Guillermo Hermosillo Global Innovation Director
Burger King
Guillermo is an experienced marketer and passionate brand builder with 15 years of global, regional and local brand/business management roles in different categories and companies. As a passionate digital marketer, Guillermo has been accountable for the digital transformation of Burger King in Mexico, as well as the sales recovery in a post-pandemic environment. He currently leads Innovation and portfolio strategy for Burger King at a global level.