her career, she led global eCommerce strategy at Newell Brands, drove omnichannel transformation at Forever21, and co-led the launch of Mars’ first new brand in two decades.

Outside of work, Dantiki is a champion for diversity, inclusion, and education initiatives. She has served on the leadership team of Women at eBay, was selected as a Marketing Academy Scholar, and is an Insights250 awardee. She holds an MBA from the University of Michigan and often returns as a guest lecturer.

Now based in Singapore, Dantiki brings global brand expertise and a deep curiosity for Asia’s diverse markets. She remains especially interested in how AI and innovation continue to reshape the role of marketing leaders today.

Dr.-Angel

Dr. Angel Lo

Head of Customer Experience APAC

Olympus

Dr. Angel Lo is the head of customer experience APAC at Olympus, bringing extensive leadership experience in digital transformation, customer experience, commercial excellence, and strategic expansion across the Asia Pacific region. She has held senior roles in leading multinational companies across the biotech, medtech, high-tech, and manufacturing sectors, where she has driven impactful change in highly regulated and fast-growing environments.

Dr. Lo has successfully led the setup of new offices, service centres, and warehouses across multiple APAC markets, and played a pivotal role as an advisor and stakeholder in shaping distributor and direct sales strategies. A passionate and transformational leader, she is committed to building high-performing, engaged teams and delivering exceptional customer experiences at scale.

Aashay_Headshot

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

Aashay Shah, is the brand marketing and media director at Procter & Gamble, currently leading Pampers and SK-II. He has a 12-year track record of turning around businesses in JAPAC. His extensive skills and experiences involve developing trusted products and communication strategies that yield positive outcomes for consumers, the company, and the community.

Debra Soon_Headshot-2

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife

Debra Soon leads an integrated brand, communications, marketing and experience team which partners business leaders to achieve revenue targets. She has spent over 30 years in regional leadership roles in media, and diversified conglomerates, covering the property, automotive and tech industries. She held bottom-line responsibilities as managing director of Channel NewsAsia and as chief customer officer of Mediacorp. Soon has also lead HR, regional IT, communications, projects and customer experience teams. Soon has a BSc in economics and an MSc in international relations from the London School of Economics and Political Science.