Day 2, 25 September: Experience at scale

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The future of the customer experience isn’t just seamless – it’s boundless. From hyperpersonalised journeys to cross-channel optimisation, technologies are now empowering brands to deliver impactful experiences across borders. Uncover how next-gen brand builders are designing and executing frictionless experiences that will connect, engage, and convert across touch-points, regions, and platforms, all while driving deeper customer loyalty and sustained engagement with data-powered precision.

Agenda

25 September

08:15

Registration

08:50

Welcome Address

09:00

[Opening keynote]

Design the future of experience: Activate your AI blueprint at scale

Speaker:

Neil Patel

Co-Founder

NP Digital

09:30

[Panel discussion]

Moving beyond retail experiences: How does segmentation + hyperpersonalisation + AI = unstoppable CX

10:00

[Case study]

Collapsing the funnel with intent data: Turning data noise into actionable insights for enhanced engagement

10:30

Networking break and Future Floor

11:00

Elevator Pitch

11:05

[Case study]

Channel-centric to customer-centric: Converting fragmented B2B data by leveraging next-gen CRM 

11:35 – 12:35

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.  

11:35

Power Hour 1:
Breaking down superficial channels: Why omnichannel marketers must close the data-experience gap.

11:55

Power Hour 2:
Interaction over interface: The future of UX in journey-centric ecosystems.

12:15

Power Hour 3:
From path mapping to activity coding: The future of CX that delivers real value.

12:35

Networking lunch and Future Floor   

13:35

Elevator Pitch

13:40

[Panel discussion] 

Whose journey is it anyway? Dismantling silos for unified, seamless experiences

Panellists:

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

Piyush Rajpal

Strategy Director

Schneider Electric

14:10

Lightning Talk

Game face on: Reaching Gen Z and Alpha with AI-driven live-stream and fluid brand integration.

14:40 – 15:40

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

14:40

Power Hour 1:
Proactive engagement and AI: The power couple driving exceptional CX or a one-sided affair? 

15:00

Power Hour 2:
Moving at the speed of expectation: Inside the engine room of frictionless commerce. 

15:20

Power Hour 3:
Ex machina x limits: How is technology transforming consumer relationships? 

15:40

Networking break and Future Floor

16:10

[Case study]

Turning drought into flow: How data hydration is the next CX superpower

Speaker:

Siddhartha Varma

Marketing Director Asia Pacific and India

Ducati Motor Holding, Thailand

16:30

[Closing panel discussion]

From funnels to flywheels: Rethinking growth in 2025, and beyond 

Panellists:

Sylvia Ong

General Manager, Head of Marketing and Consumer Insights, Tissue and Personal Care

RGE

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

17:00

End of conference  

REQUEST AGENDA

DAY 1 AGENDA

Who should sponsor day 2?

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:  

Ecommerce platforms
Customer relationship management (CRM) software providers
Marketing automation and personalisation platforms
Data integration and analytics providers
Social media monitoring and sentiment analysis providers

Mobile commerce (mCommerce) solution providers
Customer experience (CX) and user experience (UX) solution providers
Payment solution providers
And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.

REQUEST SPONSORSHIP KIT

REQUEST BROCHURE

Neil Patel

Co-Founder

NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Tony Ng is the founder and creative director of DigiSalad, an award-winning digital agency specialising in user experience (UX), user interface (UI) design, and digital transformation. With over 18 years of experience in the digital landscape, he has led his team to create innovative digital solutions for brands across APAC, earning recognition including Agency Leader of the Year in 2023.

Ng’s expertise spans from designing intuitive user experiences to implementing comprehensive digital ecosystems that break down traditional departmental silos. His philosophy centres on creating digital solutions that seamlessly integrate technology with human-centred design principles.

Carolyn Wishnowski

Vice President, Global Branding, Marketing and Loyalty

Millennium Hotels and Resorts

Carolyn Wishnowski is a seasoned branding, loyalty, and marketing leader with over 24 years of experience across hospitality, lifestyle, and healthcare sectors. As vice president of global branding, marketing and loyalty at Millennium Hotels and Resorts, she leads the group’s global brand strategy, integrated marketing, public relations, strategic partnerships, and loyalty operations across an international portfolio.

Since joining Millennium in 2023, Wishnowski has led the revitalisation of the MyMillennium loyalty program, launched integrated F&B and lifestyle campaigns, and strengthened brand visibility and engagement across key markets. She was promoted to vice president in 2025 in recognition of her strategic leadership and commercial impact.

Her previous roles include leading marketing communications at voco Orchard Singapore, and senior leadership positions at Starwood Hotels and Resorts, Ramsay Sime Darby Health Care, and DreamUs Group. Wishnowski brings deep expertise in loyalty strategy, brand storytelling, and guest experience—and shares insights on these topics at industry events and leadership forums.

Piyush Rajpal

Strategy Director

Schneider Electric

Piyush Rajpal is an experienced business-to-business marketeer who delivers high-performance business outcomes and values dedication, excellence, and humour. He has worked across multiple marketing disciplines and brings unique perspectives from the industrial automation world. With nearly 20 years of extensive experience, his expertise spans across portfolio management, product vision, business leadership, and strategic marketing.

Beginning his career as a sales executive, Rajpal expanded across leadership assignments in South Asia, followed by East Asia, and now leads a worldwide task based in Singapore. Among his notable contributions, he has been an active member of many marketing societies across virtual CXO communities and, drives discussions around digital transformation, and ignites thoughts with his renowned writings in public and private domains.

He is now the strategy director at Schneider Electric, where he leads the global strategy function for the Industrial Automation Business Unit in Singapore.

Siddhartha Varma

Marketing Director Asia Pacific and India

Ducati Motor Holding, Thailand

With over 10 years of experience in the automotive industry, including over six years working as the marketing director for Ducati Asia Pacific and India, Siddhartha Varma brings a wealth of expertise to every endeavor he undertakes. His tenure includes a robust background in marketing and brand management, encompassing social and digital directives as well as leading the brand’s strategic development. He is extremely proficient in crafting impactful public relations narratives that enhance the company’s overall international footprint. Varma orchestrates large-scale experiential events across 18 countries, solidifying Ducati’s global brand presence and fostering meaningful connections with enthusiasts worldwide. His career is a testament to his steadfast dedication for motorcycles with the commitment to achieving significant global impact.

Sylvia Ong

General Manager, Head of Marketing and Consumer Insights, Tissue and Personal Care

RGE

Sylvia Ong is a dynamic and passionate leader with close to 15 years of experience across global and startup environments, including Procter & Gamble and the Pre-Series B F&B tech startup, Oddle. She currently brings her expertise to VIPSHOP 唯品会, a NYSE-listed Chinese e-commerce company, where she is part of the founding team spearheading its expansion in Southeast Asia.

With a strong track record in shaping business strategies, leading global campaigns, reviving underperforming segments, and driving profitable growth in new markets, Ong combines commercial acumen with hands-on execution. She is also a firm believer that people are a company’s greatest asset and is deeply involved in talent development initiatives, championing efforts to attract, nurture, and grow high-potential teams.

Aashay Shah

Brand Marketing and Media Director

Procter & Gamble

Aashay Shah, is the brand marketing and media director at Procter & Gamble, currently leading Pampers and SK-II. He has a 12-year track record of turning around businesses in JAPAC. His extensive skills and experiences involve developing trusted products and communication strategies that yield positive outcomes for consumers, the company, and the community.