Caitlin Nguyen
Head of Digital and Customer Engagement, Established Pharmaceuticals
Abbott
Caitlin Nguyen is an expert in growth marketing and change management with over 25 years of experience in APAC, Europe, and the United States. She specialises in digital business transformation in developed and emerging markets, delivering key organisational transformation capabilities such as digital business models, online and omnichannel commerce development, digital marketing, D2C, D2B2C, and B2B. She has led digital and marketing transformation for brands such as Abbott, Philips, Sanofi, Fonterra, Unilever, Heineken, Coca-Cola, among others.
Currently leading digital and customer engagement in pharmaceuticals, Nguyen is also an advisor for tech startups and non-profits.