Registration Opens

Welcome Address

Rising expectations: Disentangling convoluted customer journeys in a multi-touchpoint world

• Exploring the cultural, technological, and economic disparities of the west and east and the positioning of Southeast Asia.
• The rising proliferation of touch-points and channels, and customers’ expectations of a seamless and personalised journey with a brand.
• Understanding the uniqueness of the SEA market and its distinctive characteristics: diverse cultures, rapid digital adoption, and emerging middle-class consumers.

Cross-generational insights: Strategies to engage and convert gen A to Z

• Using data to analyse cross-generational behaviours towards products, business interactions, and online transactions.
• Reshaping marketing, product offerings, and the user experience to better suit each generation.
• Effectively targeting each generation, maximising ROI, and minimising the marketing budgetary spend.

The power of play: Unlocking revenue potential with gamification mastery

• Increasing customer interactivity through gamification.
• Effective strategies for enticing Generation Z through gamification as your marketing strategy.
• Diversifying your gamification – from referrals to giveaways, and much more, for renewed customer retention.

Lightning talk: Crafting customer-centric experiences through design-led thinking  

Industries are facing fundamental shifts as we move from an era of mass consumption to contextual marketing and personalisation. In this fireside chat, we will uncover how crafting a design-led strategy can open doors (and wallets) to new age consumers who value an ecosystem of experiences, information and convenience.  

Strategic loyalty: Optimising data and incentives for increased customer engagement

• Developing streamlined and user-friendly systems that facilitate effortless customer participation in loyalty programmes, integrating seamless processes, and intuitive interfaces for an enhanced user experience.
• Achieving the optimal equilibrium between data collection and loyalty by carefully assessing the information needed, ensuring privacy compliance, and avoiding unnecessary data collection that may hinder customer trust and participation.
• Exploring innovative and distinctive reward structures and incentives as powerful tools for reactivating and retaining customers, incorporating novel approaches to foster engagement, and strengthening long-term loyalty.

Power Hour

Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today.

The social shift: A blueprint for crafting a new age commerce strategies

• Employing immersive and interactive features such as shoppable posts, live-streaming, interactive polls, and user-generated content to enrich the shopping journey through enhanced user engagement.
• Fine-tuning content optimisation techniques specifically tailored for various social media platforms, leveraging data-driven insights to drive higher conversion rates, and maximising customer engagement.
• Harnessing the power of cross-platform direct interaction with consumers by leveraging tools such as WhatsApp, and facilitating seamless communication and personalised customer experiences across multiple channels.

Commerce media unfolded: Harnessing the power of insights-led new age media for engagement

• Leveraging retail media networks, rich shopper data, targeting capabilities, and advanced analytics to drive impactful marketing experiences. Delve into the importance of attribution modelling in optimising retail media campaigns.
• Explore advanced strategies for effectively integrating retail media into digital marketing initiatives. We will share insights on leveraging retail media networks to drive brand awareness, customer acquisition, and loyalty.
• Exploring emerging innovations such as artificial intelligence, augmented reality, and voice commerce and their potential to reshape customer experiences and advertising strategies.

Power Hour

Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today.

Lightning talk: Creating a unified view: Harnessing next-gen CDP for improved customer insights 

As notions around privacy and ethics continue to evolve, your customer data platform (CDP) needs to keep up to help you better understand your customers and their behaviours. A great service platform can provide granular insights while respecting a customer’s boundaries amidst an ever-expanding list of regulatory changes. Turn up for the session to uncover some of the biggest shifts and needs of modern-day marketers.

Marketing 5.0: Spearheading change and humanity as a tech-driven CMO

• Evolving responsibilities and expectations of the CMO in the technology era. Gain insights into emerging trends, technologies, and the rise of the fractional CMO.
• Striking a balance: challenges and considerations in balancing technology implementation with marketing spend. Explore strategies for aligning technology investments with business goals and optimising marketing budgets to achieve the best ROI.
• In-house versus outsourcing – how technology stacks are forcing a rethink on how marketing departments will be resourced in the future.