Day 2, 25 September: Experience at scale

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The future of the customer experience isn’t just seamless – it’s boundless. From hyperpersonalised journeys to cross-channel optimisation, technologies are now empowering brands to deliver impactful experiences across borders. Uncover how next-gen brand builders are designing and executing frictionless experiences that will connect, engage, and convert across touch-points, regions, and platforms, all while driving deeper customer loyalty and sustained engagement with data-powered precision.

Agenda

25 September

08:15

Registration

08:50

Welcome address

Soren Beaulieu

Soren Beaulieu

Regional Content and Strategy Director

MARKETING-INTERACTIVE

09:00

[Opening keynote]

Design the future of experience: Activate your AI blueprint at scale

Speaker:
Neil Patel

Neil Patel

Co-Founder

NP Digital

09:45

[Panel discussion]

Moving beyond retail experiences: How does segmentation + hyperpersonalisation + AI = unstoppable CX

Moderator:
Matthew Eaton

Matthew Eaton

Editor

MARKETING-INTERACTIVE Australia

Panellists:
Caitlin Nguyen

Caitlin Nguyen

Head of Digital and Customer Engagement, Established Pharmaceuticals

Abbott

Jaren Loy

Jaren Loy

Head, Digital Growth

FairPrice Group

Cyril Prasanna Kumar

Cyril Prasanna Kumar

Regional Digital Marketing Head, ASEAN

Reckitt

10:15

[Case study]

The omnichannel edge: Bringing retail media to life across onsite, offsite, and in-store touchpoints

Bryan Choong

Bryan Choong

General Manager, Omnichannel COE

FairPrice Group

10:45

Networking break

11:15

[Case study]

DBS transformation story: Once upon AI time

Bidyut Dumra

Bidyut Dumra

Executive Director, Head of Innovation

DBS Bank

11:45 – 12:45

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today

11:45

Power Hour 1:
Strategic shifts: How creators will redefine marketing in 2026

Speaker:
Evangeline Leong

Evangeline Leong

Chief Executive Officer

Kobe

12:05

Power Hour 2:
Channel-less consumers: Bridging the “who” and “where” in reaching audiences online, in-store, and in between

Speaker:
Vincent Pang

Vincent Pang

Managing Director, APAC

Locala

12:25

Power Hour 3:
Leading with grace in the AI-human age of innovation

Speaker:
Magda Wolder

Magda Wolder

Innovation Marketing Director (Creative Play Lab)

The LEGO Group

12:45

Networking lunch  

13:45

[Panel discussion] 

Whose journey is it anyway? Dismantling silos for unified, seamless experiences

Moderator:
Matthew Eaton

Matthew Eaton

Editor

MARKETING-INTERACTIVE Australia

Panellists:
Tony Ng

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Srihari Puthanveettil

Srihari Puthanveettil

Assistant Vice President (Digital and Data)

Mandai Wildlife Group

Carolyn Wishnowski

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

14:15

[Fireside chat]

The future of intelligence: From national digital trust to global foresight

Moderator:

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Speaker:
Mark Lim

Mark Lim

Chief Digital Officer

Temasek

14:45 – 15:45

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today

14:45

Power Hour 1:
Innovating for digital commerce growth: Adapting in a shifting landscape and evolving consumer journeys

Speaker:
Kenneth Lau

Kenneth Lau

Global Digital Commerce Excellence Lead

Mondelēz International

15:05

Power Hour 2:
The business of love, the power of reinvention: Matchmaking in a tech-driven world

Speaker:
Violet Lim

Violet Lim

CEO and Co-Founder

Lunch Actually Paktor Group

15:25

Power Hour 3:
What really drives growth? Conversions, attribution, and the new rules of performance marketing

Speaker:
Rafay Korai

Rafay Korai

Head of Growth

Mindvalley

15:45

Networking break

16:15

[Fireside chat]

From predictive to agentic: Are new AI frontiers elevating customer experience – or eroding the human touch?

Moderator:

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Speaker:
Parminder Singh

Parminder Singh

Entrepreneur

16:45

[Panel discussion]

From funnels to flywheels: Rethinking growth in 2025 and beyond 

Moderator:

Sujata Dantiki

Sujata Dantiki

Moderator

Panellists:
Angel Lo

Angel Lo

Head of Customer Experience APAC

Olympus

Aashay Shah

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

Debra Soon

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife

17:15

Closing remarks

17:20

End of conference  

Who should sponsor day 2?

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:  

  • Ecommerce platforms
  • Customer relationship management (CRM) software providers
  • Marketing automation and personalisation platforms
  • Data integration and analytics providers
  • Social media monitoring and sentiment analysis providers
  • Mobile commerce (mCommerce) solution providers
  • Customer experience (CX) and user experience (UX) solution providers
  • Payment solution providers
  • And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.