Day 2, 25 September: Experience at scale
Powered by |
![]() |
The future of the customer experience isn’t just seamless – it’s boundless. From hyperpersonalised journeys to cross-channel optimisation, technologies are now empowering brands to deliver impactful experiences across borders. Uncover how next-gen brand builders are designing and executing frictionless experiences that will connect, engage, and convert across touch-points, regions, and platforms, all while driving deeper customer loyalty and sustained engagement with data-powered precision.
Agenda
25 September
08:15
Registration
08:50
Welcome address

Soren Beaulieu
Regional Content and Strategy Director
MARKETING-INTERACTIVE
09:00
[Opening keynote]
Design the future of experience: Activate your AI blueprint at scale

Neil Patel
Co-Founder
NP Digital
09:45
[Panel discussion]
Moving beyond retail experiences: How does segmentation + hyperpersonalisation + AI = unstoppable CX

Matthew Eaton
Editor
MARKETING-INTERACTIVE Australia

Caitlin Nguyen
Head of Digital and Customer Engagement, Established Pharmaceuticals
Abbott

Jaren Loy
Head, Digital Growth
FairPrice Group

Cyril Prasanna Kumar
Regional Digital Marketing Head, ASEAN
Reckitt
10:15
[Case study]
The omnichannel edge: Bringing retail media to life across onsite, offsite, and in-store touchpoints

Bryan Choong
General Manager, Omnichannel COE
FairPrice Group
10:45
Networking break
11:15
[Case study]
DBS transformation story: Once upon AI time

Bidyut Dumra
Executive Director, Head of Innovation
DBS Bank
11:45 – 12:45
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today
11:45
Power Hour 1:
Strategic shifts: How creators will redefine marketing in 2026

Evangeline Leong
Chief Executive Officer
Kobe
12:05
Power Hour 2:
Channel-less consumers: Bridging the “who” and “where” in reaching audiences online, in-store, and in between

Vincent Pang
Managing Director, APAC
Locala
12:25
Power Hour 3:
Leading with grace in the AI-human age of innovation

Magda Wolder
Innovation Marketing Director (Creative Play Lab)
The LEGO Group
12:45
Networking lunch
13:45
[Panel discussion]
Whose journey is it anyway? Dismantling silos for unified, seamless experiences

Matthew Eaton
Editor
MARKETING-INTERACTIVE Australia

Tony Ng
Founder and Creative Director
DigiSalad Group (Hong Kong, Singapore and Taiwan)

Srihari Puthanveettil
Assistant Vice President (Digital and Data)
Mandai Wildlife Group

Carolyn Wishnowski
Vice President, Global Branding, Marketing and Loyalty
Millennium Hotels and Resorts
14:15
[Fireside chat]
The future of intelligence: From national digital trust to global foresight
Moderator:

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE

Mark Lim
Chief Digital Officer
Temasek
14:45 – 15:45
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today
14:45
Power Hour 1:
Innovating for digital commerce growth: Adapting in a shifting landscape and evolving consumer journeys

Kenneth Lau
Global Digital Commerce Excellence Lead
Mondelēz International
15:05
Power Hour 2:
The business of love, the power of reinvention: Matchmaking in a tech-driven world

Violet Lim
CEO and Co-Founder
Lunch Actually Paktor Group
15:25
Power Hour 3:
What really drives growth? Conversions, attribution, and the new rules of performance marketing

Rafay Korai
Head of Growth
Mindvalley
15:45
Networking break
16:15
[Fireside chat]
From predictive to agentic: Are new AI frontiers elevating customer experience – or eroding the human touch?
Moderator:

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE

Parminder Singh
Entrepreneur
16:45
[Panel discussion]
From funnels to flywheels: Rethinking growth in 2025 and beyond
Moderator:

Sujata Dantiki
Moderator

Angel Lo
Head of Customer Experience APAC
Olympus

Aashay Shah
Brand Marketing and Media Director
Procter & Gamble

Debra Soon
Group Head of Brand, Communications, Marketing and Experience
Singlife
17:15
Closing remarks
17:20
End of conference
Who should sponsor day 2?
If your organisation provides services or solutions in the following areas, you will be perfect for this theme:
- Ecommerce platforms
- Customer relationship management (CRM) software providers
- Marketing automation and personalisation platforms
- Data integration and analytics providers
- Social media monitoring and sentiment analysis providers
- Mobile commerce (mCommerce) solution providers
- Customer experience (CX) and user experience (UX) solution providers
- Payment solution providers
- And many more!
Get in touch with us at partnerships@marketing-interactive.com to find out more.