Day 2, 25 September: Experience at scale
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The future of the customer experience isn’t just seamless – it’s boundless. From hyperpersonalised journeys to cross-channel optimisation, technologies are now empowering brands to deliver impactful experiences across borders. Uncover how next-gen brand builders are designing and executing frictionless experiences that will connect, engage, and convert across touch-points, regions, and platforms, all while driving deeper customer loyalty and sustained engagement with data-powered precision.
Agenda
25 September
08:15
Registration
08:50
Welcome Address
09:00
[Opening keynote]
Orchestration at scale: Engineering the next generation of experience
09:30
[Case study]
Collapsing the funnel with intent data: Turning data noise into actionable insights for enhanced engagement
10:00
[Panel discussion]
Moving beyond vanilla experiences: How does segmentation + hyperpersonalisation + AI = unstoppable CX
10:30
Networking break and Future Floor
11:00
Elevator Pitch
11:05
[Case study]
Channel-centric to customer-centric: Converting fragmented B2B data by leveraging next-gen CRM
11:35 – 12:35
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
11:35
Power Hour 1:
Breaking down superficial channels: Why omnichannel marketers must close the data-experience gap.
11:55
Power Hour 2:
Interaction over interface: The future of UX in journey-centric ecosystems.
12:15
Power Hour 3:
From path mapping to activity coding: The future of CX that delivers real value.
12:35
Networking lunch and Future Floor
13:35
Elevator Pitch
13:40
[Panel discussion]
Whose journey is it anyway? Dismantling silos for unified, seamless experiences
14:10
Lightning Talk
Game face on: Reaching Gen Z and Alpha with AI-driven live-stream and fluid brand integration.
14:40 – 15:40
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
14:40
Power Hour 1:
Proactive engagement and AI: The power couple driving exceptional CX or a one-sided affair?
15:00
Power Hour 2:
Moving at the speed of expectation: Inside the engine room of frictionless commerce.
15:20
Power Hour 3:
Ex machina x limits: How is technology transforming consumer relationships?
15:40
Networking break and Future Floor
16:10
[Case study]
Turning a drought into flow: How data hydration is the next CX superpower
16:30
[Closing panel discussion]
From funnels to flywheels: Rethinking growth in 2025, and beyond
17:00
End of conference
Who should sponsor day 2?
If your organisation provides services or solutions in the following areas, you will be perfect for this theme:
- Ecommerce platforms
- Customer relationship management (CRM) software providers
- Marketing automation and personalisation platforms
- Data integration and analytics providers
- Social media monitoring and sentiment analysis providers
- Mobile commerce (mCommerce) solution providers
- Customer experience (CX) and user experience (UX) solution providers
- Payment solution providers
- And many more!
Get in touch with us at partnerships@marketing-interactive.com to find out more.